OT: Adidas passes Jordan as the #2 brand in U.S.
Adidas has passed the Jordan brand as the second-most popular sneaker in the United States, market tracking company NPD Group announced Monday.
"I've never seen a brand in the sneaker industry grow this fast," NPD sports industry analyst Matt Powell said.
http://www.espn.com/nba/story/_/id/20749451/adidas-passes-jordan-brand-…
September 18th, 2017 at 10:46 PM ^
Not in our cotton-picking, maize and blue hearts.
September 18th, 2017 at 10:47 PM ^
This is a fad. I dusted off my shelltoes for this one, and have my Starter jacket sitting in the closet for the winter of '19.
September 19th, 2017 at 9:03 AM ^
Got any beanie babies?
...asking for a friend.
September 19th, 2017 at 2:42 PM ^
For the MFn WIN!! Well played.
September 18th, 2017 at 10:50 PM ^
Nike/Jordan might want to cut back on the price gouging. Most people just want a pair of shoes. They don't need them to come in a $200 jewel-encrusted, individually numbered, Championship Rule the Skies Exclusive Limited Edition for the Month of May (TM) briefcase.
September 19th, 2017 at 12:22 AM ^
Have you seen the yeezy price point?
September 18th, 2017 at 10:52 PM ^
Shocked that Big Baller Brand isn't #1
September 18th, 2017 at 10:58 PM ^
Misleading story and thread title. About what I would expect from a Darren Rovell story. Adidas passed Jordan for sneaker sales in dollars. That isn't necessarily related to popularity or performance. I had always associated Jordan Brand with more high-end sneakers. For comparison, McDonald's having more sales in dollars doesn't necessarily make it more popular or better than In-N-Out.
The story here for me is that adidas had fallen so far behind that it actually got passed by Jordan in the first place. Jordan is a specialty brand of Nike. I never would have expected that it was even ahead of adidas.
September 18th, 2017 at 11:23 PM ^
In n out is fancy or mcdonalds is fancy?
September 19th, 2017 at 3:29 AM ^
single portion of another shoe company.
September 19th, 2017 at 7:55 AM ^
Exactly.
September 19th, 2017 at 1:05 PM ^
As someone very in touch with the sneaker community, addidas is the new "hot" thing. Partially because of Yeezy, but more importantly because of Boost. Boost is the new foam that addidas has been usuing since Kanye's first sneaker with them, and it is impressive. Boosts, yeezy, and anything related are all the rage at launch dates, while many but the more iconic Jordan retros aren't moving off of shelves. It doesn't help that the last 3-4 core Jordan main brand shoes have not hit with this group either.
The Jordan Brand/Nike has been price gouging for too long, while promising unseen quality improvements, and its catching up to them.
The Boost sole is incredible, and as a former "sneaker head", I have never tried on a pair of atheltic shoes that was more comfortable than a pair of Ultra Boosts.
September 18th, 2017 at 10:56 PM ^
for Adidas design and fit. But that's certainly not the case around Tallahassee, where I live, where anyone associated with soccer--a whole lot of people--is in Adidas gear, and Nike is considered a little passe. And although I've lived with the idea for two years, a basketball player on a football jersey still looks dumb to me.
September 18th, 2017 at 11:39 PM ^
Adidas sizes are inconsistent. It was a lottery trying to pick the right size when buying online. Sometimes a large was medium and sometimes it was xxl, I buy a medium and its xl, I buy a small and its a small. I could never get the the right size and I couldnt get it at M Den cause I live down south :/
September 19th, 2017 at 12:29 AM ^
I find this to be a tired talking point. I have 5 Jordan Michigan tees. The maize and the blue are true to size. I had to return both grey shirts for a bigger size. So I have 3 large Jordan tees and two XL Jordan tees. I never had this problem when buying adidas gear.
September 19th, 2017 at 8:31 AM ^
Did not have a sizing problem with Adidas. But then with Adidas I didn't buy any of their "performance" material - just cotton T shirts and sweatshirts.
I have a Jordan flex fit hat and a nike flex fit hat. Both in L/XL. The Jordan fits just right and the Nike is a little loose. Have 2 Jordan Dri Fit (or whatever the hell they call that fabric) T shirts. One is an XL that fits good to a tad loose and an XXL that fits the damn same.
September 18th, 2017 at 10:56 PM ^
Jordan has relied too much on retros rather than innovation
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September 18th, 2017 at 11:05 PM ^
Doesn't it share this with Nike? I always assumed that Nike and Jordan shared technology, and the main difference was in design. I would be interested to hear more from any sneakerheads here.
September 18th, 2017 at 11:28 PM ^
I think most consumers value design over technology
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September 18th, 2017 at 11:10 PM ^
the resurgence in Adidas is directly attributed to them reintroducing their retro superstar line? Retro is exactly what got them back in the game. The line, including the superstars, Stan Smith's, and tiro pants, are actually called "Adidas Originals".
