Snowflakes: Rose Bowl Experience

Submitted by VCavman24 on January 5th, 2024 at 4:23 PM

I was fortunate enough to be able to attend this past Monday's game, and I was blown away by just how picturesque of a setting the Rose Bowl is. The stadium itself is located in a valley surrounded by hills and mountains, creating a beautiful setting for a football game. I'd love to hear other attendees' thoughts on the game experience, but below I'm posting some miscellaneous snowflakes about the gameday experience itself.

 

  • Setting. As mentioned above, the setting is beautiful, and the sunset in the second half is just other-worldly amazing. For such an exciting game, it all felt serene.
  • Size. Even though the stadium holds over 90,000, it doesn't feel that big. The stadium has all seats - no benches - so I was surprised by the attendance of over 95,000. From the outside the stadium is similar to Michigan Stadium in that it is partially built into the ground, so it appears very small from the exterior. But even inside it looks way smaller than Michigan Stadium.
  • Seats. Proper seats and no benches was great, though leg room was tight.
  • Music. Not once during the game was piped-in music played. No screaming Fall Out Bay, no RAWK. Just the bands and various Tournament of Roses recognitions. I didn't even notice there was no music until halfway through the second quarter when I thought during a commercial break: "How am I able to hear my seatmates so clearly?" I wish we would have this at Michigan Stadium.
  • Ads. The Rose Bowl does have some ads, but they were small. Hot take: I would trade the Rose Bowl ads for no RAWK at Michigan Stadium.
  • Sunset. Just magical.
  • Ticket taking. The Rose Bowl - at least for the Rose Bowl game - scanned tickets way beyond the gates, creating a sort-of mega concourse that included the various Alabama and Michigan official tailgates as well as a fan zone. This was a great idea, in my opinion.
  • Tickets. All tickets are digital now. This was fine except the cell service near and in the stadium was horrible - I had no signal almost all game - and there was no WiFi. Fortunately I had my tickets saved, but I saw lots of people struggling to get tickets to load digitally. I also heard from friends that ushers refused entry to some people trying to go down tunnels to their seats without seeing tickets. I thought all stadiums in the country stopped checking this since usually one person has the tickets for multiple people on their phone, but apparently it is still a thing in Pasadena. If they're not going to hand out paper tickets, they shouldn't do this.
  • Crowd management. What a disaster. The ushers regularly roped off passages from tunnels to outside the stadium, resulting in crowds of thousands of people piling up. Then, when they moved the ropes, thousands of people moving in opposite directions were pushing into each other, creating genuinely dangerous crowd conditions. The crowd control was horrendous, and this could have led to serious injury or death. The ushers were lucky a human crush didn't occur; this was seriously the worst crowd management I've ever seen at an event. In the tunnels and bathrooms the crowd control was horrible as well. Even worse there were police and ushers standing on upper decks that could have directed or controlled the crowds, but did nothing. I'm guessing the Rose Bowl is used to like 20,000 UCLA fans showing up, but this was just a disaster.
  • Balloons. To end on a high note, the parking lot - actually a golf course - had large balloons with numbers on a rope a couple hundred feet in the air. This was a great idea and made it super easy to figure out where to go before and after the game.

 

Overall it was an amazing experience at the Rose Bowl - the game outcome certainly helped - and hopefully I can go back someday. The crowd management, however, needs quite some work.

Squad16

January 5th, 2024 at 7:01 PM ^

You clearly just needed better advice on where to visit. LA is an incredible city if you're knowledgable and have a good plan to move about it. However, it's not an easy city to visit. You need to have a plan and do research. If you come to LA just planning to do the biggest touristy things, or walk around from your hotel, it'll be a bad time. 

