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Tressel Billboard: Not Our Fault

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By Brian — May 10th, 2011 at 11:23 AM — 82 comments
Filed under:
  • billboards
  • i find certain things very important indeed
  • lolsparty
  • tatgate

Remember this?

 Liar-Liar-Vest-On-Fire

Everyone assumed that because it showed up on I-94 somewhat near Ann Arbor (it's close to the airport) that Michigan fans were responsible for it. But if you know anything about Paul Reiser-penned billboards in Michigan you know that Michigan State fans love 'em. Example one:

At this point we cannot act like we have been there because we haven't.

Example two:

msu-wisconsin

It's almost as if there's some billboard company with spare inventory run by Spartan Paul Reiser. Reader Section 1 finds SPR:

The idea actually came from a Michigan State alum, who also happens to be the local sales manager for CBS Outdoor advertising.

About 10-12 of the boards are expected to be put up around the state, most with sponsor names on them.

Two are already in place -- on northbound I-75, north of I-94, and another in Grand Rapids. There's also one coming to the Lansing area, and the rest will be located in metro-Detroit.

"I have several State alumni and State fans that work for me," said Tom Carroll, vice president of the Michigan Region for CBS Outdoor. "The billboard is our response to Michigan State getting snubbed."

Section 1 went so far as to call up Bob Brown, another Michigan State guy who used the close-your-eyes-and-don't-think-of-Iowa billboard to express "frustration," and ask him who was behind the billboards. They refused to answer, saying only that the buyer was anonymous. Why they'd be so reticent now when they'd embraced their role as the state's key purveyor of stupid sports-themed billboards is unknown. It's probably not the sudden onset of shame. 

Unfortunately for Spartan Paul Reiser, his kid sold him out. An emailer relates:

I put a pic of the billboard up on my Facebook page, and got a response from a [high school] classmate who is a Facebook friend of mine – Brad Carroll.  He said his dad had created the billboard, and had shown him a mock up a couple weeks earlier.  At the time I thought nothing of it, other than that his dad was a Michigan fan.

In the aftermath of the Section 1 post the emailer deduces that Brad is Tom Carroll's son. The googles confirm by turning up a CBS Outdoor Detroit Facebook page that only people with the last name Carroll have bothered to like things on, one of whom is a Brad who matches the biographical information elided above. QED.

As per usual, Michigan State fans are responsible for the stupid billboards. Stay your wakizashi and carefully tell the guy with the katana to go get some ice cream: your honor is restored.

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May 10th, 2011 at 11:31 AM | Congrats to... (Score:5 Normal)
MGoShoe
MGoShoe's picture
Joined: 04/23/2009
MGoPoints: 19230

...Section 1 for sussing this out. I'm so relieved now.

LSA '89 - MBB Natl Champions, Big 10/Rose Bowl Champions | @MGoShoe

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May 10th, 2011 at 11:33 AM | So some MSU fan basically... (Score:2)
markusr2007
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Joined: 10/21/2008
MGoPoints: 3419

wait...what? Aw, come on man.

 

 

 

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May 10th, 2011 at 11:33 AM | Fantastic News!  What else (Score:1)
Dix
Joined: 07/10/2008
MGoPoints: 261

Fantastic News!  What else can go right?

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May 10th, 2011 at 11:34 AM | Tell Rittenberg (Score:3 Normal)
BlueMars24
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Joined: 03/28/2011
MGoPoints: 146

Someone should tell Rittenberg to change his first line!!

http://sports.espn.go.com/ncf/news/story?id=6499991

Those who stay will be champions

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May 10th, 2011 at 12:45 PM | Don't forget Jim Rome, who (Score:2 Normal)
M Fanfare
Joined: 08/17/2008
MGoPoints: 1555

Don't forget Jim Rome, who ripped Michigan fans on ESPN last week for the billboard. I'm sure he'll humbly submit his apologies in light of what we know now.

/s

Hail to the college whose colors we wear,

Hurrah for the Yellow and Blue!

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May 10th, 2011 at 12:52 PM | Let's be honest: anyone who (Score:5 Normal)
jmblue
Joined: 11/07/2008
MGoPoints: 28961

Let's be honest: anyone who listens to Jim Rome probably deserves to be mocked.

