Enlightening Article About Josh Christopher's Recruitment via Brandon Quinn

Submitted by njvictor on April 15th, 2020 at 10:29 AM

https://twitter.com/BFQuinn/status/1250419713647112198

Brandon Quinn just released an article on The Athletic that details the finer details of Josh Christopher's recruitment. Obviously The Athletic is paywalled, but Quinn posted some screen shots of the article that I think tell plenty of details if you don't have a subscription like me.

Basically, Josh Christopher's father basically said that their main factor in picking a school was developing and increasing Josh's brand. He said "A college shouldn't be above a kid coming in and changing the direction of the school" and basically wanted the red carpet rolled out for him. Every decision that they made in the recruitment was calculated towards Josh's future pro prospects and earning endorsements. Josh is even planning on releasing a clothing line. 

In my opinion, this is the exact type of kid we don't want in the future. We want someone who is going to buy into the culture and what Juwan and the university has to offer. It honestly sounds like Christopher was scared his light wouldn't shine quite bright enough if he came to Ann Arbor and personally I'm fine with that

pugboy

April 15th, 2020 at 12:48 PM ^

Then go play pro ball somewhere if that's what it's all about, and forget about going to college.  It's one thing of a coach or a person who buys a business comes and sets the direction for the players or employees, it's another thing when a player or employee comes in and thinks they are above everything else and everyone should bow down and kiss a rear, especially if it's only for a year.

redjugador24

April 15th, 2020 at 12:54 PM ^

Update your notes, you're missing 100k+ in tuition.  Im firmly in the pay the players camp, but let's not pretend there's nothing in it for them now.  Totally okay missing on a player if the OP's paraphrasing is an accurate representation of that players selection criteria. 

Keep in mind, his dad is saying "A college shouldn't be above a kid coming in and changing the direction of the school", but he will almost certainly be a 1 and done.  So.....No thanks. I like where we're currently at/headed more than the prospect of "changing the direction of the school" for 1 year of his time. 

Truly sounds like UM was played here to maximize publicity, but such is life.

crg

April 15th, 2020 at 2:45 PM ^

Making it sound like quite the prima donna.  Not sure actually true, but no program should completely alter itself for one kid (who may only be here for one year).  And creating a clothing line before any demonstrated success at the college level, let alone pro?  Seems a bit much.

MaizeBlueA2

April 16th, 2020 at 12:40 AM ^

Speaking of student-athlete a firm recently did a study around value in Name, Image and Likeness...then they took it to high school athletes.

Josh Christopher was #1 or #2 of all high school athletes (any sport) in terms of his current value with NIL.

He was worth getting paid something like $400,000.

What I found most interesting is for the current college student-athletes there were like 3 gymnasts that were pretty high. Also there were college basketball players higher than Trevor Lawrence.

There is a reason Josh dragged it out. There is a reason he hunts for Twitter and IG likes and followers. Releasing his decision at 8:24pm local.

Everything is calculated. 

That said, the kid can ball. If he wants to be a superstar with his own TV show in 15 years, whatever.

I couldn't care less about entitlement. Losing him and Todd fucking sucks and it's a huge blow. That doesn't mean we can't win, they are not mutually exclusive. 

 

Larry Appleton

April 15th, 2020 at 10:35 AM ^

I have to agree.  If that’s what comes along with the talent, I’d rather find another way to win.

We have to get rid of this one-and-done crap.

mgoaggie

April 15th, 2020 at 11:41 AM ^

That's my same takeaway. I don't blame JC one bit, I'd be doing the same thing if I had a single marketable talent like that. Good for him for looking out for himself. However, we absolutely need to get rid of the one-and-done. I really wonder, in quantifiable terms, what the impact is on the NCAA/NBA to keep that rule in place? 

Ramblin

April 15th, 2020 at 1:28 PM ^

I couldn't agree more.  This is all just kind of silly isn't it?  What purpose does the one and done rule serve?  Is it really helping college basketball in any way? 

I can't blame any of these kids for doing what they do.  It's obviously a sham.  Take what you can get from it then leave.  Isaiah Todd actually seems like the most reasonable person in all of this.  You won't let me earn a living in the American free market?  You want me to do something underhanded to make a living?  Fine, I'll find someplace more "free."


 

pescadero

April 15th, 2020 at 2:30 PM ^

" What purpose does the one and done rule serve?  Is it really helping college basketball in any way? "

It has nothing to do with college basketball - so why would it help it?

 

The purpose of the one and done rule is limiting competition - it's an agreement between the NBA Players Association and the NBA, intended to protect existing NBA players.

massblue

April 15th, 2020 at 1:40 PM ^

There is another way: JB+.  JB almost won two NC and with a small upgrade in recruiting JH could do that.  If I were JH, I would stay away from many OAD players.  Bring 1 if the person really fits the program and is not a diva. Otherwise go for players that could be play at the 5-star level in a couple of years. You can win NC with a few 4-star players who stick around for 3-4 years and one OAD. Going for a bunch of OAD is too risky and will not be as much fund as watching a kid for 3-4 years improving his game.

ak47

April 15th, 2020 at 11:15 AM ^

A smart and intelligent young man trying to leverage adult men being obsessed with the decisions of a 17 year old to make money during what could be a career cut short due to injury at any point? The horror. Considering you are a guy who makes money off people obsessed with the decisions of 17 year old amateur athletes and utilizing pictures of women to lure in people to your website you should completely understand.

