Hail and Unite is back by unpopular demand
Hail and Unite has launched a new website and a promo video. The hype is real! They even have an executive board. It's fitting that this comes on a day when Brian writes about the failure of Dave Brandon. I wonder who served as Louis Elbel's CFO and COO back when he wrote "The Victors."
The hype is real! Help us spread the #HailAndUnite excitement as we head towards our official launch in March: https://t.co/Fs289wxxie
— Hail and Unite (@hailandunite) February 18, 2015
February 18th, 2015 at 10:13 PM ^
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February 18th, 2015 at 10:08 PM ^
Hmm how could this possible go wrong?
February 19th, 2015 at 1:58 AM ^
This could be the anthem for a dying civilization.
February 18th, 2015 at 10:28 PM ^
simply be distracted by a free box of neon, slotted sunglasses and snapbacks?
February 18th, 2015 at 11:18 PM ^
February 18th, 2015 at 11:46 PM ^
February 19th, 2015 at 3:12 PM ^
Where is the business plan?
Who owns the copyright?
Are they gifting it to the school?
Will the crowd sourced donations be tax deductible?
How are assets/profist/gains allocated?
What permissions have been received for use of the University logo/name/copyrighted material?
I've dealt with the Uniiversity's legal Dept -- good luck getting all of this accomplished by March 19, 2015.
What a depressing effort
February 19th, 2015 at 12:27 AM ^
you'll be a marketing exec for some blind CEO someday. Forcing countless horrible ideas upon customers who never wanted it. You'll be rich. Hated, but rich.
February 19th, 2015 at 12:36 AM ^
Top 3 bad marketing ideas of all time:
1) new coke
2) ayds candy
3) hail and unite?
February 19th, 2015 at 12:41 AM ^
Oh fuck, these guys again? They should just quit while they're ahe... Okay, maybe not ahead but you get my point.
February 19th, 2015 at 2:10 AM ^
This whole thing is a real life Dilbert cartoon.
February 19th, 2015 at 2:24 AM ^
Make your dumb song. Sell a billion records. I don't care.
Just don't try to co-opt our tradition and drag my alma mater into your tacky, culturally tone-deaf burlesque show.
Note: Sent to hailandunite.com
February 19th, 2015 at 6:21 AM ^
February 19th, 2015 at 7:08 AM ^
February 19th, 2015 at 9:18 AM ^
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February 19th, 2015 at 9:53 AM ^
Would it be wrong for someone (not me) to fill their email with copies of Brian's recent Dave Brandin piece and title it "You're Next"?
February 19th, 2015 at 10:58 AM ^
This falls in the category of a solution in search of a problem. Or delusions of grandeur. Or whatever. They are taking the "high risk, high reward" thing a bit too far as the odds of creating something worthy of being in the shadow of The Victors is slim to none. There will be a lesson learned here, either for them (don't fix what ain't broke) or us (even a blind squirrel sometimes finds a nut).
February 19th, 2015 at 12:19 PM ^
<blockquote>I wonder who served as Louis Elbel's CFO and COO back when he wrote "The Victors."</blockquote>
Probably Brian Williams.
February 19th, 2015 at 12:20 PM ^
This project is the answer to a question that no one asked.
I could understand this happening at Ohio State which has something like 2 1/2 fight songs that aren't particularly good, but not here, man. That said, I'm willing to chalk this up to youthful indiscretion. And I'll leave with two small things in defense of Fail to Unite - a) there is sadly a very broad and recent precedent for commercially successful music via corporation focus groups b) as a CAUP graduate I am kind of impressed that the arch. school guy on their team found time to do stuff that wasn't design studio.
But, yeah - kill this with fire.
February 19th, 2015 at 2:18 PM ^
Yes, like that kind of movement.
February 19th, 2015 at 3:05 PM ^
For a music "movement", they seem to be lacking the music...