The Florida State vs. Alabama game did a 7.3 overnight rating and had a streaming audience of 273K, while the Michigan vs. Florida game did a 5.0 with 182K streams. The games set the highest-rated and most-streamed kickoff weekend and non-prime time kickoff games, respectively, on record for ESPN. (link); SportsBusinessDaily'sOurand reports that "ESPN started a multiplatform marketing push for its ESPN app" and will continue to "roll out various promos and branding" through today. You probably heard on-air talent promoting the effort over the weekend. (link)
It was also very obvious that ESPN is trying to capitalize on the "cutting the cord" wave and pushing their app (which isn't new) all weekend. They did change the format of the app - it looks a lot cleaner, a little more user friendly IMO.