JRell

January 5th, 2024 at 4:37 PM ^

Speaking of crowd management - the line(s) for the shuttle back were terribly managed after they were handled so great going in. Got in line at about 6:20 didn't end up getting onto a bus until about 8:30. In the end we weren't too upset seeing as the people around us were all friendly and we had good reason to be happy. That was really the only negative on an otherwise amazing trip.

yakmidi

January 5th, 2024 at 4:56 PM ^

That shuttle line (mosh pit?) was legitimately scary. Fam and I got in it and there was no way to get out until several minutes later we inched toward an exit back toward the stadium. Since we got into the mush at the lower end of the slope that made up the crowd and I'm short, I also could barely see anything beyond the people in front of me, which was kind of anxiety provoking. We ended up escaping the line and walking a little more than 1.5 miles uphill into town for our dinner reservation. 

sharklover

January 5th, 2024 at 5:25 PM ^

Makes me glad I walked. I took the train to downtown Pasadena (who knew Los Angeles has subways?) and then walked to the stadium. It was a couple of miles each way, but the walk is very pleasant. I used to always walk to the games when I lived in Ann arbor, so it seemed like the natural thing to do. 

OuldSod

January 5th, 2024 at 4:41 PM ^

  1. I sat on a bench. There were seats? 
  2. It was annoying when the buses of players and bands came in and fans were blocked from moving for an excessively long time. Then the hazmat trucks showed up and the buses had to move. It was annoying until people started making jokes. Like Hazmat was called in to clean up Mel Tucker's emissions. 

 

barebain

January 5th, 2024 at 4:46 PM ^

Couple of comments/clarifications/confirmations from my experience

  • There are indeed benches in the endzone seats.  We were section 12-H, Row 66, so up high.  Seating felt very similar to Big House concentration; we were smushed in with a couple of big dudes in our row. Thankfully we were seated with 4 skinny kids and a small Nana, so that made up for it.
  • Can't agree more with the crowd control issues. We experienced it as the Michigan Band was marching in, and the ensuing crowd push when the ropes were removed was genuinely dangerous.  The aforementioned skinny kids and Nana struggled in that crowd press, and a couple of jackasses shouting "VIP!" as they wedged through made matters worse. Lost view of my 6'-1" son for about 30 seconds which added a bit of stress, but we survived.
  • Experienced the same ticket scramble in line, but was able to quickly figure it out. Ticketmaster app kind of hides the Apple Wallet option.
  • Music was piped in, but only for Mr Brightside and Dixieland Delight, which I had no idea about prior to Monday and have now learned the history of... I'm kind of speechless about it...

 

But that's enough complaining, because the experience was INCREDIBLE!  I attended 1998 Rose Bowl as a senior, and this was better.

Perhaps it was the opponent and playoff consequences. (not that 1998 didn't have consequences...) Perhaps it was the slightly more fall-like conditions this time. Perhaps it was experiencing the game with my extended family, wife and kids. Perhaps it was just the wisdom of age, but I relished the experience, which didn't stop at the game.

All the UM fans at the various airports (DTW, LAS, LAX)... all the UM fans around town (we stayed in Marina Del Rey)... the dude in the line for coffee who went to Wazzu... the stock guy at Trader Joes... random people on boats in the marina... all sorts of "Go Blues" and "Who's got it better than us?!" shouts the entire weekend.  Great travel experience connecting with so many people, all rooting for UM. We loved it!

For the win!

Yostal

January 5th, 2024 at 5:09 PM ^

It was an excellent overall experience.  I had been told by several people when I mentioned that I was going that it is the rare thing in this world that lives up to the hype, and I agree with that assessment.

Richard Johnson of Split Zone Duo noted that it was one of the few college football experiences that he has had in the last few years where it feels like every single person in attendance is in there first, foremost, and only to watch a football game.  There did not need to be entertainment interstitials, the piped-in music was minimal (but occasionally extant), the use of "Mr. Brightside" and "Dixieland Delight" for the two teams during the second half felt very fun as a change of pace, but mostly, from the Michigan End Zone, row 40, I felt like it was as great a seat as I have had for an exceptional football game.  Blake's OT TD essentially came right at me; the roar of the Michigan crowd washed over me as I hugged my son and my wife after the 4th and goal stop in overtime.  It was everything I wanted the experience to be, a memory that will last a lifetime.

