The college football offseason is a long, lonely time. Some fans are lucky to have a basketball, hockey, or baseball team worth watching in the meantime, but for those whose monogamous life partner is college football, the offseason is between eight and nine months long, and often seems even longer. So you can imagine what it’s like to be a college football writer. Sure, you’ve got National Signing Day and spring practice. And you’ve got the occasional Fulmer Cup issues and other assorted stuff. But that won’t sustain you. No, no. You need narratives. And nothing… and I mean NOTHING… chews up clock like chaos at the quarterback position.
So, in light of that, we’ve assembled a How-To manual for selling a quarterback controversy.
THINGS YOU WILL NEED:
Having two new guys doesn’t do it. Sure, you can milk a few “who will replace Johnny Graduate?” stories out of it, but that’s just a quarterback battle. We need a quarterback CONTROVERSY.
Notice that you don’t need a bad incumbent. I mean, if the incumbent sucks, that’s fine. But it isn’t a requirement, and in fact may not be enough. Instead, you need…
A Disappointing Season
We’ll call this the Football Leadership Ability Correlation/Causation Observation Effect (or the “FLACCO Effect” for short). Regardless of numbers, the eye test, or the relentless nagging nature of numbers and stuff, people will inevitably correlate team success with the righteousness and overall gooditude of the quarterback. Win a Super Bowl? Massive contract, because you are ELITE. Go 7-6 despite incomprehensibly huge numbers? Constant complaints.
Does the defense have something to do with it? Maybe the offensive line, or the receivers, or the schedule, or the coaching? Yeah, yeah. Excuses, excuses. Winners win, dammit, and winning quarterbacks win when they quarterback. You didn’t win. You aren’t a winning quarterback.
Take, for a completely random example, the University of Michigan. Michigan was 7-6 last year, and the offense struggled. Devin Gardner led the offense. It was therefore Devin Gardner’s fault.
An Intriguing Challenger
This part isn’t terribly important, but it helps. And by “intriguing,” I don’t necessarily mean “good.” Again, if he’s good, cool. Go with it. But all you need is somebody plausible. In other words, you need a blank slate with a soupçon of positivity. You can have some data on the guy, but it better either be (a) good, or (b) scarce.
Do you have a former four- or five-star recruit lying around? Maybe he played a game or two and didn’t crash into a wall or vomit repeatedly? Cool. Go no further. You’re in.
Check all that apply:
Did the Incumbent have a bad game at any point?
Did the Incumbent throw any interceptions at bad times?
Did the offense stall from time to time?
Were there moments where the Incumbent made mental errors or displayed anything that could be perceived as weakness or a lack of desire?
Did unrelated good things happen to other people?
Notice the lack of an “if yes, explain” box. There’s no need to go fleshing this out with context. Data points don’t need context. That’s how data points work.
Check all that apply:
Has the Challenger ever looked good for any stretch of any game?
Has he thrown any touchdown passes?
Did the offense move the ball from time to time under the direction of the Challenger?
Has the Challenger ever demonstrated positive intangibles of any kind?
Does the Challenger have… uh… physical/demographic characteristics that seem more “quarterbacky” to some readers?
(Optional) Does the Challenger have any trait or skill that the Incumbent lacks, or has it in greater quantities than the incumbent?
It’s all about body language. Who looks more into the game, huh? HUH?
Quarterback controversies don’t just fall from the sky. They must be conjured by a powerful force. A wizard is preferable, but failing that, coachspeak will do just fine.
Question: To be clear, when Devin is healthy, obviously he will be at some point, Shane is going to get a chance, Devin is going to have a chance or is Devin going to go in as your starter?
Answer: “I think that is an unknown. Again, we were 7-6 and we’ve got a lot of young guys. We’ve got a lot of competition. Now does Devin have the most experience – yes. There is no question.”
Did you miss it? Let’s try it again, but this time without that messy ‘rest of the answer’ crap.
Question: “…is Devin going to go in as your starter? “
Answer: “I think that is an unknown.”
See how easy that was? Heck, we can take it one step further, in headline form:
Brady Hoke: Quarterback position “is an unknown”
And we’re off to the races.
Putting it all Together
The rest is pretty simple. Rehash the disappointing season, introduce the new guy, compare the apples to the oranges, and throw in a quote or two to prove you didn’t make it up. Let’s see how this all works, and tell me if this sounds familiar.
After a disappointing 7-6 season, Michigan has a lot of questions to answer. One big question is whether Devin Gardner will be the starting quarterback next season.