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May 10th, 2011 at 11:36 AM | MSU fans have the biggest (Score:3 Normal)
yoopergoblue
yoopergoblue's picture
Joined: 02/11/2010
MGoPoints: 1976

MSU fans have the biggest "little man" complex I have ever seen.  I can't wait to see the response to this over on the RCMB.

"They will meet a dastardly fate here for that! There isn't a Michigan Man who wouldn't like go out and scalp those Buckeyes right now."

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May 10th, 2011 at 11:37 AM | Epic sleuthing... (Score:4 Normal)
4godkingandwolv...
4godkingandwolverines's picture
Joined: 08/06/2008
MGoPoints: 3489

...

Do Something. If it works, do more of it. If it doesn't, do something else.

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May 10th, 2011 at 11:39 AM | Commence the Section 1 (Score:5 Normal)
Callahan
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Joined: 06/30/2008
MGoPoints: 1957

Commence the Section 1 self-congratulatory post ... now.

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May 10th, 2011 at 11:43 AM | *phew* (Score:5 Funny)
Magnus
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Joined: 07/17/2008
MGoPoints: 27438

Saving the world from the Evil Anonymous Billboard Monsters.

Twitter - Recruiting Update: May 13

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May 10th, 2011 at 11:58 AM | and the terrible, awful, (Score:4 Funny)
lunchboxthegoat
lunchboxthegoat's picture
Joined: 10/07/2008
MGoPoints: 1882

and the terrible, awful, biased FREEP. I'm sure they're involved somehow or other. If only Section 1 could post some tangental, spittle covered post about their evils.

 

 

successfully achieved 1 year self-imposed posting ban 4/10/13

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May 10th, 2011 at 2:22 PM | Ah, you disappoint... (Score:0 Normal)
Section 1
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Joined: 06/29/2009
MGoPoints: 14295

If you read the original message-board thread (demoted, from my Diary), you would have seen that I did the extraordinary; I congratulated Mark Snyder as being one of the very few who did not bite on the "Michigan fan" bait.  Snyder called it an anti-Tressel billboard, and left it at that. 

http://mgoblog.com/mgoboard/story-liar-liar-billboards

(See comments.)  No spittle, no Freep-rage.

I should add; I did communicate with Angelique Chengelis about this matter as well.  She was delightful.  Friendly; honest; and after exchanging ideas, tips, quips, and other miscellanea of that nature, Angelique said that she pretty much agreed with my theory.  Although no one had given either one of us a straight, unqualified, non-"anonymous" answer.

No, the primary failure on this one was the blogosphere and the new media.  Although it now seems that everybody from USA Today, to ABC television in Columbus, to NBC in Cleveland, to the Toledo Blade, to The [OSU] Lantern got faked out of their Scarlet and Gray jockstraps, in accusing "Michigan fans."

 

 

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May 10th, 2011 at 11:43 AM | posted from iPhone (Score:2 Normal)
FreddieMercuryHayes
Joined: 12/29/2010
MGoPoints: 4883

God, do they even realize how insecure they make themselves look?

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May 10th, 2011 at 11:48 AM | They Must (Score:5 Normal)
JeepinBen
JeepinBen's picture
Joined: 01/22/2010
MGoPoints: 9529

 or they would have admitted it without the sleuthing

"Over? Did you say, over? Nothing is over until we decide it is!"

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May 10th, 2011 at 12:01 PM | Do you realize (Score:5 Insightful)
FGB
FGB's picture
Joined: 09/24/2009
MGoPoints: 1731

Do you realize how insecure about our own superiority complex we look, to go to the lengths of facebook-stalking to circumstantially prove we didn't come up with an admittedly stupid but relatively meaningless billboard?

I'm not sayin', I'm just sayin'

 

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May 10th, 2011 at 12:12 PM | Thanks for... (Score:5 Normal)
MGoShoe
MGoShoe's picture
Joined: 04/23/2009
MGoPoints: 19230

...not saying/saying that. It didn't need/needed to be said.

