Jim Hackett "retires" from Ford CEO spot; Jim Farley takes over

Submitted by ypsituckyboy on August 4th, 2020 at 9:34 AM

Title says it all. Ford is having a rough go of it and Hackett's tenure didn't quite go as planned. Hopefully Farley can turn the ship around.

Mike Damone

August 4th, 2020 at 9:51 AM ^

Ford continues to display why its ownership and leadership is absolutely the worst. 

Have never seen an organization this dysfunctional.  It is sad for Ford employees, metro Detroit, and the U.S. presence in the global Automotive space.

Mike Damone

August 4th, 2020 at 10:17 AM ^

It is amazing - and worse than that, they are taking some of the younger Ford family members and "grooming them" (translation - giving them promotions that smack of nepotism) for future Ford leadership. 

https://www.motorbiscuit.com/investors-angry-ford-family-is-running-and-ruining-ford/

Yeah, this is a really intelligent way to run a global corporation...

MaizeAndBlueWahoo

August 4th, 2020 at 4:07 PM ^

Yeah, there are some investors who want to convert the Ford family's Class B shares into Class A and basically take the company out of their hands.  Which would, not coincidentally, put the company into the hands of those investors.

Ford stock is so cheaply priced that if the Class B shares were to go away, Ford would be snapped up by another automaker or investment group almost literally within seconds.  And while family ownership may have led to some problems, does anyone really think Chrysler was better off under Cerberus?  Hell no; Cerberus bought it hella cheap from Daimler, pillaged it, and pawned it off to Fiat.  Which is owned by the Agnelli family and doing better with Chrysler's brands than either Daimler or Cerberus ever did.

Family ownership isn't perfect.  But none of the bad decisions the company has made can really be traced to the Ford family.  They can be traced to CEOs.  I don't think family ownership is the problem at Ford.  CEOs that don't get it are the problem.  Fields cared more about appearances than costs and Hackett was too damn deliberate.

The Mad Hatter

August 4th, 2020 at 10:55 AM ^

Not sure if I agree. There isn't another family on earth that knows more about making cars.

Having the family still involved is the reason I think they'll never go out of business. It would be unthinkable. Whereas a board made up of executives only concerned with maximizing short term profits would have killed the company years ago.

ypsituckyboy

August 4th, 2020 at 10:17 AM ^

No idea how anyone can step into the CEO role in an industry where they have no experience. I've been around auto folks my whole life and it just sounds like an incredibly complex industry. There are general leadership traits that make for a good CEO, but no idea how you can make these massive decisions without decades of experience in this specific sector. I'm sure there is transferable knowledge from making cabinets and chairs to making cars, but one is much more complex than the other.

LSAClassOf2000

August 4th, 2020 at 10:06 AM ^

The Free Press article quotes the press release as "elected to retire from the company".

As someone who works at a place where people have "elected to retire from the company" rather out of the blue, I do love myself some corporate-speak for "this is not really working quite as we had hoped". 

Hotel Putingrad

August 4th, 2020 at 10:16 AM ^

Other than the taint of the family itself, what exactly is the problem with Ford? 

They apparently only make one vehicle well (F-150), and I get that it would be difficult to maintain consistent revenue growth from such a narrow product line, but it's almost like the company is trying to fail.

ih8losing

August 4th, 2020 at 11:59 AM ^

I had a 2008 Fusion, and I put 250k+ miles on it. It was a Manual (I know, right?) and the clutch was still in reasonable shape. 

Everyone (mechanics included) always surprised at how well built that car was. Amazing what happens when there's attention and purpose given to quality. 

RGard

August 4th, 2020 at 1:14 PM ^

My 2010 (have 2013 one now) was running great until some idiot in a big truck crashed into the back end and crushed the car.  Traffic was completely stopped for a minute at least.  I didn't see that coming at all. I had 110k on that one and would still be driving it today if the insurance company had not decided to write it off.

My 2013 now has 106k on it and I enjoy driving it.

UMProud

August 4th, 2020 at 10:27 AM ^

My opinion, based on some of the past 5 years quality issues & launch problems with SOME of their new vehicles, I think they've gone back to the default auto mindset of cheapening up on components and sub assemblies.  Also think they've outsourced too much and have lost some expertise in looking at a vehicle as a "system" to insure everything works well together.  Finally, based on documented issues with some of their powertrains I believe they don't have the bar set high enough on destructive and/or stress testing of key vehicle components.  Many automakers have allowed Tier 1 suppliers to "self certify" their components resulting in costly warranty fixes.  Costly to the Tier 1 suppliers and costly to Ford in customer perceptions and potentially lost future sales.

The auto industry has pretty much transitioned over to mainly SUV sales which are substantially more profitable but the risk is that the pendulum could shift back to sedans and they would face another round of re-tooling to meet that trend.  If Ford would have been incessant in driving quality in their sedans they would see the higher volumes needed to insure the profitability that Honda and Toyota achieve.

BarryBadrinath

August 4th, 2020 at 10:43 AM ^

They've basically turned over their entire lineup over the last two years.

  • I think the Bronco has the potential to be hugely successful if they don't botch the launch like they did Explorer.
  • Escape was underwhelming for me, but now they have a generic crossover that looks like the same product that every other OEM has.
  • Mach E will have a niche market, but I'm not entirely sure they will be able to pull Tesla enthusiasts away. I also don't see traditional Mustang owners jumping over to an all electric crossover. 
  • I really like all of the new Lincoln vehicles, and I think they have been making significant inroads in the luxury segment. 
  • The move away from sedans was frustrating for people like me who have enjoyed driving a fusion, but predictable since there really isn't much margin in those cars. I think the idea was that the Escape can now exist as an entry level Ford vehicle.
  • Death, taxes and the F-150 if all else fails. 

 

The Mad Hatter

August 4th, 2020 at 11:25 AM ^

The new Lincoln models are gorgeous.

Car makers need to be willing to sacrifice 2mpg and start making cars that are works of art again. This jellybean, every car looks like every other car, BS has to stop. Oh, and stop making them all in silver, white, and black. Put some effort into it ffs.

I'm a car guy and it's gotten to the point that I can't distinguish one make from another. Fucking Buick has a model that looks almost identical to my G37.