NBA ratings way down on Turner (22%) and down 5% on ESPN to date. Lebron to LA is hurting them in primetime in East, Central time zones.
The NBA needs to take a page out of NCAA and pro football's play-book... scale back the season to 40 some games, make the match-ups dominated around weekends (Thursday, Friday, Saturday and Sunday night games only) and holidays, get rid of All-Star game break until after postseason, bring back one-and-done in first round of playoffs, make playoff seeding regardless of conference, and overall increase the drama and rivalries to increase the viewership.
They won't though. And when Lebron leaves... buh-bye big money contracts to guys riding the bench for 38 minutes a night.