I know that this was a topic 2 weeks ago https://mgoblog.com/mgoboard/big-ten-championship-ticket-prices
but this angle was not explored. Shoowin is linked on the B1G site to get tickets along with Ticketmaster. Shoowin says, " ShooWin Reservations are not tickets. ShooWin Reservations are team and game specific reservations for the guaranteed right and obligation to purchase a ticket if the team you have chosen qualifies to play in the game. ShooWin Reservations are non-refundable. "
Each team has different prices to reserve. I just searched for the best seats which are club level lower. Here is what I found. Michigan $350 OSU $300 Northwestern $35 Iowa $19. Through the chat I confirmed that this is just the reservation fee. Then you pay the face value of the ticket ($190) if your team makes it. If you reserve for Michigan then the ticket will ultimately cost you $540 plus I imagine some "convenience fees". If Michigan does not make it you lose $190 per ticket.
Now why would anyone reserve under Michigan or OSU when they could reserve under the most likely West representative Northwestern or outside chance Iowa? You can reserve for more than one team. So a $54 (both Northwestern and Iowa) hedge gets you the guarantee of a ticket.
Has anyone "reserved" a ticket this way? Some previous posters have said this game does not sell out and others have said that it does and tickets are hard to get days before. I have not looked at hotel reservations to book something that is refundable yet. What am I missing in the Shoowin equation?