Is ESPN already burying the Big Ten?

Submitted by vablue on October 2nd, 2022 at 6:27 AM

I have noticed this season that the Big Ten is increasingly an after thought of ESPN.  We all knew this would come next year with the new contract, but it appears from where I sit that it is already in full swing.  We are barely covered on game day and on the college final show it was not until well after the first break that they got to any Big Ten games despite OSU and Michigan being ranked 3 and 4.  It was also two Big Ten games that they saved for dead last in coverage.  
 

it will be interesting to see how this looks next year, but I suspect it will be hard to find Big Ten coverage at all next year on ESPN.  I know it is not what it used to be, but I hope this does not hurt recruiting.

Bo Harbaugh

October 2nd, 2022 at 10:55 AM ^

Very true.  The SEC is trying to create an NFL farm league with Bama, UGA and whoever else steps up next to build a southern football factory.  A&M (lol) was supposed to be in line - but who knows if/when another all NFL draft pick roster can be built. ESPN will hype up Clemson which they consider essentially an SEC school (same viewer demographic, geography, recruiting base).

Any loss by UM or OSU will be embraced. Midwest teams constantly being "exposed" in the playoff against superior SEC teams feeds the narrative and reality - it has become a self fulfilling prophecy.  Performance wise, OSU is the real culprit here, tbf, as they are the only team that has had the talent to compete at that level multiple times over the past decade and has generally not showed up in the playoff or BCS championship games prior. - Not that I'm ever upset when OSU blows it.

ESPN $ and focus is helping to fuel this disparity and will further hurt recruiting,  Ideally, FOX gets more viewership and continues to push B1G matchups and hype up the teams, helping recruiting.

The B1G west being so horrible, however, does not help the conference in that all games of significance occur in 2-3 matchups every year and the conference championship game is almost always a shitshow blowout.  In the SEC, Bama had Florida and now UGA on the other side of the conference.  LSU was always their SEC west rival, but the SEC championship game means something (like where both teams will get seeded in the playoff, lol). The B1G need to split up UM and OSU and then think about how to split up PSU and MSU (lol - Tucker) such that it's not half a conference.

Footnote: Adding USC hopefully helps with exposure and recruiting footprint as well as conference balance.

JacquesStrappe

October 2nd, 2022 at 11:46 AM ^

There is such a way to do this if you want to keep fixed divisions. Unfortunately it was the Leaders and Legends divisional set up that preceded the current geographic split. If not, then you have to go to no divisions, some form of semi-relegation where the divisions are reconstituted every so often based on competitive balance, or pods.

Bo Harbaugh

October 2nd, 2022 at 11:31 AM ^

Once last grievance....

If Corum played in the SEC he would have had Heisman buzz going into the season and after last week's performance against Maryland, the hype would have put him at #3 behind Stroud and Young.

I expect him to get a bit of buzz this week (people don't realize how good 130+ yards against Iowa is), and a big game next week should put him on the Heisman hype train.

UgLi Eric

October 2nd, 2022 at 6:48 AM ^

Can we imagine a world where someone else is better at covering sports than ESPN? It took me a good 3-4 years to just come here, UmHoops, and the Athletic for my sports news. Big Ten Football has a huge market. We should take our market to a competitor, or create one and let ESPN beg for our clicks...

I'mTheStig

October 2nd, 2022 at 2:41 PM ^

I wish I could downvote OP's shit post as frequently as possible.

ESPN is not covering Michigan any less than normal.  If anything, Michigan hasn't been interesting on a national level.  The schedule is horrible for starters.  The first 3 games were against 3 of the ESPN Bottom 10.

Michigan clubs baby seals and tomato cans.  Film at 11.  That doesn't move the needle for anyone but the fanbase.

Then when Michigan matches up against a team with a pulse in MD, Michigan struggles.

Yesterday was good.

Let's celebrate that instead of whine about announcers <-- yeah, I know, that's a very Michigan fanbase thing to do.

Robbie Moore

October 2nd, 2022 at 8:32 AM ^

Bravo, my friends! With ESPN there is ALWAYS an agenda. I'm not talking a political agenda, but an economic one. The NHL virtually disappeared when ESPN did not have broadcast rights only to magically reappear when they did. Same thing will happen with B1G football. The Worldwide Leader my ass.

s1105615

October 2nd, 2022 at 8:22 AM ^

I just go to see who’s playing when so I can plan out my viewing for the day.  
 

But of course ESPN is shifting coverage, partly because they know their target is SEC/ACC now since those are the games they show/promote.  They know they’ll continue to lose viewership/clicks from the conferences that don’t get airtime/coverage so they’re leaning into it.

TBlue

October 2nd, 2022 at 9:19 AM ^

Grainger, you nailed it!   Plus, for me, when ESPN went full on with preaching their politics instead of covering sports, I bailed on them as well.  I would love to see them fall further than they already have fallen.  Seeing the large contracts and affiliations with other entities such as Fox Sports, CBS Sports  and BTN etc grow gives me hope.

Venom7541

October 2nd, 2022 at 9:42 AM ^

CBS sports is also way better in analysis and coverage and without the ESPN non stop drum beat of SEC greatness since they have a financial stake in the conference success. It's been more than a decade since I watched ESPN for anything other than games or Gameday and even then, as soon as the Big Noon kickoff started, I moved to that show as soon as it comes on. At least Gameday has Desmond still promoting Michigan. You barely hear a word out of Herbstreit about Ohio State.

