Ticket packages announced for 2013 - ND game not included

Submitted by jaggs on

http://www.mgoblue.com/sports/m-footbl/spec-rel/062713aaa.html

Was really counting on the ability to land a 4 pack for UTL II. Damn.

Also, 'dynamic pricing' http://www.mgoblue.com/tickets/dynamic-pricing.html announced. Game prices will go up or down fluidly, based on demand. Season ticket holders not affected by dynamic pricing. I'll be very curious to know how to land ND tickets.

Projected 'dynamic' price for ND game, endzone seats starts at $195. Good for them. Why should secondary market make the money off these games. I'm sure DB will pass the saving back to the true fans eventually. /s

MLaw06

June 27th, 2013 at 1:27 PM ^

the individual tix that they have left are going to be the leftover endzone tickets that they didn't sell to season ticket holders.

Kilgore Trout

June 27th, 2013 at 1:41 PM ^

I don't have a problem with this. I don't see any reason why they shouldn't try to get some of the money that people make on the secondary market. Why sell something for $75 when you know the actual value of it is at least double?

MLaw06

June 27th, 2013 at 1:47 PM ^

Yea, I think it's generally fine to adjust to the private market.  That being said, I highly doubt they will sell the tickets for significant discounts off of face value if the dynamic pricing is really low.  So it's kind of a one way street - price floor is the face value that season tix holders pay and price ceiling is infinity.

NOLA Wolverine

June 27th, 2013 at 1:50 PM ^

I think your last sentence was a little jumbled, because the argument there would just be raising ticket prices in the first place. But anyways, they might as well just adopt a ticket auction distribution system and then they can get exactly what people want to pay. They've taken a huge step towards that with this system as it is. 

MLaw06

June 27th, 2013 at 2:00 PM ^

well, it's a bit different. 

dynamic pricing allows flexibility in pricing for primary sales of tix.  however, there is effectively a floor since they promised that they would not undercut current season tix holders (i.e., won't sell below the face price that season tix holders currently pay).  therefore, i was simply saying that it allows for price increases for primary sales (but not necessarily price decreases).

let's not confuse this with the secondary market.  in other words, the secondary market is off limits for michigan since they have already agreed with stubhub that stubhub will be the official reseller (i.e., secondary market). 

i can imagine that stubhub would have drafted the contracts tightly enough that michigan can't use their "dynamic pricing" as a backdoor to create their own secondary market.

NOLA Wolverine

June 27th, 2013 at 2:25 PM ^

I agree with your remarks on dynamic pricing, but my "auction distribution" comment was as an idea to replace what is now dynamic pricing. Essentially to capture the value from the guy who wants to drop $600 on OSU tickets on stubhub/craigslist/whatever. Although I'm sure the deal with stubhub and dynamic pricing gets Michigan pretty close to soaking up all of the value of their seats. Probably not worth the effort.

But anyways, I like that you brought up stubhub. I don't know how much stubhub makes on people buying tickets with the purpose of reselling them on stubhub, but this should cut into that business. If that's big enough then I can't imagine they're thrilled about Michigan charging for tickets at a dynamically calculated value. That basically kills the point of flipping tickets.

Section 1

June 27th, 2013 at 1:53 PM ^

How is it, that the Athletic Department has any significant/sizable number of tickets to sell as packaged groups (significant enough to warrant an organized sale, and a ticketing/pricing policy), when there is supposedly a waiting list for season tickets?

Now, I can understand singleton tickets (one seat in between larger groups, or one seat on the end of a row, etc.) that were unsellable as season tickets (and therefore ought to be very unattractive in a "package") and I can understand, possibly, 'returned' tickets (i.e., 2012 season tickets that were not renewed, without notice to the Athletic Department and are now available after the close of normal season-ticket sales).

But I ask: apart from a very few outliers, why isn't the Athletic Department selling every possible seat as a season ticket?

How many "package" tickets are available for '13? 

MLaw06

June 27th, 2013 at 1:54 PM ^

There is no waiting list anymore. 

Now, it is entirely based on PSDs and priority points.  If you want season tix, you should pay approx. $500 - $1000 bucks in your requesting year (varies based on how many priority points you already have) and then request season tix for the upcoming season. 

A few weeks ago, Michigan sold additional season tickets to all interested current season ticket holders.

Thus, they are now selling the leftover tickets that did not get sold as season tickets.

In sum, they went through the process to sell as many season tickets as they could (but they will only sell them to you if you are a donor) and now they are trying to sell the remaining tickets as packs and singles.

 

Section 1

June 27th, 2013 at 2:02 PM ^

So everybody gets to experience the joy of PSD's.  Go, uh, Blue.

Amortize your PSD over x number of tickets for y number of games for true cost.

Maybe, someday, David Brandon and the Athletic Department will conclude that they have milked that cow dry.

MLaw06

June 27th, 2013 at 2:05 PM ^

that's the point.  they want everyone to get into the habit of paying PSD's (which is smart from DB's point of view, i.e., it's much easier to get someone to "renew" as opposed to make a "new" purchase or donation). 

BTW it's time to renew PSDs for this year's season tix in case you haven't paid already.  Just a friendly public service announcement.

Renew, renew, renew....

Chippewa Blue

June 27th, 2013 at 1:56 PM ^

Simple Sports Management, you want to grow your fan base to new fans and younger generations. The best way to get these potential fans to games. This cannot happen if you sell every seat as a season ticket. You need to have a good portion of tickets available for single game consumption. A variety of ticket options gives the biggest number of people a chance to sample the product and become fans that will then day demand more of the product. If you only offer season tickets, you will see fan growth stagnate. So after a period of time all the sudden you won't have the demand to sell every ticket as a season ticket. 

