This is fascinating. Purdue buys a troubled, for-profit university to get access to the adult education market and to expand the student base. I guess the assumption is that you buy capability that already knows how to reach and deliver into this segment since Purdue would take too long to build the capability internally. Granted, it can be debated how effective Kaplan was in actually educating its students, I would hope Purdue would bring more rigor. I am intrigued with how this may affect Purdue's brand or if they are able to tier their offering without brand dilution.
If they are successful, does that spur other collegiate M&A? What would be the best college merger in terms of awesomeness?