Hunter Lochmann OUT
December 17th, 2014 at 10:03 AM ^
from a Herman Miller fan to a Steelcase customer".
http://www.mlive.com/business/west-michigan/index.ssf/2014/01/5_things_…
Brandon, meanwhile, focused upon maximizing the sales of an ordinary product at Dominos. (But Brandon did try to charge extraordinary prices at Michigan.)
December 17th, 2014 at 10:31 AM ^
Dominos is poo. The fact that Brandon could get people to pay for it shows how good a marketer he is. You bring in a poo marketer you are likely to market poo as well.
December 17th, 2014 at 9:34 AM ^
"You don't know the POWER of the Michigan fan base!"
- Darth Vader
December 17th, 2014 at 9:34 AM ^
December 17th, 2014 at 9:35 AM ^
and the "If it ain't broke, break it!" mentality.
The jury's out on Hackett overall, but this is a big plus in his column for me.
December 17th, 2014 at 9:40 AM ^
If this is a serious question, he was the Chief Marketing Officer. Was hired from the Knicks I believe by Brandon, and is one of the driving forces of the 'RAWK MUSIC' type branding and marketing UM had seen under Brandon. Glad to see him go.
It's funny because I thought the athletic department needed a lot of change after torpedoing RichRod, but man, I didn't see the drastic changes under Brandon coming. Hopefully it finds itself a nice middle ground of embracing the changing culture of college atheltics and the fanbase while also integrating its own traditions and history into it. Tough job, I know, but they get paid a lot of money to make it work.
December 17th, 2014 at 9:57 AM ^
December 17th, 2014 at 9:43 AM ^
Mike Jones!
December 17th, 2014 at 9:36 AM ^
With his mentality, there was no choice but for him to go.
Massive culture change happening...I love it.
December 17th, 2014 at 9:36 AM ^
IIRC, Lochmann was college athletics' first true Chief Marketing Officer. Have any been hired since? Or was this a Brandon-only idea?
December 17th, 2014 at 9:37 AM ^
The de-Brandoning continues. Good stuff. Good luck persuing other opportunities elsewhere Mr. Lochmann. May I never see your style of marketing again at UM.
December 17th, 2014 at 10:07 AM ^
Nice term.
Don Canham, a pioneer of college sports marketing, understood that Bo's success was a prerequisite of his own marketing success.
It's the Football, Stupid!
December 17th, 2014 at 10:20 AM ^
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December 17th, 2014 at 9:37 AM ^
December 17th, 2014 at 9:41 AM ^
December 17th, 2014 at 9:38 AM ^
Who is Hunter Lochmann? and why is this a good thing? seriously wondering?
December 17th, 2014 at 9:40 AM ^
He was hired by Brandon in 2010 as Chief Marketing Officer. It's another step in changing the corporate culture started by Brandon.
December 17th, 2014 at 9:42 AM ^
thanks mgobluth
December 17th, 2014 at 9:58 AM ^
December 17th, 2014 at 10:14 AM ^
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December 17th, 2014 at 9:55 AM ^
December 17th, 2014 at 9:41 AM ^
H-A-C-K-E-T-T
December 17th, 2014 at 9:47 AM ^
Yup. I had to Google this guy.
He sort of looks like Colt McCoy.
December 17th, 2014 at 9:49 AM ^
December 17th, 2014 at 10:00 AM ^
December 17th, 2014 at 9:49 AM ^
All this celebration in the middle of the holidays? Won't someone think of the noodles?
NEVER FORGET:
December 17th, 2014 at 10:02 AM ^
"Retail Activation"
December 17th, 2014 at 9:50 AM ^
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December 17th, 2014 at 10:19 AM ^
His office is where the golden toilet will go.
December 17th, 2014 at 9:51 AM ^
He needed to go, and fast. Another move in the right direction by Hackett.
December 17th, 2014 at 9:51 AM ^
December 17th, 2014 at 9:53 AM ^
Who's going to support me? Having an mgoblogger in that position (should it still exist) would be most excellent for the fan base.
Let's do this.
- 12 years in marketing
- 8 years in creative management
- 5 years in agency leadership
Adherence to brand culture a strength. Story-telling for real human connection; not sparkles for the sake of whatever.
References available upon request.
December 17th, 2014 at 10:15 AM ^
Resume:
Holiday Inn Express 12/16/2014
• Stayed Overnight
December 17th, 2014 at 9:53 AM ^
A non CC thread.......hooray!!!!!
December 17th, 2014 at 9:54 AM ^
This is also boosts the credibility of the Jeff Moss/Gregg Henson mafia - Moss had this story before any local reporter.
For the naysayers.
December 17th, 2014 at 10:01 AM ^
December 17th, 2014 at 9:55 AM ^
Was the guy really the devil incarnate? He was doing the job he was hired to do, no? Is there any evidence that he purposefully went out to hurt the school? If so, then the hate on here would be justified so please update me if this guy really went out of his way to destroy the football program instead of just doing the job he was hired to do.
December 17th, 2014 at 10:04 AM ^
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December 17th, 2014 at 10:09 AM ^
It now makes sense why attendance was down this year. I didn't know the guy was rounding up fans and burning them in university boiler to make sure the dorms kept warm this fall! Thanks for enlightening me with your very rational logic.
December 17th, 2014 at 10:17 AM ^
That Godwin'd rather quickly, didn't it?
December 17th, 2014 at 10:21 AM ^
Hunter Lochmann is a marketing douche bag, but I don't equate him to being a Nazi.
Maybe part of the Khmer Rouge, but he's not a Nazi. Now, if he wore pieces of flair, then yes, I would agree with your post.
Before people get all pissed, this post is all sorts of sarcastic.
December 17th, 2014 at 10:58 AM ^
December 17th, 2014 at 9:56 AM ^
A quick scan of this thread shows about 99.999% upvotes.
We need more news that generates threads like this.
December 17th, 2014 at 9:58 AM ^
May Hackett continue to use his pimp hand only for good, and never for marketing.
December 17th, 2014 at 9:58 AM ^
The bad kind of double clutch got me.
December 17th, 2014 at 9:59 AM ^
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December 17th, 2014 at 10:28 AM ^
Will be Harbaugh and he shall have none other before him.