Allow me to vent for a moment. I apologize if I am beating a dead horse or suddenly fed up with an old topic. However, I have listen to one too many people aggue that sanctions against programs are ridiculous because they punish kids and coaches who had nothing to do with the original activities. I have heard OSU, PSU, USC, and even us use that argument (mostly in regards to bball).
Programs are a product of legacies, short term or long, and anyone who disagrees is fooling themselves. When a program like OSU football, or UofM baseketball has a successfull run, it allows them to increase donations from the alumni, and attract a higher caliber of recruits.
Nobody remembers that wins have been vacated from that legacy. Lane Kiffin is recruiting kids now by telling them about all of the success USC has had over the past 15 years. OSU is marketing their success in the Big Ten and BCS through the Tressel years, etc.
Whether they admit it or not, I think many programs would be OK with a scenario where you use shady recruiiting practices to bring in elite talent, and turn a blind eye for a few years while they run roughshod over your campus but succeed on the field to the tune of national coverage and championships, if you knew you would only be punished later with vacated wins and show cause labels on fired coaches. By the time that happens, you will have a name to sell, more elite kids coming in, and you can play the "this had nothing to do with the kids who are here now" card.
You punish the current program because it is directly benefitting from the success had via improper methods. Period. If I hear another OSU fan, of which I know too many, poo poo about how badly OSU is being treated for a couple of kids that aren't even there anymore selling their own stuff for tats I am going to explode. Players running the show at OSU allowed them to continue to attract other talented kids who prefered the idea of less oversight to what they would find at schools playing by the rules. Those players allowed OSU to play on National TV in BCS bowl games and build the brand they are now selling. They got off easy.