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Pure Michigan - Ann Arbor Commercial Goes National

By bklein09 — April 13th, 2012 at 3:13 AM — 33 comments
Just saw the commercial for the first time on food network in Oregon!

God I miss Ann arbor...

Can someone embed the video for me? I'm on my iPhone.
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April 13th, 2012 at 3:14 AM
#2
Seth
Seth's picture
Joined: 10/14/2008
MGoPoints: 94461
Huh? The pure one or the not

Huh? The pure one or the not so pure one?

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April 13th, 2012 at 4:56 AM
(Reply to #2) #3
Lionsfan
Lionsfan's picture
Joined: 06/03/2011
MGoPoints: 1961
Actual Pure Michigan. Not

Actual Pure Michigan. Not Forgazi

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April 13th, 2012 at 3:18 AM
#4
Marley Nowell
Marley Nowell's picture
Joined: 07/31/2008
MGoPoints: 10384
Very Nice

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April 13th, 2012 at 3:37 AM
(Reply to #3) #5
bklein09
bklein09's picture
Joined: 08/24/2009
MGoPoints: 7209
Thanks for the embed!

Thanks for the embed!

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April 13th, 2012 at 3:40 AM
#6
Ventilator
Joined: 01/24/2012
MGoPoints: 235
There's also another Pure

There's also another Pure Michigan commercial that advises tourists not to visit East Lansing. Just saw it the other day.

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April 13th, 2012 at 4:53 AM
(Reply to #6) #7
HELLE
HELLE's picture
Joined: 07/26/2011
MGoPoints: 2399
we can switch places

I love AA but Hawaii is not to bad either.

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April 13th, 2012 at 6:18 AM
#8
HELLE
HELLE's picture
Joined: 07/26/2011
MGoPoints: 2399
I hope ...

they bought ad space in Columbus.

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April 13th, 2012 at 7:05 AM
#9
stetgor
stetgor's picture
Joined: 03/27/2011
MGoPoints: 234
I've never seen that

I've never seen that commercial - loved it!  I live in Chicago, but get back to see my parents in Saline once a month.  I rarely go up into AA but that commercial just clinched it, I'm going next week.  Btw, Helle, you undoubtedly have my favorite avatar!  I have six words for you. . .thank you, thank you, thank you.

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April 13th, 2012 at 8:05 AM
(Reply to #10) #10
HELLE
HELLE's picture
Joined: 07/26/2011
MGoPoints: 2399
Haha..

Yeah, I always get crap for bringing a small pair of binoculars to every game for this beautiful reason. I never let anyone else use them unless they call them by their proper name... The Perves.

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April 13th, 2012 at 8:45 AM
(Reply to #10) #11
gopoohgo
gopoohgo's picture
Joined: 09/12/2011
MGoPoints: 8877
Y U not go to Ashley's more

Y U not go to Ashley's more frequently???

For the beer enthusiast, have not found a place out in Maryland that replicates Ashley's laid-back/casual atmosphere with the beer selection they have.

The places out in the MD/DC megasprawl with such selections typically have a large stick-up-their butt beer snobitude that irritates me.  Don't judge me because I follow-up a $30 bottle of Chimay or an extra-hopped IPA with Natty Boh!!

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April 13th, 2012 at 11:53 AM
(Reply to #18) #12
douggoblue
Joined: 07/13/2009
MGoPoints: 179
Quarry House

Have you tried the Quarry House in Silver Spring (corner of Georgia ave and Bonifant street), 4 or 5 blocks from the SS metro station. It's beneath the Bombay Gaylord Indian resturaunt. I've have definitely put in that order there and not had any snobitude, and their jukebox is awesome.

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April 13th, 2012 at 7:10 AM
#13
magboy81
Joined: 04/12/2010
MGoPoints: 51
saw it last night

saw it last night here in Indiana while watching tv with the wife. can't wait to head back up there this fall. please let me have some saturdays off!

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April 13th, 2012 at 7:17 AM
#14
bob_ufer
bob_ufer's picture
Joined: 12/29/2008
MGoPoints: 103
How can you make a commercial

How can you make a commercial about Ann Arbor and not have just a flash of the winged helmet or team running out in front of 110K?

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April 13th, 2012 at 7:24 AM
(Reply to #12) #15
ScoutExile
Joined: 08/01/2011
MGoPoints: 80
Because the town's already full enough on football saturdays.

Ann Arbor is already fairly crowded on football saturdays. We don't need to promote that.

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April 13th, 2012 at 8:13 AM
#16
Le_Blue
Le_Blue's picture
Joined: 11/05/2011
MGoPoints: 146
Masters

They showed the golf pure michigan commercial during the masters multiple times.

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April 13th, 2012 at 8:34 AM
#17
Baldbill
Baldbill's picture
Joined: 04/09/2009
MGoPoints: 3579
I saw it here in Fort Wayne

I saw it here in Fort Wayne last weekend a couple of times. Nice.