Chippewa Blue

June 27th, 2013 at 2:14 PM ^

Yes because those PSD revenues won't be there in years to come unless you give a new generation and new potential clients the opportunities to come to games and feel those expirences that come with it for themselves. Creating a future demand for season tickets and therefore PSD's in the future. Without that when the current season ticket holders give up their tickets (for whatever reason price, death, moving etc.) and therefore by extension their PSD's, there wouldn't be a demand created to fuill those voids and you would lose out on future revenues.

jcouz

June 27th, 2013 at 3:51 PM ^

The amount of money the AD is charging for single-game tickets to ND, OSU, NEB, and IU will get them more money than the required $75 PSD for an endzone season ticket anyway.  Brandon isn't going to let season tickets go to anybody who hasn't donated at least $500 and paid for PSDs.  Why would he when the ND and OSU tickets will probably sell-out at $195 and $175 a pop before general public sale?

lexus larry

June 27th, 2013 at 3:54 PM ^

But those 8 packs of end zone seats that were presented...remember, for every ND and OSU, we have two CMU/Appy St/MD/RU on the schedule, too.  Forgot...Indiana, too.   I wish I had access to the various secondary markets the AD presents for probable prices for some of those less desirable games.  I would have LOVED to get $65/ extra seat for every game last year bar 1-2.

Kilgore Trout

June 27th, 2013 at 2:00 PM ^

It says right in the release that there will always be single tickets available to allow future generations of fans to get tickets. I can see the logic in this. If you want to keep demand up, you have to get more exposure. If 300,000 different people go to the games, that creates more demand (not to mention more likelihood of selling t-shirts etc) than having the same 110,000 people at every game.

As someone who has had season tickets for over 30 years, I am getting less upset about this. Maybe just call it acceptance. My two girls aren't going to get the experience I had as a kid because it's just too expensive. Whether or not the plan of maximizing revenue now will hurt them in the long run when they don't hook as many loyal fans remains to be seen, but as long as they can sell all 110000 tickets for these prices, it's hard to blame them for doing it. I still think it will all burst eventually.

lexus larry

June 27th, 2013 at 2:09 PM ^

I don't know that I'd trust/believe everything written by Loch Dog and DAB.  Selling end zone singles to "potential" fans won't actually amount to anything but a sucker paying too much for a single that could be latched onto via private sale or StubHub (not via U-M AD) for less.  My crystal ball may be hazy, but I'm willing to argue with all these end zone seats being available today (in packs up to 8 seats, natch!), we've hit the upper limit of how many people are willing to pay PSL's to see U-M play the schedules they play.

Kilgore Trout

June 27th, 2013 at 2:16 PM ^

I hadn't thought of it like that, but that makes a lot more sense as to why they were offering me end zone season tickets. I have a decent amount of priority points, but not enough to usually get many extras.

I guess we'll just see what happens. It's all really expensive. I guess I don't blame them for making as much as they can, but it takes some of the luster off of it to pay so much.

lexus larry

June 27th, 2013 at 2:22 PM ^

Can't agree more, KT.  Lots of hand-wringing in the Lexus household over the cubic dollars dropped on PSD's and seats for 4, Section 20.  Add in tailgate expenses, possible dinners out and parking at AAG&O, and there are reasons for not taking primo vacations every year.  DAB needs to be careful...I sense more and more people are going to cut back on how many seats they buy...my strategy for the future will be buying 2 instead of 4, and adding a StubHub or other means single as needed.

boliver46

June 27th, 2013 at 1:55 PM ^

Is there a face value per ticket price somewhere?  Trying to take my 7 year old son to his first game but don't want to break the bank on secondary market...trying to get a feel for how much markup I will see per game on Stubhub.

jcouz

June 27th, 2013 at 3:56 PM ^

Keep in mind that if you wait, you will be able to purchase tickets to all of these games minus ND and OSU for quite a bit less than what the UM AD is going to charge per ticket even by buying on stubhub.

MLaw06

June 27th, 2013 at 2:02 PM ^

 

Opponent Season Ticket
Holder Price
Ticket Pack
Price
Expected Initial
Dynamic Price (Endzone)*
Average Secondary
Market Price (Endzone)**
CMU Central Michigan $65 $75 $70 $78
ND Notre Dame $65 N/A $195 $328
Akron Akron $65 $75 $65 $65
Minnesota Minnesota $65 $75 $85 $85
Indiana Indiana $65 $75 $85 $130
Nebraska Nebraska $65 $95 $110 $127
Ohio State Ohio State $65 $95 $175 $269

 

lexus larry

June 27th, 2013 at 3:58 PM ^

on the double asterisk.  That's the average secondary market price for endzone seats?  This consumer wants the raw data and the method of calculation.  As I said above, I would have loved to be able to score $65/extra seat for any of the snacky cake opponents over the past 3-10 years.  About the only time I can garner those numbers are OSU, MSU and ND...and then I've already got a slate of takers from within the extended family.  They aren't going to make the trip/miss Sweetest Day/miss Halloween/whatever to see U-M vs. Akron.

MLaw06

June 27th, 2013 at 4:23 PM ^

I think those numbers were as of yesterday (per the note on the website).  You can look up "sold" ticket prices on stubhub.  Just click on a game as a seller and it will show you what tix are going for.

GoBlueMAGNUS

June 27th, 2013 at 2:09 PM ^

I don't fault them for dynamic pricing. The secondary market is killing the box office and has been for decades, not only in sports but entertainment as well.

bringthewood

June 27th, 2013 at 2:32 PM ^

I asked for an improvement to my seats.  I got an email today saying they could improve my seats but i had pony up some additional PSD $'s.  Sent them another $350, I'll see what I end up with.