15.89 Million Tune in to Watch The Game
Ratings are in and they are huge. For perspective, the M-MSU was previously the highest rated game of the 2021 college football season at 9.89 million viewers. Iron Bowl came in at 10.38 million.
Also, noon games were the highest ranked game of the week in 6 out of the 13 weeks this season.
https://showbuzzdaily.com/articles/skedball-weekly-sports-tv-ratings-11-22-11-28-2021.html
December 1st, 2021 at 1:54 PM ^
At least the Lions were at the top of something this year.
December 1st, 2021 at 2:00 PM ^
Better yet, at least the Lions weren't playing this past weekend.
December 1st, 2021 at 1:55 PM ^
I watched it 3 times. Does that count as 3 views???
December 1st, 2021 at 2:35 PM ^
I watched it on 3 different TV's at the same time. Surely that counts!
December 1st, 2021 at 1:57 PM ^
For perspective, that number for Mich-OSU is in the ballpark of the Alabama-OSU national championship game, which drew 18.65. The Final Four matchup of UCLA-Gonzaga drew about a million fewer viewers than The Game. Only the NFL playoffs consistently draw higher ratings.
December 1st, 2021 at 3:07 PM ^
Here's some numbers, per the Andy Staples piece from August:
Michigan vs Ohio State - 15.893m
Alabama vs Auburn - 10.369m
Michigan vs Mich State - 9.829m
Georgia vs Clemson - 8.863m
Alabama vs Texas A&M - 8.334m
There's a larger narrative here. It only further emphasizes the point made in Staples article above written after the OU/Texa-dous to the SEC. There are a small handful of programs that significantly move the TV needle. Michigan is one of those programs.
December 1st, 2021 at 3:44 PM ^
Just pull up that image anytime someone questions whether M-OSU is the best rivalry in college sports. Even at its most lopsided, it's a huge draw anytime both teams are good (which is often nowadays)
December 1st, 2021 at 5:32 PM ^
I'd say that the list is driven by huge rivalries (The Game, Bama-LSU, Iron Bowl) and teams (Alabama, osu). Alabama and osu each show up 7 times against 3 different teams. Michigan's appearances are all in The Game, and LSU's appearances are all against bama.
Even when Michigan is relatively down, The Game is a huge national draw. This is the only rivalry that shows up in every season during the timeframe given.
December 1st, 2021 at 7:03 PM ^
That stupid 2016 game. We should have made the playoffs that year. We were the better team. Oh well, let’s just make it happen in 2021.
December 1st, 2021 at 2:05 PM ^
Michigan-Ohio State draws a huge number whenever it has any kind of stakes. It's still the best rivalry, just getting off of a brief hiatus. Hopefully. This just shows how durable and how legendary it is.
December 1st, 2021 at 2:11 PM ^
I am sure that this has been explained before and somehow I missed it, but how the hell did you get that many MGoPoints?!
December 1st, 2021 at 2:25 PM ^
It's a glitch from a few years ago.
December 1st, 2021 at 4:05 PM ^
Can I have a few? It's, uh, a "glitch" from the Hoke era.
December 1st, 2021 at 2:50 PM ^
No PM system on MGoBlog. I am curious, can you start a post with your thoughts on The Game? You seem to have good insight, and you were so sure we were gonna lose. I’d love to hear yours thoughts after the fact.
December 1st, 2021 at 3:55 PM ^
Like most others, my individual thoughts on the game are snowflakes. I posted in the snowflake threads and in the game story thread with my general impressions. Someone who is really concerned about my opinion and wants to see if I'll say "I was wrong" might re-read the coaching snowflakes thread where most people saw my full mea culpa right after the game the first time.
I wasn't sure. I was very pessimistic, actually using the word "improbable" at one point. Some of that is just good old-fashioned Charlie Brown/Lucy pessimism, but some of my discussion last week was actually hypothetically assuming a loss for the sake of fairly evaluating the season without being colored by the emotion of losing to an excellent Ohio State team, as many of us feared we would do.