LSA '89 - MBB Natl Champions, Big 10/Rose Bowl Champions | @MGoShoe

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May 10th, 2011 at 12:36 PM | Ditto (Score:2 Normal)
jmblue
Joined: 11/07/2008
MGoPoints: 28961

Why, exactly, were we supposed to be outraged about this?  

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May 10th, 2011 at 12:58 PM | Tempest, meet Teapot. (Score:0 Redundant)
BlueDragon
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Joined: 11/14/2010
MGoPoints: 16707

Tempest, meet Teapot.

Abort, Retry, Fail?

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May 10th, 2011 at 3:27 PM | I haven't the... (Score:0 Redundant)
MGoShoe
MGoShoe's picture
Joined: 04/23/2009
MGoPoints: 19230

...foggiest idea.

LSA '89 - MBB Natl Champions, Big 10/Rose Bowl Champions | @MGoShoe

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May 10th, 2011 at 11:48 AM | ESPN cracks me up in their (Score:3 Normal)
2Blue4You
2Blue4You's picture
Joined: 08/28/2008
MGoPoints: 386

ESPN cracks me up in their article based on nothing says that Michigan fans put up a billboard.  It is amazing what gets reported based on a vague assumption.  The comments go on to say that it is great billboard material (no pun intended) for OSU b/c Michigan put this up. It is safe to say that "Michigan" did nothing.  

I think it is funny.  I wouldn't do it if I owned a billboard but it is funny that someone wants to put it out there.  Whatever.

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May 10th, 2011 at 1:15 PM | Hmmm (Score:2)
maizenbluenc
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Joined: 07/21/2009
MGoPoints: 2677

Maybe Brian should forward this to his Eleven Warriors buddies. Then it becomes bulletin board material for motivation building up to that big OSU-MSU game. The one without the Tatfive playing.

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May 10th, 2011 at 11:49 AM | Someone, please... (Score:5 Normal)
Njia
Njia's picture
Joined: 09/15/2009
MGoPoints: 6038

Send Section 1 to Columbus. Those NCAA guys have got nothing on him.

"If life is the road, then Ohio is simply a place to stop for gas." -- Scott Burgess, Detroit News, 9/16/2010
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May 10th, 2011 at 11:49 AM | I'm confused (Score:0 Normal)
ST3
ST3's picture
Joined: 09/11/2010
MGoPoints: 2186

The whole post is about how this is not done by a Michigan fan, but it ends with a quote about the billboard being done by Brad Carroll's dad who is "a Michigan fan." Was that supposed to read "Michigan State fan"?

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May 10th, 2011 at 11:59 AM | My read... (Score:2 Insightful)
Waveman
Waveman's picture
Joined: 11/05/2010
MGoPoints: 343

was that the kid who posted on facebook assumed that his friend Brad's dad, who put up the billboard, was a Michigan fan.  As it turns out, Brad's dad, Tom Carroll, is not a Michigan fan, and has in the past put up the pro-Sparty billboards because he has, "several State alumni and State fans that work for me."

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May 10th, 2011 at 11:50 AM | LOL some guy's facebook (Score:3 Funny)
imafreak1
imafreak1's picture
Joined: 07/02/2008
MGoPoints: 1366

LOL

some guy's facebook friend said his dad...

is the new

my cousin has a friend whose older sister..

Going the extra mile beyond the standard katana reference with the wakizashi drop is pretty sweet.

Give it to Wheatley!

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May 10th, 2011 at 11:50 AM | Are MSU fans in a position to (Score:3 Insightful)
RadioSimon1983
Joined: 11/11/2009
MGoPoints: 550

Are MSU fans in a position to rag on another coach for having a "win at all costs" attitude?  Their team is slowly being filled with felons whose felonies came while they were on the team.  They don't even get punished by the coach after getting out of jail.  I am going to start saving money to place a billboard right in the center of campus that I'll have the score of all of Michigans future wins posted on so they can see it and be pissed off every day.

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May 10th, 2011 at 11:56 AM | Don't look now... (Score:1)
Njia
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Joined: 09/15/2009
MGoPoints: 6038

But among Jim Tressel's biggest fans is a certain guy up in East Lansing. Hmm... Anyone else wonder what ol' Mark learned from The Vest besides X's and O's?

