Chip Kelly to OSU as OC

In Kelly's defense he's far from alone on that. 

In the NFL there's some semblance of consistency and stability in your roster from year to year. Everyone is on a contract, and if you want to talk about your contract or what kind of money you think you're owed, great. But go get your agent and get them on the phone with the GM. That's their job. If Kelly can go to the NFL, he can rest easy knowing his sole job is to just come into the building every day and coach. 

As a head coach in college football, it has to be exhausting to know you now have to not just recruit high school prospects every year, but you have to RE-RECRUIT the guys you've already recruited every year to prevent other programs from poaching them with bigger bags of cash. There's little to no semblance of roster stability, and Kelly probably knows that if he fields a 10-2 UCLA team, wins a conference title, makes the CFP, whatever, his roster will be gutted in the offseason by Texas, Alabama, OSU, Georgia, Clemson, and every other program with boosters willing to throw 6-7 figure checks at these kids. 

Its like Billy Beane said in moneyball. "We're like organ donors for the rich. Boston's taken our kidneys, Yankees have taken our heart."

And that's not even considering the kids who just enter the portal because they're not starting, because now they have a free path to the field at some other school the next year, so there's even less incentive for them to stick around at your school when they can go start somewhere else next year. 

I can't blame Kelly for wanting no part in that. How in the hell am I supposed to build a roster, maintain a culture and a team identity when I don't even know who's going to be on my team on a year to year basis. 

You get far, far closer to winning a championship in Columbus than you ever will in Inglewood. At least in football, anyway. His ceiling is vastly limited at UCLA, and the talent he gets there isn't going to be overly conducive to getting NFL teams to notice him or want his services.

Kelly is probably looking at this as an opportunity to coach the best group of skill position talent in the country, and if he can have that offense set the world on fire next year, he can leverage that into an NFL OC position within a year or two. 

That's my guess, anyway. I have to imagine this is a situation like Martindale at Michigan. There is an understanding of "I'll coach my unit, but I have no plans on sticking around for more than a year or two. My ultimate goal is the NFL." Kelly has made it no secret that he wants to go back to the NFL. I don't think this changes that. 

I tend to think a lot of the "oh this school has better recruiting grounds and infrastructure" is slightly overrated these days - see USC, Texas and Florida in the 20-teens - but I'd buy that having a culture of donors and such can be a differentiator.

That said the most important thing is clearly the HC. And for all the talk of how many advantages OSU has had, sure they've not really been "down" in like 80 years, but they've won two ;ships in the last 50 and we just put out the Big Ten's best football team since Bo came to town, if not ever.

OSU is and likely always will be a challenge, but let's not forget that WE ARE THAT TEAM to be afraid of.

Sure but they've had the better program in that period, especially the last 20 years. It's due to how they run their program across the board. 

Same amount of titles over 30 years but they've played for, what, 3 others? I also don't see any 3-9 years or weirdo factions constantly kicking their own dicks at the top.

We got lucky AF Jim blessed us for a ~decade

It's a rehab job for him, like Wink. Succeed and they take the first major NFL job they can get.

Six transfers really isn’t that much, but with all of the starters coming back and not declaring, it would be the bench guys that would get pissed and leave. Might it hurt the future? Sure. But the chips are clearly all in this year for us. And I would imagine that the staff had conversations with the transfers coming in about the culture. I think everyone in the building knows it’s natty (at worst final four) or bust this year.