Also, I want to say that the Alumni Association tour package, though pricey, was the way to go.  Got to stay at the team hotel, we talked to about 15 players on Sunday night briefly (Kenneth Grant's girlfriend was so excited someone recognized him enough to want a photo.), my table took second and third place in the Welcome Party Rose Bowl trivia contest (which means I have an M-Den gift card eventually making its way to me), the pep rally was silly fun (the MMB was fantastic), and the busses were exactly where they said they would be after the game.  It was a great trip all in all.  One more win to go.

MadMonkey

January 5th, 2024 at 6:09 PM ^

I had been told by several people when I mentioned that I was going that it is the rare thing in this world that lives up to the hype, and I agree with that assessment.

I share this sentiment wholeheartedly.   I loved the entire experience.  The game environment reminded me of the Big House in the '90s and '00s -- but, better.  I was fortunate to get midfield Michigan sideline seats and there was no "down in front" vibe or pressure at any time during the game.  The crowd was energized from pregame until the ushers made us leave after the celebrations.  I was surrounded by very knowledgeable fans who made the game extremely enjoyable to watch even when there was a threat of arrhythmia (in the first 5 minutes, the third quarter, or on the final punt of the game).   

I was hoping this was going to be a game I would always fondly remember.  It delivered in that respect much more than I expected.   Instant classic, and one of my fondest Michigan football memories.   

 

Blue Haze

January 5th, 2024 at 5:10 PM ^

Pluses and minuses, but a great experience overall.

I can't imagine the weather being any better that time of year, especially pre-game. Echoing the OP, beautiful setting overall. I really appreciated the lack of piped-in music. Parking lot balloons were definitely a good idea.

I knew this going in, but the sight lines are poor, even worse than Michigan Stadium (another older bowl). What I didn't know is that the crowd control would also be bad.

Special thanks to numerous Pasadena residents who commented on various Reddit threads about parking free in Pasadena. I can confirm that it's possible and reasonable. You'll have to walk over a mile and (likely) uphill, but you'll eventually get to a region with no parking restrictions. We stayed for the post-game ceremony but managed to get to our spot and on the highway in well under an hour.

mi93

January 5th, 2024 at 5:10 PM ^

It is not all seats -- cold metal benches in my section.  We went in through a normal gate, not the grass concourse north of the stadium and our wait was very short.  Security was quick.  I put the tickets in Apple wallet which worked well (agree on the terrible cell service).

Your point on crowd management...I was stunned at how bad they were.  It was as if they hadn't done this every year for the last 100+.

The guy behind me (which was an all M section) was beyond shitfaced which significantly detracted from the experience at times.  Please don't be that guy in Houston, or ever.

yakmidi

January 5th, 2024 at 9:50 PM ^

Same with where I sat in 24-H (SW corner, benches not seats). Reeeaaally drunk dude was acting like a five-year-old most of the game. Launched an inarticulate obscenity storm when they announced Herbstreit as a Rose Bowl HoF inductee and freaked out the young kids a row in front of me. (He’s still upset about the Les Miles thing, apparently.) I’m pretty sure it was his beer that ended up spilling and soaking my shoes, my wife’s bag, and my son’s jacket.

BUT! That notwithstanding, the Rose Bowl experience was incredible. The view of the San Gabriel Mountains at sunset was everything I hoped for and more. I made sure to stop and remind myself what a privilege it was to be there (this is how I got myself through most of the second half). And that celebration with the confetti, the fireworks, the sacrificing my voice for the next three days to the moment …I’ll never forget it.

HateSparty

January 5th, 2024 at 5:15 PM ^

First, it is a beautiful setting. Weather was perfect for fans and players.

There are benches. In fact, I believe, most seats are benches. It was cramped like the Big House.

Fan Fest area was great. 
 

Departure from the stadium was a failure.

Driving out was not too bad.

Overall, amazing! Better than 2005. Although both were great games.

sharklover

January 5th, 2024 at 5:20 PM ^

It's not all seats with seat backs. All of the end zone seats are benches. Only the sideline seats have backs. 