Ezeh-E

April 15th, 2020 at 12:39 PM ^

You'll notice one thing Magnus does well here and on his board is not actively pass moral judgment. It may or may not be implied, but none of his words above provide us with his thoughts on brand-building and getting attention with recruitment.

He will provide judgment about what is strong/weak in a recruit's game, how well they appear to fit an offense/defense, or when individuals' actions and words to not seem aligned with each other or with their goals.

throw it deep

April 15th, 2020 at 1:02 PM ^

Scroll through his twitter. There is nothing intelligent about this kid.

 

Going to Arizona State over Michigan because you want to build your brand should tell you that all on its own. Michigan has a much bigger brand than Arizona State. We play more games on national TV, we have more people attend our games in person, and we're a much better basketball team. ASU basketball has never even been to the Final Four. 

 

ASU was the #63 team in kenpom last year. Do you really think a true freshman that can't shoot is going to turn that into a tourney team? Unlikely. When do most casual fans watch college basketball? The tourney. How is he going to build his brand if casual fans are watching Isaiah Livers drain threes in the tourney while Christopher is sitting at home?

 

Christopher is dumber than a plate of milk if he actually thinks ASU is going to build his brand more than Michigan. 

charblue.

April 15th, 2020 at 1:38 PM ^

I think in the end, it was all about fear of failure. The personal brand-crafting has no merit if you don't play for a winning program. Contrast all the comparisons in that argument, and Michigan wins every one. So, in the end, that wasn't what tipped the scales. Which is fine. Going to ASU was the safe choice for Christopher, the easier personal brand-building option without any historical winning precedent.

Durham Blue

April 15th, 2020 at 3:26 PM ^

Sounds to me like JC wants to be THE star on the team.  He'd be that at ASU.  At Michigan he'd certainly be the highest rated recruit but in about the same bandwidth as 2 or 3 others on the team.  He'd share PT with those guys.  And the B1G is a better basketball conference than the Pac 12.  JC would immediately be a highlight player out west whereas in the B1G he'd have a lot more competition for the spotlight in the league.

JC wants the spotlight on him.

befuggled

April 15th, 2020 at 1:11 PM ^

I can’t complain that the kid is interested in money and his personal brand.

It’s not unreasonable, though, to point out that the kid is acting like a superstar before he’s played a minute of college ball. If I’m his coach at any level I want him developing his game before he even thinks about a clothing line.

CincyBlue

April 15th, 2020 at 11:21 AM ^

I don't understand how every athlete thinks they can be the next Kanye West or Jordan when it comes to a clothing line.   It's just bad business sense.  They had a great product and continued to build the brand off that.  

Even Curry's Under Armour line has taken a huge step back the last few years. 

Just standing there

April 15th, 2020 at 12:36 PM ^

agreed 100%.  The only guy I can think of who's even somewhat built a national brand in one year of college basketball was Zion Williamson.  Maybe Carmelo Anthony if we go way back.  They did it with a unique combination of talents and by dominating at the highest level, not with marketing.  Outside of cheesy local stuff to promote the team, there's not really anything a college can do to build a player's brand.  Nor should they worry about that.  And ASU isn't the place to go for national exposure anyway.  Don't get me wrong, I still would have liked to have had him, but after reading that I'm less disappointed than I was prior.

TrueBlue2003

April 15th, 2020 at 3:59 PM ^

I'm fine with them wanting to commercialize his unique talents but their logic is insane.

The idea that he's going to "change a school" is ludicrous.  What does that even mean?

He's going to toil in relative anonymity for a team that probably won't make the tournament and he'll get to the NBA with virtually no fans.  He's making the mistake Ben Simmons made, Jaylen Brown, Micheal Porter, Anthony Edwards, and so many others make.  So dumb to take 50k or 100k to go to schools where nobody will care about you, you won't play in big games, and you won't come to the NBA with a fanbase that'll follow you and buy your stuff throughout your career.

Do they not understand that brand building requires exposure? It requires doing big things that a lot of people care about.  ASU is not a place for any of that so he's going to miss the chance to get started on his brand in college. 

tspoon

April 15th, 2020 at 10:35 AM ^

It's so far from the general ethos we've had here, I wonder how he ever viewed Michigan as a fit.

And maybe he never did.  Reading this summary post only, and putting it together with the 11 of 11 crystal balls in for Michigan ahead of his announcement, I'm left thinking that the Christophers deliberately targeted and used Michigan solely as a big name / big alumni/fanbase tool in what was their all-along end game.

