Since when was this new?
Stop telling me what to do and say dad!!!!!............errrr...............Dave Brandon.
I'll pass... If anything, let's get another song chant started (Something other than Seven Nation Army but just as good a song)
Would love for them to find a way to get the chorus of the new Eminem song "Berzerk" in there. Heard the "clean" version and I still don't think it would go over in Brandon-Land but it is a great and very stadium-friendly song absent the curses.
You do realize that lots of families like to attend the football games as well. Not only would it not go over, it would in fact most likely go under.
I could see both working
I like "Radioactive" the song on the best 2013 hype video IMO. The drum/bass over the PA could queue the chorus as a crowd chant:
"I'm waking up, I feel it in my bones
Enough to make my systems blow
Welcome to the new age, to the new age
Welcome to the new age, to the new age
Whoa, oh, oh, oh, oh, whoa, oh, oh, oh, I'm radioactive, radioactive"
It could be shortened, but I think that would sound pretty cool if 109,000 people could learn the words.
Anyone know which stadium crowd started that White Stripes chant? Everyone's doing it now.
Penn State maybe
It was a Belgian soccer team, whose fans brought it to Italy where it caught on, and then it spread to the U.S.
Needs some Freekbass.
This leads directly to a large fluffy yellow squirrel-man dancing on the field with the cheerleaders. Jay-sus H Cristo the whole fucking world is an endless spinning hype gyro, can we not just have a dignified traditional kick-ass football game in our awe-inspiring stadium? We already love it with all of our hearts. Stop fucking with it.
This didn't look that bad for the 1980s.
was that Bill Martin in the video? and Steve Fisher?
That's Steve and Angie Fisher on the golf cart, and then AD Jack Weidenbach very firmly getting his point across to the Willy handler.
Know the guys from the dorm my freshman year that tried to get that going........so glad it did not. Nice enough guys, but just not at all down with any type of mascot. This corporate-like sizzle video for the 'new' chant makes me think this is once again possible, along with freeeeee teeeeee-shiiiiiiiiiiiirt and hot dog guns.....the type of things that prevent me from ever attending professional sporting events unless there is a gun pointed to my head.
The actual Wolverine suit itself may not be that that offensive, but the hair on #4 certainly is.....a cross between Flock of Seagulls & Good Fellas....really do not miss the 80's even a little bit.
You can't "start new traditions". That's an oxymoron.
Irregardless, there's a plethora of good chants. We're changing the paradigm on the whole football experience.
Irregardlessly, I could care less.
Marty: Let's...uh talk a little bit about the history of the group. I understand Nigel you and David originally started the band wuh...back in...when was it...back in 1964?
[ ... ]
David: So we became The Originals.
David: And we had to change our name actually....
Nigel: Well there was, there was another group in the east end called The Originals and we had to rename ourselves.
David: The New Originals.
Nigel: The New Originals and then, uh, they became....
David: The Regulars, they changed their name back to The Regulars and we thought well, we could go back to The Originals but what's the point?
Nigel: We became The Thamesmen at that point.
Its like, how much more black could it be? and the answer is none. None more black
...if it were mixed correctly. You don't do chants in doubly.
.....too much f**king perspective
"New" cheer = stupid = Brandon's idea. However, Gardner has a career on TV if he wants it. That guy is great on camera.
Devin Gardner will be an anchor on a weekly NFL show in 20 years time. Guaranteed.
I'd rather they play this during TV timeouts to the crowd rather than "Sweet Caroline". At least they're trying.
Please. I never want to hear that or born and raised in the fictional south Detroit.
You have a problem with Windsorites? Eh?
How is this new? Doesn't one side of the stadium say "Let's", another say "Go" and the rest say "Blue" already?
Isn't there a Michigan Marching Band song called "Let's Go Blue" that they play on occasion and we all yell (softly from our seated position) "Let's Go Blue"? (Parenthetically, we don't seem to do this as much as we used to.)
So now what? Radom players will appear on the score boards saying "Let's Go" and we yell "BLUE!" ??? (Maybe they'll do this exactly when Temptation finishes to attempt to side track "You Suck". / I am surprised the student section hasn't figured out how to wait for the two added notes and then yell by now.)
Anyway - whatever - nice job by Devin though.
the cheerleaders hld up the signs. I think this "new" chant is the whole stadium shouting together "at" Gardner.
has some great Charisma though. He seemed pretty comfortable in front of the camera. That script was pretty forced and cliche but I think he did a pretty good job. I hope he shows his personality this year during interviews.
That aside, stupid idea from the AD and I agree with the comments above about that. DG is the man though.
So which team of consultants got paid to add "Let's" onto the cheerleader's placards?
They are real men of genius.
this one smacks of some marketing team sitting around a conference table and the top dude says: "hey, I have an idea ..." Everyone else nods up and down and exclaims how it is the best idea ever. Then the top dude says "let's do focus group research to test it".