September 18th, 2017 at 11:27 PM ^
Boosts, yeezys, hardens. The yeezys are probably the most sought after mass produced shoe. The ultra boosts are extremely popular. The non retro Jordan’s are an after though and have been since like 2005.
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September 19th, 2017 at 7:57 AM ^
They're only an afterthought because the retro shoes are so freaking popular. Even still I see plenty of people with non-retro Jordan's.
September 18th, 2017 at 11:02 PM ^
Quick, WD time to buy some more gear :)
September 18th, 2017 at 11:03 PM ^
maybe they can hire Dave Brandon
September 18th, 2017 at 11:13 PM ^
My dad loves those $30 turds from Famous Footwear
September 18th, 2017 at 11:10 PM ^
Gruden wants the Lions to use timeouts on defense? The man has lost his mind.
September 18th, 2017 at 11:12 PM ^
I always thought Gruden was a Fila kind of guy.
September 18th, 2017 at 11:34 PM ^
I wear Fila
September 18th, 2017 at 11:14 PM ^
Yeah, what does he know about coaching?
September 18th, 2017 at 11:23 PM ^
Gruden? Not much. Every time someone mentions him for a Michigan, or Lions, head coach I vomit a little in my mouth...
September 18th, 2017 at 11:22 PM ^
That's it. I'm done. Switch back to Adidas NOW!!!
September 18th, 2017 at 11:24 PM ^
I wonder if this has something to do with the fact that kids today never saw Jordan on the court.
September 18th, 2017 at 11:34 PM ^
they probably never saw ralph lauren play polo either
September 18th, 2017 at 11:49 PM ^
I'm sure it does...that and the price.
But mainly, MJ isn't an idol to these kids. Like you said, they never saw him on the court.
Also, they're running out of ways to be cutting edge and creative with these shoes, IMO. Everything just looks like different shoes pieced together. Meanwhile when Jordan's were at their peak, they were always something fresh and new.
What are kids wearing these days? Kobe's? LeBron's? There will never be "Jordan level" shoes, but anyone know what's popular? Chuck Taylor All-Stars? (joking)
September 19th, 2017 at 5:15 AM ^
Isn't Michael Jordan the owner of the Charlotte Hornets? Did he play basketball too? /s
September 18th, 2017 at 11:26 PM ^
Don't care their products are not impressive. Had seven years to test it.
September 18th, 2017 at 11:43 PM ^
Not for long...Big Baller Brand is on the rise!!!
September 18th, 2017 at 11:54 PM ^
Jordan is like adidas’s reebok to nike lol. This is a non story. You get big enough you can make as many subsidiaries as you want.
September 19th, 2017 at 12:08 AM ^
I think one of the main reason is Jordan killed the secondary market of their shoes by mass producing most of the retros. Two years ago, if you did not get them online on release day, you had no chance unless you were willing to pay more than retail. Most of Jordan's sales were not for people who actually wore them, but bought them to sell. Since Jordan now mass produce them, there is no secondary market, therefore reduced demand. Most Jordan's end up on clearance. I actually wait a couple months for a pair that I like and u get them almost half price. I just got a pair of Jordan 4 Motorsports for 109.00 brand new. They were originally 190.00. Adidas with their YEEZY line has a ridiculous secondary market iirc..
September 19th, 2017 at 12:16 AM ^
All Day I Dream About ShoozThreads
September 19th, 2017 at 12:24 AM ^
I love Adidas' casual shoes. Have had several pairs over the years. Stan Smiths. Rod Lavers. Campus. Sambas back in the day. etc Never bought a pair of Adidas sports shoes thought. When i bought shoes for basketball or running or working out, its always been Nike.
September 19th, 2017 at 5:27 AM ^
Adidas' update or their running line has been amazing. Went from being some of the worst shoes around to arguably the best in the industry. My Supernova Glide 8s are the best running shoes I've ever had, only beating out the 7s.
September 19th, 2017 at 5:40 AM ^
I buy New Balance. Alot of their stuff is made in the USA and their wide 4E sizes are very comfortable. I walk alot as part of my exercise regimine and get good life out of their stuff.
September 19th, 2017 at 8:51 AM ^
Amazing support for walking and running
September 19th, 2017 at 5:49 AM ^
duh. Adidas makes better shoes for half the price. ill take my Adidas any day over any pair of Jordans
September 19th, 2017 at 6:29 AM ^
That is likely because Adidas is less expensive than Jordan.
September 19th, 2017 at 6:41 AM ^
Second place winner is a first place loser. Congrats Adidas on being a loser. But hey, at least they have that going for them.
September 19th, 2017 at 7:31 AM ^
Hasn't Adidas been one of the top 3-5 for, what like 30 years now?! Seems like they happen to be up this cycle.