What Makes a Good AD? [or Sporting Experience vs. Money Management]

Submitted by Swayze Howell Sheen on

 

Since we've been discussing it ad nauseum elsewhere, in bits and pieces, I thought it might be worth bringing together a unified set of thoughts on what makes a good AD in a single thread. Or actually, it is the night before thanksgiving and I am bored and everyone else in my house seems occupied. But whatever.

Some folks seem to think business acumen is essential (it is roughly a $100m+ dollar business after all); others think that experience in sports and coaching is a must. So which is it?

My model for a surprisingly good AD is Wisconsin head Barry Alvarez. He has an eye for good coaches and has repeatedly made excellent hires in football, basketball, hockey, and elsewhere. Thus, he leans towards being a sports guy, and I think lets others handle the business side of things. By the way, an excellent article of the breakdown of Wisconsin revenue can be found online here; fun to see how all the dollars break down.

But perhaps business is more important. Here's an article in 1987 our famous Don Canham on the issue: "An athletic director has to know how to arrange schedules for maximum TV and radio revenue and how to hire coaches," Canham said. "But ability to read the bottom line is more important. In 1968, the Michigan athletic budget was $2.6 million. Now [ed:1987] it's $19 million. Athletics paid its own way then, and it still does, from shoveling snow to supporting non-revenue sports."

Of course, Canham was special: he single-handedly made numerous fabulous hires and also grew the revenue in seamless and forward-looking ways. It will be hard to find a guy who is so good at both aspects of the job.

So, what are the qualities you are looking for? Which is more important, hiring, or money? Or, what should this thread have been about on the night before Turkey day?*

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* Glib answers listed here to avoid the need to post:

- "Hire Harbaugh!"

- "Another damn AD thread?"

- Some long discussion about how RR would have done with another year and more $$ for a defensive coordinator.

- "The thread should have been about Turkey, and maybe stuffing."

 

 

Njia

November 27th, 2014 at 8:22 AM ^

And folks are imbibing a bit more than usual, but Mom, I think we need to have a discussion about your alcohol problem. Seems everytime you post here, I see you taking a drink from another beer in your hand.

Ovr

November 27th, 2014 at 12:31 AM ^

What Michigan has sadly proven over the last decade+ is that the CEO as AD is a prescription for trouble. Goss, Martin, Brandon, and now Buddy were all successful in business. Administration thought, and certainly these candidates believed, they could tackle whatever college athletics threw at them, that this is the JV playground compared to what they accomplished in business. And I don't discount the psychic component of being head man at a prestigious D-I institution, particularly in Brandon's case, where he had a lamentable and pathological need to insert himself into every camera angle, press conference, etc. It saddens me that Buddy seems to think he's smarter than all of his CEO predecessors, that somehow he can do it better, or succeed where they failed. This lack of self-awareness and immodesty is what got us in the predicament we're in now. We need a professional athletic director, not a CEO on the downside of his business career. What reputable coach will sign on to play for a guy who says he's interim, but may be on the job a year or two, or may be permanent? Wouldn't the coach we want at Michigan want to know who his boss is going to be? I fear we're pitching headlong into another 5-10 years of darkness and football irrelevance. If Buddy installs himself as AD, I put it at 50/50 he retains Hoke. Thank goodness for John Beilein.

This is Michigan

November 27th, 2014 at 3:06 AM ^

Canham was a little before my time. I wonder though if the seamless and forward-looking ways he grew revenue, as you proclaim, would have been as seamless and as forward-looking had he not hired the right coaches. I'd bet we'd be saying the same thing about Brandon if Brady had worked out.

pearlw

November 27th, 2014 at 6:06 AM ^

I think you are presenting the business argument all wrong. The attractiveness of a CEO is not necessarily that sports is a business now and so it needs to be run that way to some degree...the attractiveness of those candidates is the AD is a large organization and may need a leader who has led a large, complex organization with the characteristics of a successful leader. This includes laying out a vision for the future, developing a strategic plan taking into account the changing environment, energizing your employees to work hard towards those goals, being able to attract talent by having people want to work for you, ensurng the financial future of your organization, and managing people so that they feel important so they give their best effort.

That is why I feel some of this sports/business debate is silly to some degree. The reason they look at business leaders is because they are leaders not because they are from business. Im not arguing for/against hiring a CEO but more making the point i think the issues are framed wrong. A good leader should be able to learn the intricacies of he new organization and their industry and still be effective. Take Alan Mulally and the turnaround at Ford...they hired him from Boeing when he had no car experience. And Microsoft was looking at him as potential CEO last year even though he had no experience in that industry. Those companies focused less on experience and more on leadership and the ability to move an organization forward.



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treetown

November 27th, 2014 at 9:18 AM ^

At the high level which these sort of jobs are located - does knowledge of the "product" (be it cars, colas, computers, aircraft) matter? Yes, but only to a certain degree. A big part as pearlw points out relates to just organizing and motivating people. This is a position where there are only a few basic strategic decisions to make (e.g. who to hire to be next coach of X, should we sign or not sign with Nike or Addidas) and a lot of personnel/business decisions (e.g. should they keep or not keep some staffers, should they make a conscious effort to reach out to alumni groups in some parts of the country).