"If life is the road, then Ohio is simply a place to stop for gas." -- Scott Burgess, Detroit News, 9/16/2010
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May 10th, 2011 at 12:29 PM | "among Tressel's biggest fans is a certain guy up in E. Lansing" (Score:5 Normal)
Don
Don's picture
Joined: 06/30/2008
MGoPoints: 19189

"Biggest fan" might even be an understatement.

This is Dantonio speaking about Tressel, on http://spartannation.com/?p=12699

“He is very special to me and our children.  He is special person in our life.  Going all the way back to when I was a grad assistant at Ohio State in 1983-84.  We also had the time we spent to together at Youngstown State and again at Ohio State.... I am from the Jim Tressel school of thought. This position has to be about winning more than football games. I am not naive we will be judged by that, but we have to serve people and this state.  We have to try and make it better.  Whether it is the youth camps before the spring games, summer camps, or whether (we’re) going and seeing coaches or visiting high schools to speak at a national honor society event.  I am in this place and I need to do more with it than just win games.  I have young men who will watch me as a role model.  I need to lead them. I have the Spartan Nation that I represent.  If we are only about winning and nothing else, then we aren’t winners. This position and this responsibility is about a lot more.”

Tressel returns the love:

"Tressel shares the same genuine love for Dantonio.  He told Spartan Nation, “Deano and I grew up together…kind of like growing up with a brother…who has very similar experiences, very similar beliefs, similar mentors, so many things we grew up to learn and believe in and then saw it tested in our own lives to see if those beliefs were upheld.  We have been through a lot together and have learned a lot from one another.”"

...........

Just to recap: Jim Tressel coached at Youngstown State from 1986 through the 2000 season, when he took the OSU job starting with the 2001 season. The Maurice Clarett saga started in 2002, although the recruitment of Clarett started well before that, of course. After Tressel left YSU, they were hit with an NCAA investigation into allegations of that QB Ray Isaac received improper benefits, starting virtually from the time he arrived on campus there in 1988 while Tressel was HC. ESPN has good article on this: http://sports.espn.go.com/ncf/news/story?id=1920867

Everybody is familiar with the stuff that has happened at OSU, starting with Clarett continuing up to the present day with the Tatgate 5 and who knows how much else.

What I wasn't aware of until yesterday was the extent of the relationship between Tressel and that paragon of virtue, Mark Dantonio. I knew that Dantonio was with Tressel at OSU from 2001 through 2003, which includes the Clarett era, but I didn't know that he was on Tressel's staff at YSU from 1986 through the 2000 season, which means Dantonio was there when Isaac was receiving all the largesse from the YSU boosters in Youngstown.

Mark Dantonio is an excellent position to speak authoritatively about how Jim Tressel is such a moral example for his young men. He's also in an excellent position to speak about where some skeletons are buried as well.


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May 10th, 2011 at 12:43 PM | Nice job, Don (Score:2)
Njia
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After reading this, my thought is, "You know how a copy of a copy isn't as good as the original?" With all the problems Mark D has had with his players, I'm thinking he's definitely not the first copy of The Vest. Way too conspicuous.

My second thought is, "What's a good sound track for that interview?"

"If life is the road, then Ohio is simply a place to stop for gas." -- Scott Burgess, Detroit News, 9/16/2010
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May 10th, 2011 at 1:04 PM | Simulacrum (Score:1)
lexgoblue
Joined: 11/05/2009
MGoPoints: 178

I believe the term you are looking for is simulacrum (the copy of a copy). Just had to get my nerdiness in.

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May 10th, 2011 at 1:16 PM | Simulacrum (Score:2)
Njia
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I'm going to type that word into my Droid and see what autocorrect gives me. Something tells me, it'll be "DYAC" material...

"If life is the road, then Ohio is simply a place to stop for gas." -- Scott Burgess, Detroit News, 9/16/2010
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May 10th, 2011 at 1:14 PM | To Add. (Score:2 Normal)
GunnersApe
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Good job as always Don.

Dean'o discipline would also rather have UM lose to OSU than MSU going to a Rose Bowl with a UM victory.

