I'm good at math, so I see the disconnect between the name Big "Ten" and 16 teams -- but why are people so upset about it? The name Big Ten has history and is a recognizable brand. A very short, quick, of odd and maybe not peferct examples from the top of my head:
Brands and companies change hands all the time as brand names. For example, Ashton Martin (founded by the Lionel Martin near Ashton Clinton in England) was owned by Ford from 94-07. They didn't call the cars Ashton Martin-Fords.
They don't play much Jazz in Utah
Boneless Chicken Wings aren't wings at all...they're just breaded balls of chicken. Chicken fingers aren't fingers.
Many fruit juices don't contain much fruit, they just taste like it.
I should probably stop with the examples now...Point is, as long as we have the history, and tradition of the Big Ten the number doesn't matter. I love the Big Ten and I'd love it to stay that way, even if we end up with 16 teams and stretch from Georgia to Wisconsin.