UMinSF

October 2nd, 2022 at 3:13 PM ^

Any national sports show on any network uses the same formula.

This isn't just an ESPN thing. Cowherd and Fox talking heads, even national podcast/radio guys do it. Some (like Eisen) may emphasize Michigan or NY or Chicago more, but it's basically the same.

- Cowboys

- LeBron/Lakers

- Brady/Rogers

- Smattering of New York teams, 'bama/Georgia/OSU/lesser Michigan/USC/Clemson, Warriors/Nets

- General NFL, especially Steelers/Bears/Packers

- Current athlete/coach to bash. For awhile it was Harbaugh. Last year it was Meyer. Baker Mayfield

They do it because their focus groups and dailies tell them to. 

McSomething

October 2nd, 2022 at 9:32 AM ^

I gave up when they started turning all conversations into one about Tebow. Remember when Jeremy Lin blew up in the NBA? I recall a question being asked that was "is he the NBA's Tebow" because he was apparently openly christian. As if that was some monumental thing that was unheard of. That was the exact moment I stopped watching anything other than live sports on the channel.

WestQuad

October 2nd, 2022 at 3:29 PM ^

It used to be that you’d want to catch Sportscenter at 11:00 to see all of the scores and hot takes.  Dan Patrick and Keith Olberman were funny to boot.  Then the internet was invented and you no longer needed ESPN.  All sports leagues will eventually have their own direct to consumer distribution.  Distribution may continue for awhile because sporting events are the only events that force people to tune-in live.

collge football is going to get weird with the whole SEC vs. B1G. The NCAA should be the league but it isn’t.

phoolishphil

October 2nd, 2022 at 6:55 AM ^

ESPN knows where the $$ is being spent.  They did the same thing when NBC had the NHL contract, you would hardly see any hockey highlights or coverage on Sportscenter.  Well, ESPN has hockey rights again, so boom, here are hockey highlights.  ESPN is putting their investments in the best position for them.  

Brian Griese

October 2nd, 2022 at 10:04 AM ^

ESPN is no different than any other “news” site or tv station that’s supposed to cover nationally these days; stories/coverage are going to be catered towards the audience that drives the dollars. Anything else may get a passing mention and that’s probably where the Big Ten is going to be headed with ESPN. 

vablue

October 2nd, 2022 at 3:21 PM ^

You missed the point.  I can find content if I am looking for it.  But if you are not looking for the big ten, it will be (is) harder to find.  Fox noon obviously covers the big ten, but only the big ten.  So not watched by non big ten fans. It’s bad for the big ten, and honestly it’s bad for college football too.

M-GO-Beek

October 2nd, 2022 at 9:29 AM ^

Yeah, Fox’s coverage is very BIG-centric, especially when you get into their ancillary  media. Joel Klatt has a good podcast but it almost completely ignores that the SEC has good teams in it.

I think this is what was expected, especially with the new TV deal. On the one hand since BIG/SEC fans now only have an individual primary network, those networks have to cater to that market, but also grow within that market, which creates a vicious cycle excluding the other conference.

MaineGoBlue

October 2nd, 2022 at 10:06 AM ^

I came here to post the same thing.  Klatt is the best in the business, and I like his shows even more because he doesn’t acknowledge the SEC, much like ESPN doesn’t acknowledge the B1G.  
 

There’s a growing divide, it’s like fox/CBS for NFL, fox pumps the NFC, CBS pumps the AFC.  It’s no different, just start watching Fox. Big noon kickoff isn’t bad if you can get over Urban being on there.  CBSSN Inside College Football is a good show too, it’s only aired twice a week though (I think), the midweek one is 2 hours. 

M-Dog

October 2nd, 2022 at 12:40 PM ^

Fox Big Noon has become the de-facto Michigan Football Network. 

We are going to be on it like five straight times.  That's crazy. 

It's great that we move the dial for them, but it forces all of our games to be on at noon.  It would be great to get some 3:30 games, and a night game for Penn State.

UMinSF

October 2nd, 2022 at 2:40 PM ^

Urban Meyer - I CANNOT watch that pregame show and see his smarmy, self-entitled mug. Yes, he knows football - I don't care. I absolutely hate that guy.

Until he jumps ship for his next gig, that show is a no-fly zone for me.

It's so delicious seeing Doug Pederson immediately turn Urban's train wreck Jags into a viable NFL team.

 

Durham Blue

October 2nd, 2022 at 4:54 PM ^

Maybe I just have a familiarity bias, but I like the College Gameday show better than Big Noon, no offense to the almighty Charles Woodson.  Urban Meyer sours it for me, a lot.  Rece Davis, Desmond, the new guy (don't know his name but he seems to know his stuff), Pollack (meh, he could exit stage left whatever), the Bear and Herbstreit.  Herbie gets a lot of hate around these parts, and he is not as good as Klatt on in-game color analysis, but I generally like his performances on Gameday.

I am sure Big Noon will grow on me over time.

bamf_16

October 2nd, 2022 at 7:32 AM ^

Look what ESPN did with hockey after they stopped televising it.

 

Not unexpected, but probably not that huge of a deal, especially with the expanding playoff.