I don't think the "Circle of Trust" is a big deal. IMO these are the top two "deals":
1. The story confirmed multiple sources of shady dealings with players. Who cares if some players were treated better, but the fake injuries and limited punishment for players (again, who cares if some were treated better) are concerning.
2. A story this small got a heck of a lot of clicks. This means that there will be more and more reporters interviewing past Gators and continue to bring Urban's perceived character down. This hurts recruiting. Not much, however, since I think many of the recruits Urban gets are star-gazed at his rings.