The AD won't be recruiting any players, calling any plays or making 'suggestions' on game plans or reviewing tape - he/she should be busy mending fences with the upset groups, keeping the development donation stream smoothly flowing and trying to position UM better in the strange new world of team/uni/endorsements.

BlueMan80

November 27th, 2014 at 10:51 AM ^

Some one that has a vision and knows how to motivate others to buy into the vision. They also have to be good listeners and interested in gathering thoughts and ideas across the team, instead of just listening to the little voice inside their head. People closest to the work know a lot about how to improve and change things. Dave Brandon clearly listened to the little voice inside his head with his "go break it" mentality. I wonder if Hack is known as a good listener and willingness to consider ideas other than his own.

ppToilet

November 27th, 2014 at 10:41 AM ^

First, to your point, it would be advisable to list the job duties and expected performance/achievments from the Athletic Director. Assuming that this is the same to all parties involved (e.g. President, Regents, Faculty/Staff, Alumni, Students, Athletes, Fans) is problematic.

For example, this board is potentially overrepresented by the #IHateBrandon and #DaveBrandonSucks crowd. I'm not going to dissect Brandon's performance or defend some of the glaring errors, but in reading many of the posts his contributions to the athletic department have been ignored. These include improvements in facilities, a vision for the future of the athletic campus, improvements in non-revenue sports, hiring and retaining good coaches, continued self-sufficiency and profitability of the athletic department, etc.

But putting all of this aside, it's seems fairly obvious that the one thing (and maybe the only thing) that matters is a winning football program. Michigan's athletic identity (right or wrong) is tied to its football program in the eyes of many. Moreover, this is what pays the bills. Brandon failed in that regard because the "experience" has not involved winning lately and no amount of flyovers, eagles, or rocket men could overcome that failure.

tldr summary: Win, baby, win.

ppToilet

November 27th, 2014 at 1:29 PM ^

If DB gets the blame for all the BS stuff from the athletic department then he also gets to share in the credit (being the surplus). Yep, he bled the football goers a bit too much, but there was a plan behind all of this money raising and that was to develop more than Men's football, basketball and hockey. You can see that in the facilities spending/building and constant promotion of non-revenue sports.

GoBlue in Tampa

November 27th, 2014 at 8:50 AM ^

What I would want is someone who understands the University, both from an athletic standpoint but also all the things that make Michigan great. That Michigan is more than football, hockey, and basketball and remember the kids like my freshman roommate who ran cc for Michigan, who practiced a ton and got great grades and wasn't on scholarship. Those are the type of kids who make Michigan the leaders and best. Brandon did some things for the non-revenue sports, but it felt like he was doing it out of ego. Oh, and hire Harbaugh....

Red is Blue

November 27th, 2014 at 8:53 AM ^

The leader is important and sets the tone. The individual acumen of the leader is not nearly as important as the collective acumen of the organization. Thus the leader needs to identify the skills that the organization needs, fill in any skill gaps and make sure the overall organization is effective.

Jon06

November 27th, 2014 at 9:05 AM ^

We've known Hackett would be around for a while because Schlissel's going to take his sweet time with the search. Some national media guys find this out, and claim Hackett is the permanent AD because they can't wrap their little brains around Schlissel not moving at the speed of the newscycle. And then everybody freaks out because they forget that we already know everything that national media guys think they just learned but actually misunderstood.

That's what happened, right? So we should probably just calm down now.

JoFree

November 27th, 2014 at 10:18 AM ^

The point made by one poster regarding the need for a leader who's run a large complex organization, e.g. his Mulally example is well taken. As further noted the nature of athletics departments today are such they require the characteristics of a successful corporate leader type.  

But in my view that's only half of the equation necessary to achieve success as an AD.  The AD's position requires a hybrid type of leader, if you will. While industry-specific experience may, or may not, produce success - again Mulally, the AD spot requires a person who understands both the executive bottom-line corporate world drivers, and at the same time not only understands, but has a feel and respect for the nuances that drive academic institutions, while integrating both of those skillsets into a succesfully managed athletics department.

That's a tall order and will take time identify that individual.

 

 

growler4

November 27th, 2014 at 11:20 AM ^

Can we not give Mr. Hackett more than a few weeks in the job before assuming he's not up to it and impugning his character????

Sometimes this site and this board ...

Reader71

November 27th, 2014 at 3:28 PM ^

It's all about who he hires as head football coach, or at some schools, head basketball coach. How he gets to those decisions doesn't matter. If he is a sports guy and decides Harbaugh is great for the football team as a football team, great. If he is a businessman who decides that Harbaugh would energize the fan base and allow for more tickets sold, great. A sports guy can hire great money men. A money guy can hire great sports guys. The important thing is who he hires.