"You know what, to be quite honest, I really feel like in recent years there hasn't been the emphasis I'm used to being put on that game," Woodson said Saturday at The ChadTough Foundation's gala in Ann Arbor. "Every game has been put on the same level as that game. That's not the way we were brought up. Not the way we were raised around here.
"We had no shame in saying (we were going to beat Ohio State). And every time I watch our teams in recent years, it's 'oh, it's another game.' It's not."
"They got it. But now it's time to go finish," he said. "The time is now. We ain't waiting anymore. ... That's it. That's the game. With us, we talked about it all the time. We could go 0-10 but if we won that game, it was a good season. We wanted to win every game, but we all knew that was the big fish.
"And we didn't mind saying it (to the media). When's the last time you guys have heard that? So you get the picture."
Anyone else wondering if anything has changed?
I don't see the same amount of obsession and focus on that game on our end that I see from them all year. They do all those dumb things that we mock them for like crossing out letters and not saying "Michigan". But it keeps the game on their minds so it works.
What do we do? What do we do for the rivalry?
What game week traditions does Michigan Football have for this game and this game only?
If anything--and it kills me to say this because I hate it--it seems like the guys take the MSU rivalry more seriously. Devin Bush said he hates MSU more than OSU and others have echoed similar things. The trash talk between the programs is goes on all year it seems between players and coaches.
This was the year to do it. There are no excuses we can use for that. Something has to change because whatever has been going on for years in regards to our intensity and focus on this game isn't cutting it.