Dave Brandon does exit interview with Detroit News, learned nothing

Submitted by Gordon on

Because he is what he is (a self-aggrandizing misanthrope), Dave Brandon got a farewell profile in the Detroit News today.  It's one of their top stories.  Let's see if he learned anything from his time at Michigan.

http://www.detroitnews.com/story/business/columnists/daniel-howes/2015/…

(Spoiler:  he has not!  What an asshole.)

A fitting move, that. What better preparation could there be for running a kiddie emporium than spending five years in the middle of the Ann Arbor circus, a swirl of trustee politicking, fan resentment and a football team that had the audacity to fall short of mythical expectations?

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Brandon sounds like a man pleased to be back on the familiar ground of corporate America. There he'll be tackling marketing and operational challenges, building (or repairing) a brand buffeted by changing technology and changing consumer tastes. (All of which, by the way, applied at Michigan, as much as the die-hards refuse to acknowledge it.)

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Critics hungry for the old AD to lash back at the university, a majority of its regents or the fans and students who hastened his exit will be disappointed. He's not obliging, in part because his separation agreement with Michigan bars it and in part because Brandon is moving on to a new chapter with the knowledge his tenure is defined by more than Brady Hoke's won-loss record.

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What about that didn't go right — the mistakes, the terms of your departure, the criticism by alumni, students and fans, I asked. How will the lessons of your Michigan tenure, many of them searing, inform how you run Toys "R" Us as its next CEO?

"Every job experience I've had, every lesson I've learned — some the easy way, some the hard way — changes you and hopefully makes you better," he replied. "If you don't approach things that way, then you don't improve, and I'm wired to constantly be challenging myself to, 'how can I do things better, what mistakes have I made?'"

"And, most importantly, how do I never make the same mistake twice."

Go away, you jackass.  He is legally barred from bashing the Michigan fanbase, so he has a handpicked writer do it for him.  What an asshole.

EDIT:  And oh by the way, Toys R Us isn't making Brandon available for interviews to anybody.  This article was conceived and proposed entirely by Dave Brandon.

Hail-Storm

June 5th, 2015 at 10:31 AM ^

"it's (Toys R Us) beset with the same challenges all big-box retailers face in the Internet age: customers with choices."

And they hired Dave Brandon who, during his time at Michigan, lost out a huge contingent of customers to other choices (staying home and watching the game).  

 

GoBlueInNYC

June 5th, 2015 at 10:31 AM ^

Does the fact that he has a new position mean that UM doesn't pay him his full contract?

Wasn't there some deal when he left that he'd get his full salary for the remainder of his contract unless he took a new job?

Moe

June 5th, 2015 at 10:31 AM ^

The dude was not a good AD here, but are we really going to keep this up?  Calling for a boycot of Toys R Us and criticizing every move he makes has us looking like the jealous ex-girlfriend who is TOTALLY over her man, you guys.  Let's just move on.

4godkingandwol…

June 5th, 2015 at 10:35 AM ^

Howes is a big business sappy whose disdain for anything liberal, including educational institutions, is never hidden in his objectivist ponderings. He is the David Brandon equivalent of journalism. Tone deaf, idealogically stubborn, and mostly wrong.

4godkingandwol…

June 5th, 2015 at 11:37 AM ^

If you want to talk in ideal terms, sure. But that's the argument the religious groups use to teach creationism as a viable alternative to evolution. What one group may consider liberal brainwashing, others consider science. And this is not a us only issue. Same can be said for the suppression of free market teaching in Soviet era eastern Europe. Capitalism was viewed as the devils spawn.

robpollard

June 5th, 2015 at 11:10 AM ^

For all those "OK" with his quotes:

I think the OP went overboard, but Brandon's anondyne quotes are so inoffensive they are uniformative and thus worthless. I haven't seen Brandon say, specifically, what mistakes he made. What, specifically, did he learn?

Without that, this is just a puff piece where Brandon gets in contact with a pro-business writer (Howes) and has him say all the anti-UM stuff, while Brandon (allegedly) takes the high road.

If that wasn't the case, Brandon could have been more forthcoming ("You know, I've learned about customer relations -- even when you disagree with a customer, it's not a good idea to insult them via email and act like a know-it- all" or "I've learned the importance of making sure everyone in the organization understands we have a premium brand, like Toys R Us, is a premium brand. We should never give people the impression they can get a UM ticket for just two cokes, nor should they be able to get the hottest My Littlle Pony toy for a bottle cap.")