I did that because I felt that, before Saturday, the season was already a success. Obviously, last year I thought the time had come to part ways with Harbaugh, but instead Michigan re-upped and worked a new strategy. So, they called the play, you need to ride it out and see how it works. This year I've tried to be pretty even-handed in assessing the new strategy, including arguing against writing off the season after the MSU game. Last week I was careful to say that 10-2 was a good outcome not because beating Ohio State was impossible, but because it was unlikely, and because a growth trend that validated Harbaugh's current strategy would not be invalidated if Saturday had not happened. In fact, I specifically pointed out Ian Boyd's excellent pre-Game flyover because it painted a picture of a gameplan that could beat Ohio State (which was, in the event, basically the gameplan that Michigan used) that would have gotten absolutely eviscerated by fans if it had failed. And I wanted to establish that a gameplan with significant running and a bend-but-don't-break defense was a reasonable choice even if it didn't work.
That doesn't mean that I didn't have lingering pessimism (most notably regarding Harbaugh's QB coaching, one area where I probably should have followed my own wait-and-see philosophy a bit more closely, since he did make a change and hire a QB coach). It means that, given what the offseason brought, it was time to evaluate the season with a bit of an open mind. As I've discussed the season, I have occasionally mentioned that I favored defenestrating Harbaugh last year; a shallow thinker might think that saying that is a shot against him, but when I am discussing optimism or signs of growth I think it's important to be honest about my previous opinions so that people have the context of what I thought at different times available to fairly judge whether my opinions now are worth listening to. I speak highly of things that I think are good, and I will criticize things I think are bad. Sometimes I'm right, sometimes I'm wrong.
Anyway, Michigan won. The gameplans on both sides were terrific, exploiting weaknesses in Ohio State's talent and construction. The players were great. It remains difficult to know exactly how much of Michigan's offensive mix is Gattis and how much is Harbaugh (and, as I've said on multiple occasions, it is *not* unreasonable for an offensive-minded HC to have input into offensive decisions, my objections in previous years had to do with what I believed that input produced on the field) but as much as I would get frustrated at Harbaugh for, say, the second half of Rutgers, he deserves credit for choosing a strategy that ultimately punched Ohio State repeatedly in the mouth until they passed out.
December 1st, 2021 at 8:17 PM ^
I'm pretty sure this edition of The Game achieved legendary status as soon as the game clock read 00:00.
December 1st, 2021 at 2:15 PM ^
Thats amazing and I hope the TV networks see they can drive big numbers for a noon game and not every game needs to be in primetime during the regular season.
December 1st, 2021 at 2:26 PM ^
They do, that's why Fox brought in the Big Noon game recently. Taking advantage of the void in big games. It has certainly paid off for them, just looking at that list.
December 1st, 2021 at 3:03 PM ^
While the commercials are maddening I’ll give FOX credit. They seem to have devoted more of their money and attention to CFB fans this year. They easily have the best production right now and seem to be the only network showing their games in 4K. Watching that game Saturday in 4K was awesome.
December 1st, 2021 at 3:17 PM ^
Is this sarcasm? The best production?
The commercials, lack of replays, and terrible camera angles when it does come to a review.
December 1st, 2021 at 4:18 PM ^
It's a mixed bag. Poor replay choices and excessive commercials are a negative; 4k picture and the wide camera angles that show us the whole field are a big positive. And the announcers are good.
December 1st, 2021 at 4:24 PM ^
FOX has had more cameras, including super slow mo, pylon, yard to gain, and hat cams than any other network. They also have had multiple 4K games every week this season when everyone else has shut down their 4K broadcasts.
ESPN had to apologize to the PAC12 earlier this month because of the awful old cameras they were using.
We can agree to disagree though, no big deal.
December 1st, 2021 at 2:43 PM ^
They also figured out they can add 2+ hours of commercials to a 60 min game and people will keep watching. Although The Game is pretty much the only game I watch live anymore. I assume most people are also using the DVR and starting about an hour in.
December 1st, 2021 at 2:58 PM ^
on saturday kick off was at 12:15 (+/-) and the final kneel down was just about 3:30. i checked the time toward the end of the 1st quarter and with maybe 2 minutes left in the quarter i remember it being 1:08 pm. i thought it would take 5 hours to play the game. however, it seemed that there were a bunch of those 30 second timeouts after that, not the 'full media timeout' that means 3 minutes of nonsense. guessing fox has a certain number of commercials that they have to stuff in the box but once they get to a certain number they ease off the gas?
December 1st, 2021 at 5:43 PM ^
UM were also paving them so the clock kept running, but yes, it was a remarkably fast game (which is good, b/c I don't think I could have taken four hours of that game in real time (though I would rewatch forty hours of that kind of dominant victory).
December 1st, 2021 at 2:17 PM ^
Did my YouTube TV livestream count in these statistics? I need to know.