 EDIT: From the ESPN article

Isaac had more. As the NCAA would later learn, Isaac was taking money from a booster from virtually the moment he joined the team in 1988. A few hundred here, a thousand or so there, including $3,800 during the 1991 championship season. In all, Isaac got about $10,000, plus the use of various cars, during his career. Ray "The Colonel" Isaac was Tressel's original Maurice Clarett, a Youngstown kid with quick feet and open palms who would lift his team, and coach, to new heights.

History repeating itself.

Fuck it, Dude, let's go bowling.

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May 10th, 2011 at 1:30 PM | History repeating itself (Score:4 Normal)
Don
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What I find both hilarious is how Tressel and Dantonio beat their chests openly about their professional values and ethics as coaches. They're both hypocrites, little different from preachers who are banging whores and doing meth just hours after they've implored their parishoners to lead the straight and narrow path (see Jimmy Swaggart and Ted Haggard, among others).


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May 10th, 2011 at 1:46 PM | 11W (Score:1)
GunnersApe
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They just went back to stage one of the seven steps of grief. Kind of funny that you dug out the old ESPN article now.

http://www.elevenwarriors.com/2011/05/buckeye-motors

Fuck it, Dude, let's go bowling.

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May 10th, 2011 at 11:50 AM | SO cheesy. (Score:1)
matty blue
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so NOT surprising.

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May 10th, 2011 at 11:53 AM | The thought of sky writing (Score:2)
bluebyyou
Joined: 09/07/2009
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The thought of sky writing planes flying over East Lansing on game day with "little brother" being painted for tens of thousands to see seems like fun.  Anyone have a friend or relative who is a sky writer?

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May 10th, 2011 at 12:01 PM | I don't but I recommen (Score:2 Normal)
83tilinfinity
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I don't but I recommend whatever company was used at the US Open last year. Five planes fly in formation and let out short bursts of smoke/vapor/whatever. It was pretty awesome:

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May 10th, 2011 at 11:54 AM | I still say (Score:2 Insightful)
M-Wolverine
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Who cares?

"I love him, he's a great coach, he's a great mentor, he's a great friend. He's every single thing you want a college coach to be, and he does it flawlessly." -David Molk

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May 10th, 2011 at 12:05 PM | We do (Score:1 Overrated)
ST3
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Our fearless leader made this a front page post, so I assume he cares, or believes that his readers care. Everyone who has posted so far cares enough to post, so maybe a better question would have been, "Why should I/we care?" And the answer is simple. It's because we are Michigan Men, and as such, we do not stoop to tweaking our rivals using banal billboard advertisements. This billboard affair is a spartan way of behaving. We have much too much class to be tarred with their antics.

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May 10th, 2011 at 12:22 PM | Sounds very Sparty (Score:-1 Normal)
M-Wolverine
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To define yourself by what others think of you. I don't think that if even one Michigan fan "Stooped" to it, it wouldn't really be a reflection on me. This is at best a UV section, or maybe a link mention at the end. There's so much more going on with Michigan Athletics that gets ignored, that I don't think the Front Page's best time is spent on this. Brian does, and Section 1 does, and apparently you do. But if you look at most of the rest of the posts on here about it, there's a lot of "meh".

Like the guy beautifully said above, you're not really all that secure in your superiority if you think this shakes it that much.

"I love him, he's a great coach, he's a great mentor, he's a great friend. He's every single thing you want a college coach to be, and he does it flawlessly." -David Molk

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May 10th, 2011 at 12:26 PM | I don't define myself by what others think of me, (Score:1 Normal)
ST3
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However, a person or institution's reputation IS important. It's not the most important thing, but to think otherwise is foolish.

Trust me, I grew up in East Lansing. I know the difference between spartans and Wolverines.

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May 10th, 2011 at 1:12 PM | Still waiting for you (Score:2 Normal)
lbpeley
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Joined: 01/29/2009
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to start your own blog. That way you can post whatever you want whenever you want. It will still be just as annoying when you tell others what to think, and tell even others what you think some others think, but hey it'll be yours and yours alone.

