If Coach Hoke wants to unite the fanbase and bring back Michigan Football, I have a simple yet obvious suggestion for Step 1

Submitted by MaizeAndBlueWahoo on
Get rid of the stupid-ass adidas horns on the away uniforms. Please.

blue95

January 13th, 2011 at 1:33 AM ^

Block M Michigan gets collegiate font, not neo-digital font.  I've always hated that font as soon as Adidas took over.

We have never had a font like that.  There is no way you can support this coach and the classic history of Michigan football and like that font!

blue95

January 13th, 2011 at 1:48 AM ^

It's a question of branding.  Your brand is "Block M", "history", "most wins", "powerhouse", "smashmouth" football.

No way you represent yourself with neo-digital font.  You're not Oregon (as much as you wish you were in that championship).  You ARE college football!

Timnotep

January 13th, 2011 at 1:55 AM ^

It's just another damn font, I'm wearing a Michigan Shirt right now with the normal collegeate font and guess what logo is above the word "Michigan", that's right it's adidas. I'm no less a fan of Brady Hoke or of Michigan and it's history and tradition than anyone else because I happen to think that the font used in the shirt above looks sweet.

blue95

January 13th, 2011 at 2:03 AM ^

That's what you don't understand.

Your font represents your brand as an institution.  Adidas was the first to ever market Michigan football with a font like that.  They weren't representing the Michigan brand, they were representing the generic font Adidas wanted every team to use so it would be easier for their sweatshop workers to produce high volumes.

The control of brand should always fall to the institution, not to the marketer who is making money off that brand.

Timnotep

January 13th, 2011 at 2:38 AM ^

as the university is viewed, it looks cool, but other than that it does nothing, same can be said of the traditional collegeate font.

What is far more important and says more about the University, and it's "brand" is what the font spells out, what the words say. Getting up in arms over a font is a waste of energy. As long as what is being said of written or whatever portrays the University in a positive fasion who cares what font is used as long as it's legible.

I still don't see how I'm any less enthusiastic about Michigan or it's history because I like the look of a font, and if it's not a question of liking a font, why did you question my allegence because I like that font?

There is no way you can support this coach and the classic history of Michigan football and like that font!

seegoblu

January 13th, 2011 at 7:33 AM ^

Wow, what a rickety mess the old press box was...never really paid much attention to it, but in light of the new Michigan Stadium boxes, it's almost embarrassing to have put that structure out there as the face of the stadium...it looks like it's being held together with spit and bailing wire.

skwasha

January 13th, 2011 at 5:27 AM ^

You are correct. Actually, we have two dedicated, onsite account reps with Adidas. And it was expressly written into the contract that we would have input into the designs, something we did not actually have with Nike previously.

Here's an article from the Daily that talks a bit about the contract.

There are a couple others out there as well.

aaamichfan

January 13th, 2011 at 1:13 AM ^

I think those horns are a small price to pay for having the largest apparel contract in college sports.

FreddieMercuryHayes

January 13th, 2011 at 7:59 AM ^

Not to mention that any time a school uses Nike stuff, they invariably just give money to the Oregon football program.  Phil Knight funnels a shit ton of money there, and is probably the reason they now have kick-ass facilities and are now a national power.

Bando Calrissian

January 13th, 2011 at 1:53 AM ^

Well, yeah, but that doesn't mean it needs to be highlighter-yellow, though.  They erred on the wrong side of the yellow spectrum, IMO.

And if you look at what maize has historically been, it's been almost everything BUT this neon yellow deal.  Some of the 70's shades (pants not necessarily matching helmets) were darn near orange.

chillmodious

January 13th, 2011 at 2:43 AM ^

Yes, but the 70s shades were pre-Nike.  I personally think the mid-90s/early-2000s Nike apparel looked the best of any in the years immediately preceding or following it.  The official Nike colorway we used is known as "Varsity Maize / Midnight Navy."  The Maize was indeed unique to Michigan--actually created for Michigan when the Fab Five first donned their Nike unis--whereas other 'yellows' exist for specific entities:  Iowa has "Goldenrod" and the LA Lakers have "Del Sol."  For people who give Nike shit for 'keeping' the Maize colorway from us, consider that they were the ones who developed the shade that many of us prefer aesthetically. I'm all for capitalism and having the top apparel contract in the nation, but there's just something about the pervasiveness of branding that renders my eye more pleased when I look at photos/footage from 5 years ago.  I hate that I'm about to quote Jim Rome, but he's fond of saying, "Look good, feel good.  Feel good, play good [sic]."  There's something to that IMO, and I think it's very real for 18-year-old kids who want the brand of choice (Oregon, anyone?).  Steve Breaston talks about this all the time and says he likely wouldn't have been as attracted to Michigan if it was an Adidas school during his recruitment. Also, as a fan I'd much prefer wearing a Nike Michigan jersey to an adidas Michigan jersey--I have a "Woodson" and a "McGuffie," and the look of the former is much more striking.

TTUwolverine

January 13th, 2011 at 1:22 AM ^

I don't know.  On one hand, Adidas has shitty stuff for consumers to buy.  On the other hand, do you really want to be a part the uniform revolution that Nike subjects its teams too?  You think they wouldn't insist that we do that ourselves?  Fuck that. 

ItsaDamnGame

January 13th, 2011 at 7:47 AM ^

This Fall I got compliments all the time when I wore my "Sun" Impossible is Nothing t-shirt on Saturdays.  I'm a big fan of my Sun and Blue track suit too.  The variety of what's available could be better, but I don't get the Adidias hate.

BlueDragon

January 13th, 2011 at 1:23 AM ^

Pro Tec Combat, here we come.  Hoo-boy.

If the players want it, I'm All In for it too.  And I'll probably think it looks awesome because I'll be inebriated at the time.

Edit:  This comment also works as a response to TTUWolverine's comment.