Student Ticket Sales Aren't Going So Well Comment Count

Ace


If you aren't already, get used to this, and I wouldn't blame the students.

In news that will come as a shock to many, charging students $295 for a home schedule in which the best game is against Penn State and the race for second is between Indiana, Minnesota, and Maryland doesn't go so well—especially a year removed from alienating much of the student fanbase with an unpopular, poorly implemented, and subsequently scrapped general admissions plan.

The deadline for renewing student tickets came and went on Tuesday, and in years past there's never, to my knowledge, been a need to extend the deadline. Student/poster bdsisme noted an email went out today urging some students to renew their tickets for the fifth time—in the three years prior, according to him, there'd been just four combined emails of that nature, which is consistent with how it was when I was in school ('06-'10)—and offering an extension to "Michigan Football SuperFans":

Dear [Student],
Thank you for being a Michigan Football SuperFan! According to our scanned data, you attended 5 or more home football games on-time last season (prior to or at kickoff). As a result, you have been granted SuperFan priority for the 2014 season.
Earlier this week (Tuesday, April 15) was the deadline to renew your season tickets for the 2014 season. However, since you have proven your loyalty this past season, we would like to offer a one-time extension of the season ticket renewal deadline in order for you to continue your devotion as a Michigan Football Superfan.
We know you are busy closing out the Spring semester and may have questions regarding the new seating policy for the 2014 season. By extending the renewal deadline to Friday, April 25, we hope you are now able to guarantee your seat as a Michigan Football Student Season Ticket Holder.

How magnanimous of them.

Comments

Commie_High96

April 18th, 2014 at 9:00 PM ^

Look, Dave Brandon is super good at running companies into the toilet, so we should not be surprised he is running the football program into the shitter as well. Between when he took Dominos to IPO in 2004 and when he left in 2010, the company went from $13 per share to $8 in six years. In 2014, it is over $70 a share under four years of grown up non Dave Brandon management. Yes, he is doing the same thing at Michigan.

west2

April 19th, 2014 at 11:42 AM ^

You conveniently overlooked the fact that the time period of 2004-2010 included the financial meltdown of 2007-8 that saw thousands of companies go belly-up and millions of Americans file bankruptcy. The stock market had topped 13,000 and dropped to 6,000 in 2008. Jobs were nowhere to be had even for M grads, so your figures are somewhat misleading. Although understandable as most posting on this site were probably in college or younger during this time, those of us in the working world are aware of how difficult this time period was. Don't get me wrong as I am not defending Brandon on some of the handling of the student attendance problem however he is very capable and disparaging companies and people that survived this time period based on stock performance is simply ignorant.

Commie_High96

April 19th, 2014 at 1:05 PM ^

Somewhat valid point, but dominos stock price was floundering before 2008. You conveniently forget that the guy who took over for Brandon felt the best way to save the company was a multimillion dollar ad campaign where he personally went on TV and admitted dominos was know for making a shitty product.

GoBLUinTX

April 19th, 2014 at 2:34 PM ^

Brandon was in charge of Dominos when they changed their recipe.  It was Brandon that identified the need for change.  It was DB that instituted the change in recipe and business practices.  And it was DB that did the commercials.  The new pizza recipes were rolling out to great acclaim at the end of 2009 and it was with that success Brandon offered his services to MSC.

But don't believe me, read this.

http://www.cbsnews.com/news/dominos-new-recipe-only-50-years-overdue/

Wave83

April 20th, 2014 at 2:14 PM ^

Many of those universities take 3-4 weeks (sometimes more) off from mid-December to mid- to late-January.  In addition, a lot of universities are further south where Spring comes early.

I think January 3 until the 3d week of April is more accurately described as Winter in Ann Arbor.

Feat of Clay

April 20th, 2014 at 8:31 PM ^

Yes, I work on a big multi-university survey (and if you're a UM undergraduate and you're reading this--please go take it.  It's called UMAY) and I have to get them to reword and recode some things each year, because every other university in the consortium considers this to be "Spring" semester.

 

And, somewhat relevant to the thread:  my father in law said this is the last year he's keeping his season tickets.  I think they've had them for over 40 years.

straight-gangs…

April 18th, 2014 at 2:22 PM ^

I'm not a student, but have had season tickets for roughly 10yrs.  I let the 15th come and go and decided not to renue.  Several factors were involved (schedule, other obligations, etc) and I recieved essentially the same letter.  "....we know you're busy and probably haven't had a chance to log-in and purchase, etc, etc, so we're giving you 10 more days in order to purchase...."