So they bring in the market research consultants, and they do several focus groups across Michigan, LA, Chicago, NY, and DC - maybe Tokyo, London, Paris, and Berlin as well.
Of course, any market research firm worth it's salt knows the top dude pays the bills and chooses repeat vendors, so somehow, even if the true Michigan fan in every city says "huh? I'm confused", the idea being tested is concluded the BEST IDEA EVAR.
Granted, this is not so bad - more funny for lack of originality. But this is how things like Edsal (or products with passive names like "Vista") come to be.
Detroit City FC supporters had a great chant at their playoff game vs a team from Cleveland.
F* Ohio, F* Ohio...it was loud, it was glorious.
"Let's Go™!!! "
Let's Go™!!! PRESENTED BY ARBY'S
Blue™!!! BROUGHT TO YOU BY ADIDAS
Why must you give them these ideas?
Weird, because I think he's made an overwhelmingly positive impact at Michigan so far -- even if there are a couple minor "gaffes" (bumblebee uniformz, this potentially).
If they didn't say "new tradition" this wouldn't bother me at all. Just play it on the board and don't make a big deal about it.
I think the giant noodle in the concourse renders your argument invalid.
How does this tie into marketing?
These will be video clips played on the videoboard of players saying LETS GO and the crowd will yell BLUE.
Kind of lame and pro sportsy to me.
It's a pure marketing move. Marketing and advertising aren't synonymous. He's trying to reinforce the brand with fewer slogans. Let's Go Blue is evidently the one they've chosen. Look for elimination of Go Blue in correspondence.
That won't happen because they would have to change the M Club banner.
as much as car lot sales skills complete with loud obnoxious ads, stupid theme music on the muzak and the phone system, the shiny red white and blue penant flags between light poles, balloons and misleading big price tags on the cars in the lot and sharks hanging around outside the door.
I actually quit calling on one of my top 20 accounts when their lead started sending me In The Big House youtube links (Pop Evil right?), with simple headers like "stoked" and "isn't this awesome?" . One e-mail said "did you here them play this in the big house Saturday? "
Here. Pop Evil.
Yes, I still take their orders, because I'm a professional whore.
Professional whore? Do you work for Brandon?
Is devin gonna be miced up down on the field so he can do this with us every time?
The last time the Athletic Department tried to create a new cheer, they were trying to replace "You Suck." Didn't work then, strangely enough.
I don't get the hate. A lot of fans say that anyways.
Probably because there's already an organic call/reply cheer..."Go"..."Blue"
Why would you bother trying to add the "Let's?" It just makes no sense when you could simply emphasize the existing cheer.
This is literally the dumbest thing I've ever seen in my life.
The noodle is the exact reason people shouldn't say things like this. I'm blaming you for the noodles existence as the universe calling your bluff.
These can be easily modified to fit the team we're playing:
devin, maybe in the tunnel prior to running out or the team and they yell "let's go", crowd yells blue, until it loud enough then they run out I would love that.
This would be sick
Now for an example of a good Michigan cheer
Yep. Good cheers are organic and spontaneous. Or stolen from Cornell. They don't come from video boards or sports marketing gurus.
But Hunter Lochman doesn't come from a universe where organic things happen. Neither does Dave Brandon. Change happens because they thought of something we need, even if we really don't need it. We're stuck with this shit.
Complain and cry
I bet you all feel pretty silly wasting all this complaining on this minor thing now that the noodle had been revealed.
BEFORE: Lets!!!! ...... Go!!!! ...... Blue!!!!
NOW: Let's Go!!! ........... Blue!!!!
Now THAT is a creative new chant.
You laugh. Check out the new guidelines for Alumni Cheerleaders at Homecoming.
Yes, you read that right. They have a point system now because Athletics only lets them have 40 people on the field.
"Blue" not new
but Dave Brandon has truly one-upped me here.
This is completely and wholly unnecessary. This isn't a Tuesday night in Tampa. Get the band playing and people will get into it.
Your delusional. Our fan base, in general, needs help getting loud. Absolutely nothing wrong with this being played during a game
Please don't let them play this on the scoreboard during games, I find it ridiculous !!
bricker bracker firecacker sis boom bah, Dave Brandon, Dave Brandon rah rah rah!
lol after forcefully reading that
That's a funny post what did you do to go to Boliva?
Clearly, the players are so focused during the games that they have no idea what's going on in the crowd. No? Okay, I tried.
It's our star player trying to get the crowd involved. You know, the crowd that is so quiet that there's a thread here bitching about "blue hairs" every month? It's not an advertisement, it's not Pop Evil. There's a lot of worse things that other programs put on their screens. Is it corny? Yeah, but is it such a crime to put our charismatic star on the screen to try to pump up the crowd?
and the cheering will take care of itself.
Devin seems like a good guy with a head on his shoulders. Why drag him into this embarrassing shit?
Bricker bracker firecracker.
...so that's how to create the future. I get it now. Thanks, Dave!