There is an interesting article on WSJ about how college football powers are studying MLS to learn how to combat declining ticket sales and poor attendance by students:
In May, a group from Florida's athletic department became one of hundreds of sports teams to visit Sporting Kansas City, the reigning MLS champion, and Sporting Innovations, the team's spinoff consulting firm focused on fan engagement and technology.
The trip wasn't as unorthodox as it sounds. As colleges seek out ways to enhance their stadiums and entice a generation of absentee fans, they are looking at MLS teams as models, even though the average MLS crowd is about a quarter of the 75,674 that the SEC averaged last season, the top figure in college football.
It seems that SEC has the problem that we are having. The solution?
Sporting KC is trending in the opposite direction. The team formerly known as the Wizards averaged 10,287 fans a game in 2010. Then it rebranded, moved from a minor-league baseball stadium to soccer-specific Sporting Park and saw attendance climb to 17,810 a game. That number has increased this year to a franchise-record 19,709 per MLS game.
So more rebranding is comming to the Big House.