I honestly can't blame them and I would guess the number of fans either choosing basketball tickets or just not renewing has probably climbed significantly.  I"m sure a simple email will probably garner a decent amount who truely did miss the deadline to purchase.  However, the product on the field plays a roles too and well....

dahblue

April 18th, 2014 at 2:34 PM ^

I'd take that bet.  DB publicly stated his ability to influence the conference schedule with regard to the OSU game.  You think he didn't have input with regard to schedules post-Maryland/Rutgers additions?  Of course he did.  And he failed miserably.  There is no other team in the B1G that got doubled against a rival.  There is no other team that got doubled against more than 1 opponent.  We got the shortest end of the stick in the entire conference and DB did nothing to stop it.

Leaders And Best

April 18th, 2014 at 2:56 PM ^

Dave Brandon should have made sure this never happened. He should have seen (like most did) the effect this was going to have a ticket sales in even years and raised hell with the Big Ten office. Even a marquee home and home was never going to rectify the scheduling problem of putting OSU and MSU home during odd years especially with how watered down the Big Ten schedule becomes with the addition of Maryland and Rutgers.

GoBLUinTX

April 18th, 2014 at 3:14 PM ^

MSU only agreed to be in the same division with Michigan, OSU, and PSU if their scheduling with Michigan was changed.  Dave Brandon wanted to keep both OSU and MSU on the schedule so he agreed to the even year boning. It's all about compromise.

GoBLUinTX

April 18th, 2014 at 3:31 PM ^

The continuation of annual games with MSU.  Had MSU moved to the West Division, as was their desire, annual games with MSU would soon become but a distant memory.  How do you think that would have gone over with the Hate Dave crowd?

But yeah, if you have a better explanation I'm sure we'd all love to hear it.  At least one that doesn't revolve around a hate on.

Leaders And Best

April 18th, 2014 at 3:47 PM ^

I don't know if MSU had much bargaining position. I think MSU loses more with the loss of the annual Michigan-MSU game.

And quite honestly, I don't see how the scheduling change helped them. They now have Michigan and OSU home during even years (only Indiana has a similar setup in the division). MSU's odd year schedules are just awful--4 Big Ten home games with only PSU at home. At least Michigan's terrible even year schedules have 5 Big Ten home games in the future making the likelihood of drawing Nebraska, Wisconsin, or Iowa on the home schedule higher.

alum96

April 18th, 2014 at 4:02 PM ^

You nailed it

The entire MSU sports existence revolves round playing U of M.  What was Hollis' bargaining chip: "Oh yeah if you don't do what I want we are going to only play the only reason our athletics exists once every 3 years!"

And oh yeah they'd lose the matchup vs OSU every year as well.  So lose games versus the top 2 "brands" in the conference, including your ONLY rival... that's a bargaining chip?

dahblue

April 18th, 2014 at 3:59 PM ^

So, ummm, that's not a "source".  In any event, the only benefit for MSU going to the west would be an easier schedule.  They'd lose marquee games against the big boys of the B1G.  Neither MSU nor Michigan would be willing to give up an annual game that gets big attention (and, for a school like MSU, a sold out game).

My explanation is simple...DB got rolled.

TheNema

April 18th, 2014 at 3:55 PM ^

Sorry, that dirt doesn't stick. In a war of influence between UM and MSU, do you really think MSU is going to win? He got worked by Hollis big time.

Very sick of the notion that Brandon might be a jerk but he is good at his job. Evidence is accruing that he is a jerk and VERY bad at what he does.

 

Ace

April 18th, 2014 at 2:37 PM ^

I don't blame much of this year's schedule on Brandon—note I don't do that in the post. I do blame him for scheduling App. St. instead of even a half-decent opponent that wouldn't conjure up horrible memories for everyone in attendance, but that's just a small part of the issue. I'm not sure how much responsibility falls on him for allowing the Big Ten to schedule back-to-back road games at MSU, but it certainly doesn't help his cause.

However, the bigger issue here is that Dave Brandon, not the Big Ten, sets the price point. After last season—and given this year's schedule, the recent team performance, and the general admissions fiasco—raising the per-game price of student tickets was inevitably going to lead to this.

French West Indian

April 18th, 2014 at 3:15 PM ^

...that's got to be a misprint, right?  $295 is absurd for a student tickets.  They were about $5/game when I was a student and, frankly, they should be free to any student who wants them.  It's not as if the stadium isn't large enough for the entire student body with plenty of room left over to scalp the alumni & fans.

