UM-friendly Indianapolis Brewery/Bookstore

Submitted by jasonwuerfel on September 28th, 2013 at 8:04 PM

Hey everyone - my name is Jason Wuerfel and I was a Michigan baseball player from 2000-2003. I currently live in Indianapolis where I will be opening a UM-friendly used bookstore & brewery in early 2014 called Books & Brews. You can find out more about our project on our facebook page - - and on our Kickstarter page -

Feel free to e-mail me at [email protected] with any questions. We'll be hiring later in the year and on the lookout for UM alumni.

Go Blue!



Prince Lover

September 29th, 2013 at 2:50 AM ^

Tell him I said hello if you see him!!

I am serious, I do have a fellow alum who lives out that way, but I am more serious, I wish you the best of luck in your endeavors. And might I suggest, offer plenty of "revisionist" books. No need to stream the mainstream.

And now I am most serious, as soon as I hit save on this post, I will text my buddy about this place even though it is 2 in the morning for him.

Cheers, good luck, go blue!!


September 29th, 2013 at 7:53 AM ^

I live in Fort Wayne which is just about two hours away from Indy. I have plenty of friends that live in Indy, so I will have to come stop by when I am visiting. Best of luck to you!

Blue Indy

September 29th, 2013 at 10:04 AM ^

I just spent the last 45 minutes or so reading your blog and checking out your Kickstarter page. I'm VERY excited about BnB and can't wait to check it out. I'm a teacher and live in Carmel, just north of your location! Have you given any thought to creating a space for book clubs? I can't possibly think of a greater place for a book club to meet than a place like BnB, and it would be a great way to encourage repeat business! I came across this site: and thought it would be cool to cater to some of these clubs (similar to how a bar might host recreational sports teams) by having a special corner or table set aside to reserve for book clubs. Hell, I'd create a club just to have an excuse to stop by every week!


September 29th, 2013 at 12:05 PM ^

As a former English major and a current beer enjoyer, I think this place sounds incredible. I love the names of the beers! I have some family in Indianapolis... the next time I'm there I'll definitely check this place out. 


September 29th, 2013 at 2:03 PM ^

Wish I lived in or near Indy.

This is a great idea for a communal place. There's sadly very few actual bookstores anymore and to combine that with awesome beer is just brilliant. If I'm ever in Indy I'll have to look it up. Hopefully for a Michigan big championship game.


September 29th, 2013 at 3:57 PM ^

If you aren't, I would highly recommend it. I run the Twitter account for the U of M club of Indy and we have a large following of alumni and Michigan fans. I also have a personal account which is Michigan based as well. Would love to hear from you.


September 29th, 2013 at 5:11 PM ^

jrsemsum - I'm on Twitter - my personal account is @jasonwuerfel and @booksbrews

I've been on the Indy alumni e-mail list for a while, but unfortunately I've never been able to make any events. That is another motivation for me to have a friendly, community setting at b&b. I sent an e-mail to the U of M club of Indy to a similar effect. It's very preliminary at this point since we just hoping to be open in January 2014, but I want to make it a priority to do whatever I can for the club.

Blue Indy - book clubs are a natural fit for b&b and one of the events I'm most excited about. I can't imagine there are many places out there where your book club can grab a craft brew or glass of local wine! Short version - we'd love to have you! You are exactly who we are designing our store to cater towards.

bluebelle - Thank you! Both my wife and I are English majors, too! I really appreciate the positive feedback!

mikeelikesit - Hopefully we'll be building out the space by December 6th, so make sure you shoot me an e-mail when you're in town and I can get you in to check it out and talk about the Wolverines!

Thanks again everyone!




September 29th, 2013 at 6:30 PM ^

I live in Fort Wayne, and have some family in the Indy area. Def interested in checking this out! Let me know if you would possibly need accounting help.