 

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April 13th, 2012 at 8:37 AM
#18
bigduecegeauxblue
bigduecegeauxblue's picture
Joined: 10/03/2011
MGoPoints: 10
all the time

I see those commercials all the time in Atlanta

 

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April 13th, 2012 at 8:55 AM
#19
Elmer
Elmer's picture
Joined: 04/22/2011
MGoPoints: 5141
No offense to Ann Arbor,

No offense to Ann Arbor, since it is really nice, but you could make almost any city look good by taking a few select shots of an outdoor restaurant in good weather, a farmers market, a bridge, a flower shop, some family riding bikes.etc...   I've seen tourism ads for places that I know are not anything special and they still seem really nice with the soft lens camera shots, syrupy music and good looking actors.

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April 13th, 2012 at 9:28 AM
(Reply to #19) #20
Two Hearted Ale
Two Hearted Ale's picture
Joined: 06/10/2011
MGoPoints: 1672
It's not an act...

There is a constant loop of syrupy music on the public p/a system and the LED lighting makes everything look soft. That is why property taxes are so high. I don't know why you think they used actors; everyone in Ann Arbor is above average in looks and intellegence.

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April 13th, 2012 at 2:38 PM
(Reply to #20) #21
club_med
club_med's picture
Joined: 05/20/2010
MGoPoints: 955
Lake Wobegon

Lake Wobegon is the Ann Arbor of Minnesota.

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April 13th, 2012 at 9:32 AM
#22
Feat of Clay
Feat of Clay's picture
Joined: 08/10/2009
MGoPoints: 3698
I guess I'm kinda with Elmer

I am glad they did the ad, because AA is one of the best things about this state IMO.  But I felt they took an amazing city and made a kind of generic ad for it.  A lot of the shots resonated with me because I recognize them, and if I wasn't already living here they'd make me homesick to come back for a visit.  But I wonder if the ad is as compelling to someone who hasn't been to Ann Arbor before.  

Example: I think they needed to make Zingerman's more prominent.  That place is on the food network and other places all the time, so make sure the logo/name is visible.  They needed to do some wider shots of downtown so you can see how vibrant it is and that yes, AA has a REAL downtown.   And instead of having some generic guy carrying his generic bike down a generic porch, why not a shot of people biking through Ann Arbor?  I hate to say it, but the slowly-opening gate was possibly the most boring shot of Michigan stadium I have ever seen.  Why not have someone stepping out of the tunnel and looking around in amazement at the size of it? 

/curmudgeon

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April 13th, 2012 at 9:54 AM
#23
BlueRude
BlueRude's picture
Joined: 11/17/2011
MGoPoints: 324
Pure Wisconsin / Ohio

 This guy gets around

http://www.youtube.com/watch?v=ae_SxDnD2W4&sns=em 

 go to

 

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April 13th, 2012 at 6:20 PM
(Reply to #22) #24
Twin Cities Wol...
Twin Cities Wolverine's picture
Joined: 06/04/2011
MGoPoints: 33
That's pure gold...

Starts slow clap.

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April 13th, 2012 at 10:33 AM
#25
profitgoblue
profitgoblue's picture
Joined: 09/01/2009
MGoPoints: 19557
$1,000,000 Question:

What is the over/under that the advertising agency was paid to make one of these commercials for East Lansing also, just to be fair to that other school (even though they have no plans to air it because it would be stupid)?

/joke that was not funny

 

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April 13th, 2012 at 12:25 PM
(Reply to #23) #26
blackgandhi
blackgandhi's picture
Joined: 06/03/2011
MGoPoints: 533
So that would be what?

A :30 video of a trash tornado?

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April 13th, 2012 at 10:40 AM
#27
BlueBadger
BlueBadger's picture
Joined: 07/06/2011
MGoPoints: 1053
Ann arbor

Is an amazing place to live. However, for vacation you are better off with makinac, sleeping bear, traverse city, or grand haven.

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April 13th, 2012 at 12:47 PM
#28
KingGeorge17
Joined: 02/02/2011
MGoPoints: 124
God, I don't want to

God, I don't want to graduate.  The things I would do to be a freshman again

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April 13th, 2012 at 1:32 PM
#29
Class of 1817
Class of 1817's picture
Joined: 06/23/2011
MGoPoints: 3190
Got.

Chills.

Missing A2 as well...

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April 13th, 2012 at 3:06 PM
#30
BrownJuggernaut
BrownJuggernaut's picture
Joined: 10/02/2010
MGoPoints: 7866
FWIW Pure Michigan has been

FWIW Pure Michigan has been sponsoring Red Sox broadcasts. 

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April 13th, 2012 at 8:12 PM
#31
SysMark
SysMark's picture
Joined: 11/15/2008
MGoPoints: 13934
saw it last weekend

I saw it last weekend (in Connecticut) - can't remember what show.

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April 13th, 2012 at 9:16 PM
#32
ixcuincle
ixcuincle's picture
Joined: 08/11/2010
MGoPoints: 4547
Yeah, it comes on CNN when

Yeah, it comes on CNN when I'm watching in the community college. Good stuff

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