OT: Bowl mascot nightmare fuel

Submitted by othernel on December 30th, 2022 at 2:19 PM

For some reason, this season it appears almost all the corporate bowl sponsors have their own mascots, which are all terrifying (see the Cheez-It King), but this must take the cake. In the Duke's Mayo Bowl, they have a mascot of a giant tub of mayo, and had it in the booth while the announcers took turns dunking food in mayo and eating it on air.

Clearly, their expression says it all.

cGOBLUEm

December 30th, 2022 at 2:29 PM ^

I enjoy mayo, particularly is on a sandwich or burger. However, I'm not sure about dunking. Also, these corporate sponsors are hilarious. The Cheez-It Bowl? really? Duke's Mayo Bowl? Ugh....

SF Wolverine

December 30th, 2022 at 2:32 PM ^

Can it be possible that one sells enough marginally additional mayo to justify the cost of sponsoring a bowl?  Or even Cheese-its.  I guess I don’t understand marketing/branding, but if your margin on a big jar of mayo is fifty cents (?), you have to sell a ton of it to make your nut.  

S.G. Rice

December 30th, 2022 at 2:37 PM ^

Not gonna lie, I enjoy the heck out of the fact that the Duke's Mayo Bowl and Cheezit Bowl are weird, crazy and silly.  If you don't have the grand tradition of the Rose Bowl, go on, carve out some space and an identity of your own.

WindyCityBlue

December 30th, 2022 at 2:46 PM ^

Fun fact: mayo that is not homemade does not spoil.  Whether its Dukes, Hellman's, Heinz, etc. they will not spoil.  You can store it at room temp if you want...even after opening the jar.

drjaws

December 30th, 2022 at 3:37 PM ^

I spent a bunch of time in Belgium and they do it there too. In fact, french fries are the part of the "national food" of Belgium, moules frites (or mussels and fries in english) and they have fritteries on most street corners where you can walk up and get some french fries with mayo to go. 

it's delicious