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May 10th, 2011 at 2:19 PM | If you're reading posts (Score:0 Flamebait)
M-Wolverine
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And not interested in what others think, I'm not sure you're up on the concept. But I'm sure it'd be interesting if we all agreed. Thanks for reading.

"I love him, he's a great coach, he's a great mentor, he's a great friend. He's every single thing you want a college coach to be, and he does it flawlessly." -David Molk

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May 10th, 2011 at 2:53 PM | I just find you to be quite (Score:1 Flamebait)
lbpeley
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pretentious. Telling Brian where you think he should put his content. Really? Do you really hold yourself in that high regard?

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May 11th, 2011 at 6:48 PM | If he didn't want reaction or discussion (Score:1)
M-Wolverine
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He wouldn't have comments or a Board.

"I love him, he's a great coach, he's a great mentor, he's a great friend. He's every single thing you want a college coach to be, and he does it flawlessly." -David Molk

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May 11th, 2011 at 7:17 PM | No! no more people should (Score:2 Funny)
Seth
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Joined: 10/14/2008
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No! no more people should start their own blogs. Anyone and their mother who ever used to post diaries on here now have their own blogs. I can't read any more friggin' blogs. We need blog consolidation. Blog empire!

Blog. Empire.

(Blogger alias: "Misopogon") This team is under construction. We thank you for your patience.

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May 10th, 2011 at 2:35 PM | You're just pissed because (Score:3 Normal)
El Jeffe
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Joined: 07/07/2008
MGoPoints: 6710

You're just pissed because Section1 was both correct and not hysterical and you thought he was both. You and Chitown.

BTW, I don't have a dog in this fight. But all the vitriol sent Section1's way about how it was trivial and meaningless and not worth his time, etc. (as if more than about 10% of what on this blog is nontrivial and meaningful and worth our time) turns out to have been pretty uncalled for.

He's made his bed a few times, but on this he was right, and I personally found it kind of interesting.

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May 10th, 2011 at 3:07 PM | He may have been correct, but (Score:4 Insightful)
chitownblue2
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Joined: 06/03/2009
MGoPoints: 7060

I quibble with this characterization.

He claimed to have "found information" when, what he found, was the lack of information - a "no comment", in essence. His theory may have been proven correct, but that's not an indication that it was more than a wild-ass-guess. If we're doling out congrats for that, then...congrats, Section 1.

He was correct, I suppose, but I would disagree with the part about him not being "hysterical".

wolverineliberationarmy.com/blog

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May 10th, 2011 at 3:40 PM | No, sir. (Score:0 Normal)
Section 1
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Joined: 06/29/2009
MGoPoints: 14295

You don't read very well.

Originally, I reported new information.  I had interviewed the "usual suspect," Bob Brown, who was the self-confessed perpetrator of the 34-24 billboard.  Bob's boss is Tom Carroll.  I asked Bob if he or anyone in the CBS Outdoor office had reported if the billboard was attributable to "Michigan fans."  When he stuck on the claim of anonymity, I asked him if he had indicated to anyone in the media that it was a "Michigan fan" who was behind the billboard.  Bob (honestly) told me that he had not given that information to anyone in the media/  Bob was of course telling the truth.

And so as of my original post, we first knew that the "Michigan fan" attribution of the sign was untrue.  I still think that was, and is, news.  It is minor news, as to who concocted the sign.  It is much bigger meta-news, that everyone got the story wrong.

What I had hoped to do, was to scare off anybody from spreading that untrue story.  It didn't work very well.  It seems to have been irresistable, to about a hundred different websites and media outlets, to run with the Michigan-against-Ohio State-story.

Now, having run with that story (and with Angelique Chengelis and I both looking on with considrable amusement), all of those media outlets are now on the wrong end of a "man bites dog" story.  The headline I hope we start seeing is "OOPS!  CORRECTION -- SPARTAN ALUM, NOT 'MICHIGAN FANS,' RESPONSIBLE FOR CHEESY BILLBOARD"

 

 

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May 10th, 2011 at 3:48 PM | This is why I want to put up (Score:5 Funny)
OMG Shirtless
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Joined: 08/16/2009
MGoPoints: 1486

This is why I want to put up a billboard

I put up a tough front, but deep down I just want to be held.

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