The poster fishdaddy (who doesn't have enough points yet to start a thread) made a great find:
Hope for Pahokee is a nonprofit to help people in that community. Odoms has created #EATING to generate resources for community outreach, and says " We ask you to show your support by wearing #EATING to the next home game, the grocery store, to workout, to class, to yoga, or anywhere. The proceeds from #EATING go directly to community outreach in Pahokee, Fl. Things will change and we will do it together."