NIL Update: Schools Announcing NIL Programs, Including Nebraska, Tex A&M
As the age of NIL progresses towards us, an arms race has broken out as some schools seek to embrace the change faster than others, looking to capitalize on the coming trend in hope of luring top prospects to campus. Several schools today announced new programs for their student athletes.
Nebraska's dubiously named "NILbraska" aims to "educate student-athletes on branding, marketing and financial literacy, among other aspects ..." The full press release can be read here. Texas A&M also announced their NIL program today, which is named "AMPLIFY." In their press release, they state the program is "designed to equip Aggie student-athletes with tools and training to maximize their brand and platform." Also today, Tennessee announced "comprehensive NIL resources" for their student athletes.
Several notable schools have already announced initiatives to capitalize on the coming NIL era, including Alabama, Florida State, and Virginia Tech. Michigan, notably, has not announced any such program but has hired a new staff member to handle branding.
On July 1st, legislations in seven states come into effect which allow student athletes to profit from their name, image, and likeness. (Michigan's NIL law won't take effect until December 31st, 2022.) The NCAA has been widely criticized for failing to prepare for this coming new reality. No action is coming soon from congress either, as it seems no legislation will be passed before July 1st. Grab your popcorn folks, it's gonna be a hectic summer!
The NCAA was not prepared. It's not very difficult. Hey, young men and women if you wish to endorse anything for payment you can. Pretty simple solution, there really is no need to overthink it.
While I agree that getting prepared would be easy, I have found that most people struggle with accepting that they have lost the fight. This struggle is the cause for the delay. Egos were damaged and those take time to fix. Do I agree with them slow walking it? Nah. Do I understand that they feel defeated and are going to wait until they are forced? Yup.
I know the NCAA is inept and corrupt, but it's really amazing how they've just done literally nothing here. They don't want to work with schools or government to help set policy on what is going to result in major changes. I at least thought once things were going through for sure they'd eventually say OK ok we need face reality and deal with this. To Emmert, "What would you it is... you do around here?"
Emmert is trying to figure how to charge commission.
He’s done exactly what the schools that employ him have asked him to do. He’s the public face that takes all the heat. They just gave him an extension because he does it so well. I know it’s easy to hate him, it’s literally his job, but all of the hate should be pointed at the member institutions.
We’ve got to come up with a name for UM’s NIL program. How about Wolverbucks... No, can’t have anything with “bucks” in it... Maybe Michi-loochie. Yes, I used the urban thesaurus.
I don't know. But if Wisconsin doesn't incorporate Cheddar in their name, I'll be seriously disappointed.
Edit: how about MGoBag
Ha, the unforeseen consequences that everyone feared have arrived... in the form of bad word play by ath. depts.
Schembucklers?
I'd say Harbucks, but he'll be long gone by 12/31/22.
What if his salary is cut in half again. Will the fans rejoice twice as much this time?
Oosterbills
Desmond Dollars
Grbac Guap
Cheddar Woodsons
Brady Bones
Harmon’s Hamiltons
Ali Haji-Sheikhs
Congratulations, NIL supporters, for hastening the death of true college sports.
Enjoy your NFL-lite.
What do you foresee happening that's going to be so terrible for college sports? I'm honestly curious and not trying to be an ass.
Newsflash - it was destroyed when we went to the BCS format, and probably before that - probably the advent of cable tv.
And before that, the advent of greed.
What's been good about this product during the last 10-12 (and even longer depending in your outlook) years?! And just a heads up, Johnny Manziel was likely making a comfortable middle-class living off of his name and image 7, 8, 9 whatever years ago. Was it better when we don't talk about it and the "scandalous" stuff stays in the rumors passed throughout the country?
College sports ended when TV contracts exploded. If you think that the student athletes don’t deserve a piece of the pie as the NCAA added more games to maximize your dollars you’re just wishing for a time when things were different.
Even the guy who created the current NCAA format realized it was a mistake to keep the players from getting a piece of the pie. The TV contracts were a big reason why since they really created the high-dollar enterprise that is modern college sports. I'm not sure how or why so many people still carry the banner for keeping the NCAA in its current format when Walter Byers realized it was a mistake to continue this format while writing his book that was published in 1995. Yet here we are with people still banging that drum and the NCAA still dragging its feet 26 years later.
EVERYONE PANIC!!!
A kid is now allowed to run a football camp over the summer - college football is dead as we know it!
Lol Nilbraska. Man it's going to be fun whenever they get shut out.
And on Scott Frost Day, no less.
That's when you get free cream cheese on the bagel.
Every school worth its salt is gonna sell their recruits on NIL support. Michigan will do the same, but we have the brand in place and an untapped money cannon. We’ll compete and win.
When all is said and done, I think the NIL’s impact on the landscape of college athletics will be minuscule
An Ohio bill came out like a week ago and a day or two later, OSU came out with their own branding program. You guys definitely have people and a plan in place for whenever this get the OK and it’s gonna be great for you guys.
Whitmer signed the bill last year.
The NCAA has always been reactive and conservative when it comes to loosening their grip on student athletes but usually they had help from the states and schools holding onto the status quo. But NIL broke that spell and you can tell the NCAA has no idea what to do and is going to be caught playing catch up for years, if they ever even do finally get a handle on it.
UM needs to act now, regardless of when their law takes action because the NCAA won't stop them and if they don't they will fall behind the curve.
I read that Alabama, Florida and a few other states laws go into effect this summer. I assume the 2023 date for Michigan’s law is “by the books” and other states, especially Alabama, are of the mind that the risk of anything bad happening by starting early is zero, at least for them.
NILbraska? That's real bad.
The NCAA screwed themselves by dragging their feet so much. Now every state and university is doing their own thing and the NCAA won't be able to stop it. Honestly, this might be such a misstep by them that it ultimately leads to a major restructuring of the NCAA in some way. There's obviously still value in a national organization for college sports, but Emmert might be leading the current version of the NCAA to its death