You guys are forgetting who Brandon is. You can't actually be humble and learn until you *actually* say what it is you did wrong and what you *actually* learned.

 

 

jmblue

June 5th, 2015 at 12:37 PM ^

I don't think that's fair.  I wouldn't expect him to detail all the mistakes he made in an interview like this.  He did, at least, acknowledge making some.  He could have been defiant and portrayed himself as the victim, but did not.

If you suspend all prior knowledge of the man and just take the quotes at face value, there's not much to get worked up about here.  

 

Lucky Socks

June 5th, 2015 at 11:17 AM ^

He proved he's a good executive in the past, just an awful athletic director.  He didn't take any shots at UofM and did say he learned from the experience.  We (the MGoBlog Community) are such haters.  Dave Brandon couldn't do anything that would receive anything less than a "he's an asshat" reaction.

I'll get negbanged.  But let's move on.

robpollard

June 5th, 2015 at 11:35 AM ^

You said "He didn't take any shots at UofM and did say he learned from the experience." Two things:

- He chose to spoke to Howes, who is not a reporter, but a columnist. He knows what Howes is going to say, as they have a past relationship. If he wanted to make sure there was no anti-UM stuff in there (e.g., "the Ann Arbor circus" "fan resentment"), he could have. But he didn't.

- More specifically, he did *not* say what he learned. Give me an example, from the article. "Never make the same mistake twice?" What does that mean? What "mistake" did he make at UM?

Neodoomium

June 5th, 2015 at 11:26 AM ^

I don't think he ever tried to intentionally harm Michigan or damage its brand, but I do believe he tried to improve Michigan with methods and ideas that are clearly incompatible with what we (collectively as students and alumni) consider core values here.

That and he is such an obnoxious, abrasive person that he burned through any goodwill or slack he had at a rapid pace.

TyTrain32

June 5th, 2015 at 11:38 AM ^

facilities for all the non-revenue sports, I'll give him that. Thanks for the wrestling building Dave!

LSAClassOf2000

June 5th, 2015 at 11:45 AM ^

What about that didn't go right — the mistakes, the terms of your departure, the criticism by alumni, students and fans, I asked. How will the lessons of your Michigan tenure, many of them searing, inform how you run Toys "R" Us as its next CEO?

Brandon's answer to this question was pretty innocuous and not too different from the answers you would hear from executives who had a suboptimal time in one of their stints, although the general vibe you get - not just from the article, but even when he was AD - is that he found little or no legitimacy to the concerns that were raised (on a daily basis in 2014). It would have been interesting if he'd been allowed to expound on what he though the lessons might be when it came to Michigan, but part of me doesn't want to know the answer to that. 

bronxblue

June 5th, 2015 at 12:30 PM ^

This article is basically the absolute opposite of whatever negative PR attack the OP feels is going on.  It's a dumb fluff piece, but unless you expected Dave Brandon to save "F*CK YOU UM" and then give a stunner to Jim Harbaugh with two middle fingers in the air, I'm not sure this article should disappoint you.

It didn't work out at UM.  He didn't handle it well.  But honestly nobody seemed to have handled it all that well, and while I get Brian's distaste for Brandon and take real issues with some of his changes while AD, this site has also helped foster such a toxic image around Brandon that I think it has exceeded the actual harm he did.

25dodgebros

June 5th, 2015 at 1:06 PM ^

The snark is all in Howes' words.  Whether it came from Brandon or it is from Howes is unknown but Howes is a pompous, arrogant, jerk who thinks he is the smartest person in the room, no matter who he is with.  So, basically a mirror image of Brandon.  Must have been quite an interview.  Glad I wasn't there.  Never read Howes. Hope to never read about Brandon again.  

ruthmahner

June 5th, 2015 at 11:41 PM ^

Actually, it may work out for TRU. Following the Ann Arbor playbook, DB will hang out in corporate headquarters for a few years, pissing everybody off and making bonehead decisions, and then they'll can him in the face of massive minimum-wage fury, and in the ensuing melee they'll land a dream combination of national and local administrators. Stock will soar. They just have to suck for a while first.