Crush our enemies, see them driven before us, and hear the lamentations of their women?

You think? Don't get me wrong, Lochmann was awful here. But compared to my usual experiences at Cavs games near where I live (game entertainment-wise, not basketball), I think the experience at the Garden is great. It's way less gimmicky and they let the game breathe a little more. That's why I was a little surprised that he turned everything into such a circus here.

There is talk from a few credible-seeming posters on Rivals (with the seeming blessing of the mods there) that the Harbaugh deal is nearly complete and Hackett will be on board for the first two years of his tenure. 

Caveat is that the mods there feel that Harbaugh is flaky so they're less optimistic (50/50 compared to 90/10).

I don't think you need to kill rawk or  the big screens, just recognize their appropriate role in the game day experience.  During warm-ups or post-game or every couple of downs when the band needs a break, maybe a song gets mixed in (and never again commission a song like that big house song).  Screens are great so that in-staduim fans can also watch replays after calls, but maybe focus more of the content on clips from old games, player bios (like when they introduce the players with clips at the begining of broadcast game), or comission Filmic to make some awesome content.  People will mind the plugs for stadium rentals and boxes less if its mixed in with stuff worth seeing.  

Also, could we get someone in graphic design to make a digital version of one of the old scoreboards for when they are showing the game stats?  Those skeumorphic scrollers  they have now drive me banannas, if we are going to pretend our super high-def digital screen is something older and lower tech, lets at least have it hearken back to what we used before.

I don't know that site, but that comment makes me believe I wouldn't enjoy it.

Spent a lot of time butting heads with Hunter over student seating policies last year, but we ending up working quite well together.

— Michael Proppe (@mikeproppe) December 17, 2014

Reporters for the Daily (in this case, a graduate) seem to have a different view:

@mikeproppe I wish @michigandaily could say the same!

— Adam Rubenfire (@arubenfire) December 17, 2014

I saw that too and I was as completely confused as you, seeing as how phenomenally good MVictors is. And also considering how there is no person more attuned than Dooley to the traditions Lochmann and co. repeatedly soiled.
My best guess (total speculation, mind) is that Lochmann was accommodating for on-field access and such, though the hole in this theory is that stuff would not seemingly be under his purview. Who knows.

This is brilliant.

But how else are we going to gain approval for fireworks after every first down during day games?

You nailed it Wendyk5. When you have a piece of shit cardboard pizza, you need a CMO.

When you have something that is already good and rich in tradition, you need a steward.

with your statement.  You're spot on.  Michigan never needed a C-Suite officer in charge of marketing the football program.  I didn't even know until recently that was a DB creation.  Surprised that Lochmann kept his job for this long following Brandon's resignation, but evidently he's lost quite a few brain cells in the last couple months, enough to make Hackett's decision an easy one. 

Marketing types in general, let's just say, that for every successful MBA that is able to actually create a market, and then fill it, or even understand how to meet customer expectations, there are thousands of others who find that it is one of the more useless degrees on the planet. 

 

In 30 years the name Denard Robinson will be followed by tales of his exploits on the gridiron. The name Hunter "LockDogg" Lochman will be followed by questions of "who?"

Agree. Let me just add the obvious, he was douchebag.

As a technical guy it is my experience that marketing guys rarely if ever know what they are talking about. Especially when referring to the market in which they work

That's what he said.......................