Danwillhor

April 18th, 2014 at 10:52 PM ^

truly ZERO upside. It's like the big, popular guy getting knocked out by the weak nerd when he wasn't really looking. At the end of the year I think everyone realized a rematch would see us win (maybe not a beating because they were a good team). This rematch is a lose-lose. The game itself smells of desperate redemption. If we win people will laugh, talk more about the loss in 07 and see it almost like the lame attempt of said bigger guy to prove he's not the guy that gets knocked out by the nerd. They kinda feel sorry for the nerd, underdog love cranked up to a million. If we lose? If we LOSE? shiiiiiiiiiiiiiiiii......ha. It's over. Hoke is gone, national laughing stock, fans/alums implode, etc. Only silver lining to a loss might be the school dumping $10 Million on a major HC who takes the job out of pity, ha. It's a no win situation.

west2

April 19th, 2014 at 12:29 PM ^

App state game seemed like a entertaining idea at redemption and many teams schedule cupcake games, for instance Alabama plays Florida Atlantic and western Carolina this year. Urban Meyer was famous for scheduling easy non conference opponents when he was at Florida. Do you think starting this season playing teams like Alabama would be better considering all the question marks with this team? The current lack of attendance reflects changing priorities and interests of today's students. Gee let's see: pay $42 so I can walk 2 miles to the game, sit in uncomfortable seats for 4 hours, stand in line to use restrooms, no booze, pay 6 bucks for a hot dog...OR you can stay in your apt and watch the game in comfort for free. Huh I don't get it, why aren't students going to the games?!

Indiana Blue

April 21st, 2014 at 3:30 PM ^

Indiana sells combo fottball and basketball tickets, because if you want Basketball then you also buy football.  Last year the combo was $200.  (IU student BB tickets are NOT for all games - but a mix of confernece and non-conference).  I haghly doubt the B1G has anything to do with that policy ...

Truth is this year's schedule sucks ... but had Michigan been to 3 straight BCS games, even this shitty schedule wouldn't cause any season ticket or attendance concerns.  The product on the field is the MAIN issue, and EVERYONE in the AD knows it.  Last year's collapse has turned into this season's issues with tickets ... and schedule.  Playing MSU twice as an away was just fucking stupid - and I do blame Brandon entirely for this.  

We all heard how Alabama still has student ticket issues and that is NOT as a result of the product on the field - its just student mentality.  Some students will NEVER miss a game - some have no clue why they even go.  So the answer is simple - reduce the size of the student section to fill the need.  When the real demand increases then increase the size of the section.      

TheNema

April 18th, 2014 at 3:52 PM ^

Dave Brandon heard that we were getting back-to-back games at MSU (which now put them in the same home-away cycle with Ohio State) before we did. He should have protested fiercely and if he did, it's very hard to believe the B1G's decision would have stuck.

Instead we get arrogant asshole comments like "We can win as easily there as we can here."

socrking

April 18th, 2014 at 4:43 PM ^

While that doesn't guarantee anything on the field, (see results in 2012 and 2013), it means something in the world of athletic directors and commissioners. Brandon should have used the programs clout to keep msu on the home schedule this yr. And he should realize his student ticket program is broken. Students should get a $30 refund on their season ticket package every time they check into a game 15 mins before kickoff. The section will be full at kickoff, students will be happy, and they'll turn into big fans (donors) for life.

The Geek

April 18th, 2014 at 7:00 PM ^

and the schedule this year fall right onto DB's shoulders. I am left to wonder what the hell is happening in that office when you sprinkle in the occasional sky writing incident. I'm also still a little bitter over the Jerryworld payday/band stuff.

With a new president, it would be interesting if DB was let go, and Hoke and his staff remained. Just spitballing -- 

These are clearly problems that did not seem to exist in the past (I'm going back to Bo's days). Historically, Michigan gets screwed (e.g. 1973, etc.), but now it seems we're screwing ourselves.

andrewG

April 18th, 2014 at 2:25 PM ^

I am one of the students that that has bypassed the opportunity to purchase student tickets. If you had told the junior year version of me that I'd ever even consider such an action, junior year me would have punched you and then himself in the face and gone to work building a time machine so he could punch current me in the face even harder.

I've noticed the mounting emails that have developed more and more of a begging tone with each one. I can't believe UofM has been reduced to this. It's very sad. But you just cannot continue to jack up prices for a product of decreasing quality-- in terms of the schedule, gameday experience, and most unfortunately, the on-field performance.