Gardner started 12 games last year, but doubts linger as to whether he’s the best fit for the offense Brady Hoke wants to run. Gardner, who was recruited to run Rich Rodriguez’s spread option attack, struggled at times last year. He threw key interceptions in near-calamities against Akron and UConn, and the offense he led stalled in losses to Iowa and Nebraska. The Wolverines also lost, once again, to rivals Michigan State and Ohio State. Both arch-enemies up in BCS bowl games, while Michigan ended up in the Buffalo Wild Wings Bowl. Brady Hoke is under serious pressure, and he has to be looking for a change.
Enter Shane Morris.
Morris was a five-star recruit out of high school, and sat most of his freshman year behind Gardner. Morris started the BWW Bowl and showed flashes of the kind of arm strength and poise that make him a threat to take the reins for Big Blue. He threw for nearly 200 yards and completed over 63% of his passes (higher than Gardner’s 60.3% completion rate). If Hoke wants to return to the days of the big-armed pocket passers, Morris looks like his guy.
Hoke insists this is an open competition, saying instead that it’s “unknown” who will start.
Of course, I just made that whole thing up, and the only part that required me to do more than look at box scores and pull fun narrative storylines out of my ass was the last sentence. See also: here and here and here and okay stop clicking those links.
What If We’re Wrong?
Oh, that’s the best part. You can’t be wrong. You’re not claiming the new guy WILL start… you’re just saying the new guy MIGHT start. It’s 50-50. Heck, you can even give the incumbent a 60-40 edge. Repeat after me: “this battle will go right through fall camp and right up until the season opener (and maybe beyond), though if I had to make a prediction, I’d guess that Gardner starts.”
What’s even better is that almost nothing can refute your narrative, and just about every piece of news can confirm it in some way. Devin Gardner has a poor spring game? “See, the door is open.” Practice reports indicate Gardner is an unstoppable hell-beast? “The competition is bringing out the best in Gardner.”
If things get slow during the off-season, this particular well won’t go dry. You just need to add a fresh ‘source,’ such as “buzz from practice,” “sources inside the program,” or even “the word out of Schembechler these days.” You can also ask hilariously loaded questions, like asking the new guy “do you think you can be the starter?” (as if anyone is going to say, “nah, I’m not that good, so pray that this guy stays healthy ‘cause I’m basically a 7-loss season waiting to happen).
It was terrible that Hank left him in that safe house all alone. I wonder how long he stayed.
You may be starting to think to yourself “this is kinds sounding plausible.” And you might even start believing it yourself. And in doing so, you might be tempted to engage with people who think you are completely full of crap. DO NOT DO THIS. This “controversy” is an oblique attack. Stick and move. Don’t get tied up on the ropes. If you do, people will probably point out some of the following tidbits:
Devin Gardner is going to be a 5th year senior. He’s been on campus for 51 months. Shane Morris will be a true sophomore. He’s been on campus for 10 months.
Gardner has 17 starts as a Michigan quarterback (and another 8 at wide receiver). Morris has played approximately 5 quarters.
Devin Gardner completed 60.3% of his passes last year. He threw for 2960 yards (247 yards per game) at 8.6 YPA. Those are pretty damn good numbers.
In Big Ten play, Gardner threw for 14 touchdowns and 3 picks.
And he put up those numbers despite (a) having absolutely no running game (and in some cases LESS than no running game), (2) having absolutely no pass protection, and (d) playing through a broken Devin and three cracked Gardners.
You probably can’t name the last time an incumbent starter who threw for 8.6+ YPA didn’t start the next year. I know I can’t, and I looked back to 2005 to try to find someone. Couldn’t.
In his most recent game under center, Gardner threw for 451 yards and accounted for five touchdown without a pick. He did so on foot so busted he was limited in practice three months later.
Shane Morris’s bowl performance was basically a series of bubble screens and those jet-sweep-in-front-of-the-QB things that somehow still count as passes. His downfield throws were… an adventure.
Insider buzz has apparently confirmed what history and basic logic would indicate: it’s Gardner.
Incumbents always always always win these “battles.” In 2012, Andrew Maxwell completed 52% of his passes at 5.8 YPA. And he STILL started the opener (and likely would have continued to start if he hadn’t thrown for under 3.5 YPA).
Wow. I wouldn’t put that stuff into your articles. It kinda makes it sound like the earlier stuff was complete bullshit.