The paywalled article may say other things to refute that. But regardless of what is said (there would be plenty of incentive on their part to deny it), these breadcrumbs seem to lead down that path.

ldevon1

April 15th, 2020 at 10:50 AM ^

If you guys listened to Sam Webb's interview with the father, this was all brought up, which the exception of the clothing line. Nothing really new here. If you want 1 and done talent this is the negative side effect. These kids are gonna get paid some how some way, and no one will tell them differently. That's the reason they go to Duke, Kentucky, NC and Kansas. Big brands that help promote them. Having said all that, why did he pick Arizona St? Michigan and MSU are the biggest brands in basketball in the B1G. He was offered, promised, incentivized something to go there. 

joeyb

April 15th, 2020 at 11:22 AM ^

At ASU, he's the big man on campus. The Pac 12 is a disaster and if he can carry them to the tournament and possibly Sweet 16, that does more for him than being on a team filled with talent where his usage could be average. Look at Trae Young as an example. Big man on campus with almost no other talent, top 5 pick, balling out in the NBA.

AC1997

April 15th, 2020 at 12:02 PM ^

Exactly.  He didn't want to go to the blue-blood programs because he would be just one of the guys there.  And that may explain why those programs didn't really go after him.  Those programs get a lot of attention for the front of the jersey.  

Now, don't get me wrong, I wanted this kid to show up and I would have rooted for him even with the Lamar-Ball-style baggage that seems to exist.  But had I know this level of detail about their plans I would have been WAY more skeptical about our chances and my desire to get the kid in the class.  I should have known better I guess.  

The only part that really nags at me is whether they specifically told Juwan they were coming.  I know no agreements are confirmed on either side, but if they lead him to believe he was a lock then that bugs me.  Juwan will learn from this for sure....and I guess we need to relearn this lesson as fans too. 

charblue.

April 15th, 2020 at 12:19 PM ^

The family motivations behind this recruitment make Michigan's continuing interest in this recruit beyond questionable. It goes against all the principles of the program, historical and otherwise. What's more, the recruitment itself apparently played a certain role in the staff's standing with two other team members without offering any program stability going forward.

So sticking with this recruitment to the bitter end has ramifications that raise other questions about coaching choices and winning at all costs. And it explains why the staff had such belated interest in the transfer portal in recent weeks. 

I think losing Christopher under these circumstances is actually a good thing, not a detriment because no program needs an interloper bending itself to accommodate him at the expense of team-building culture. The same goes with Todd. You have the rest of your life to pursue money as your sole reason for being. College is about preparing you for your professional life. I hope Christopher and Todd get the education of their lives as they brand themselves as future pros.

1VaBlue1

April 15th, 2020 at 12:36 PM ^

I don't necessarily agree with your first paragraph.  We have no idea why Castleton and DDJ decided to leave.  But you matter-of-factly insinuate that Juwan told them both that there would be no space for them.  This may well be the case, or the case could be that both decided for different reasons - despite what JH may have wanted.

I think it's patently unfair to point a finger at JH's philosophy, his intentions, and his respect towards the University's heritage over the whims of a 17 yr old and his family.  We have no clue how a kid's family, brand new to fame and without much money, represented themselves to JH.  But we have a pretty good idea of how JH (for decades a highly respected professional and multi-millionaire) represented himself to them.  I'll be happy to give JH the benefit on this one...

I like your last paragraph, though...

charblue.

April 15th, 2020 at 12:29 PM ^

The family motivations behind this recruitment make Michigan's continuing interest in this recruit beyond questionable. It goes against all the principles of the program, historical and otherwise. What's more, the recruitment itself apparently played a certain role in the staff's standing with two other team members without offering any program stability going forward.

So sticking with this recruitment to the bitter end has ramifications that raise other questions about coaching choices and winning at all costs. And it explains why the staff had such belated interest in the transfer portal in recent weeks. 

I think losing Christopher under these circumstances is actually a good thing, not a detriment because no program needs an interloper bending itself to accommodate him at the expense of team-building culture. The same goes with Todd. You have the rest of your life to pursue money as your sole reason for being. College is about preparing you for your professional life. I hope Christopher and Todd get the education of their lives as they brand themselves as future pros.

maizenblue92

April 15th, 2020 at 10:35 AM ^

Personally, I would still take Christopher and other prospects with the same mindset. Why is it we only chastise high school and college athletes for recognizing their value early and making decisions to maximize it? But, in every other profession we would applaud them for hustling? In my opinion we really need to get over how we view young athletes who want to make money. Also, in my opinion we want good basketball players and Christopher is that. Wanting to maximize your value is not a red flag.

blue in dc

April 15th, 2020 at 10:41 AM ^

It’s not about maximizing your value, it’s about; ‘A college shouldn't be above a kid coming in and changing the direction of the school".   While you should obviously mold the team to the strength of your players, this seems to go beyond that.   It doesn’t sound like a player ready to play within the structure of the team, that should always be a huge red flag.

ldevon1

April 15th, 2020 at 10:52 AM ^

So if Zion Williamson wanted to come to Michigan, but wanted the offense changed to best maximize his talent, you would say, no thanks? GTFO. My argument has and will continue to be, pay these kids from the same pool, and even the playing field, and this shit would stop happening.