December 1st, 2021 at 2:29 PM ^
Have always had a fascination yet slight skepticism about "ratings". How do "they" know or hypothesize I was watching on an over-the-air digital HD antenna in the middle of Iowa?!
December 1st, 2021 at 2:49 PM ^
Historically, at least, it was all based on sample size. Nielson had a (supposedly) representative sample of US households who reported their TV viewing, and they used that to compute the numbers. Since nowadays it's all digital, not sure if the cable providers directly monitor who is watching what when, or if that is still a no-no for privacy concerns...
December 1st, 2021 at 3:04 PM ^
Nielsen has two different sample types: some families record their viewing in diaries, some have their viewing automatically tabulated (in the old days I think they put some sort of box on your tv for this, but maybe now they just need your permission to access data from your provider?).
December 2nd, 2021 at 8:36 AM ^
This is correct. My house growing up was a Nielsen rating house for a year. I forget what the perk was because I was around 14 or so (Maybe $100 for the year), but we fit a demographic that they wanted being a large lower-middle class family in the burbs. At any rate they put a box on our TV for a while, then we kept a clipboard with a stack of forms that looked like spreadsheets that we had to fill out whenever we changed the channel. Not sure what they do now, but I would guess they can get that data directly from the providers with permission from the people they are monitoring. To be honest, I had almost forgotten about that until your post. It's funny what will trigger memories.
December 1st, 2021 at 2:31 PM ^
It is crazy that for all the talk about how important the SEC is and how we need to bow down to them the Big 10 (and in particular UM and OSU) are so immensely popular that they draw tons of casual eyeballs.
December 1st, 2021 at 2:32 PM ^
Yep. Really seems like it might just "matter more" up here in the Midwest/Great Lakes regions.
December 1st, 2021 at 3:55 PM ^
This edition of The Game also featured real, classic November football weather in the form of temps in the high 20s and light to moderate snow. It had none the weak sunny and 70s in November weather you see in SEC country.
December 1st, 2021 at 2:47 PM ^
Michigan's again a part of national conversations. That's one thing that hurt, that UM got ignored as people around the country talked college football.
December 1st, 2021 at 3:59 PM ^
Well we weren't totally ignored. There were a lot of college football people talking about Michigan not being part of the conversation. And at least 1 year when people kept referring to MSU as Michigan.
Actually that just made it hurt all over again.
December 1st, 2021 at 3:05 PM ^
I'll say this for Fox: yes, they squeeze in too many commercials and that's very annoying, but on the plus side, they've brought back big games at noon. It was frustrating how ABC/ESPN had turned that timeslot (which is my favorite for watching Michigan play) into an afterthought.
December 1st, 2021 at 3:25 PM ^
The Game: It just means more.
December 1st, 2021 at 4:08 PM ^
The largest ratings watching a football game anywhere in America today.
December 1st, 2021 at 4:58 PM ^
Wow the National Dog Show pulls in solid ratings
December 1st, 2021 at 5:04 PM ^
...and as for the one or two OSU fans that seemed to be of the strange opinion that this is no longer seen as a rivalry and that few people care now, I present...well, the ratings. A very small bit of evidence to the contrary, to be sure, but impressive by itself.
December 1st, 2021 at 5:09 PM ^
Here’s another number. FOX’s lead in show, Big Noon Saturday, had 3.3M viewers. That’s for a show that airs at 8a on the west coast.
That TV rating is bigger than:
MSU @ Miami
LSU @ UCLA
Tenn @ UF
OKSt @ Texas
December 1st, 2021 at 5:40 PM ^
I'm biased because I love college football so much more than the NFL, but it doesn't make sense to me that more people watched some boring NFL games like Cleveland-Baltimore compared to a hugely important, historic college football gameb(Mich/OSU).
December 1st, 2021 at 6:08 PM ^
I feel like Sundays, particularly the night game, are perfect to just turn on the TV and watch regardless of team. Sunday nights I tend to wind down and will often throw the SNF game on no matter who is in it and turn it to something else if I lose interest.
December 1st, 2021 at 6:07 PM ^
If I am watching on TV, I much prefer noon games and then I can be out and about Saturday night. But I am almost always physically at the game that the noon games wear on me some.
December 1st, 2021 at 6:50 PM ^
Most watched college football game on Fox Sports ever.
December 1st, 2021 at 7:01 PM ^
December 1st, 2021 at 8:43 PM ^