I've been to four rose bowl games and I've never had the luxury of a seat back 🤣

UMxWolverines

January 5th, 2024 at 5:45 PM ^

The endzones have benches and the sidelines have seats. We were in row 68 section 25 in the endzone and had benches. The place definitely doesnt feel as big as The Big House especially since we were probably only 7 rows from the top and I know Michigan Stadium has 98 rows. The view was pretty much the same to me though, no complaints. 

The atmosphere and setting are unbelievable, coupled with the game itself it was magical. The only complaint I have is I wish the scoreboards were a bit bigger to see replays easier. The lack of advertising similar to the Big House was awesome. In some ways even better because there didnt seem to be constant noise like there sometimes is at the Big House, and if there was it was at a tolerable volume. 

The Michigan fans and Alabama fans around me were all great. The stadium looked about 60/40 Michigan fans to me. 

I knew traffic would be rough, but didnt know it would be that rough. We left our hotel at about 11 and didnt get there until about 1. By the time we walked, used the bathroom, and got food, we got to our seats just at the national anthem. 

I didnt know there was a free shuttle afterwards either until a cop said something, but we ended up walking probably 1/2 mile away from the stadium to try and get cell service plus find a place for a lyft driver to even get to. Luckily we stumbled upon a guy running an independent taxi service basically, he charged us $200 but we were back at our hotel in about 30 minutes so I considered that a win since some sat in traffic for 2 hours. 

Overall I'm glad to have done it, it was for sure a bucket list trip. And couldnt have even dreamed up a better game and outcome. 

mtblue

January 5th, 2024 at 5:53 PM ^

Many have mentioned but I can’t leave it alone—crowd management was scary and does need attention.

The numbering system for the seats is confusing and I ended up having to diffuse a fight it caused between two dudes who were actually Michigan Fans (really???) arguing about whether a couple of them were in the wrong section making everyone else too cramped (I too was in an endzone section and it was pretty tight).  Get this—just as our last regulation drive was beginning (long story why it bubbled up at *that* time).  

That being said…Those things took it from a 11/10 experience down to a 9.9/10 experience.  I will never forget it.  The setting in the mountains, the sunset, the lack of commercialization were awesome.  The sacred feel of the place shrouded in memories of Michigan teams past was palpable.  To exorcise the SEC ghosts, the sign stealing demons, and the past bowl losses in that setting, the way we did it in overtime?  Dude…

There was some music in addition to Mr. Brightside and Dixieland De-…//throws up in mouth a little bit//-light.  I specifically remember hearing a Blink 182 (or was it Green Day?) song in q3.  But really rare.  

SAM love SWORD

January 5th, 2024 at 6:19 PM ^

Agree with most that everyone has said. Magical, but some odd crowd control issues - especially the shuttles out.

One thing that struck me as a little odd was the difference in attire between fanbases. The Alabama uniform seems like the same striped polo or quarter-zip. Was not expecting a more country club aesthetic from Bama. 

Squad16

January 5th, 2024 at 6:59 PM ^

Have to echo the crowd control. 

It was literally the worst I've ever seen in my life, by far. I was at the Rose Bowl in 2020 as well, which wasn't good either, but this was much worse. People genuinely would've died if even the slightest panic broke out. It took us 50 minutes to get from the point of our ticket scanned to our seats, the majority of that time was spent in a clog of humanity just trying to get around only 1/3rd of the concourse (from N endzone to SW corner). 

They definitely need to fix the crowd stuff. I don't know if it's true, but I heard someone saying they don't open the gates until 60-90 min before, it definitely needs to be at least 2 hours, and they need to have the band enter through the player tunnels. 

Besides that, it was magical. The setting is incredibly beautiful, the chairbacks are nice, they do a good job with the game, the weather and the time of day were both perfect (2PM kickoff, enough time to tailgate but not too long to wait or needing to get up crazy early, can be back to your lodging by 7-8PM). 

Traffic getting out of the Rose Bowl is tough too, but it's a good opportunity to post-gate if you're into that. Nothing they can really do about this, as it's due to being in a residential neighborhood on a golf course. 

It was 60-65% Michigan fans in my estimation, which also was great. 

colonel

January 5th, 2024 at 9:13 PM ^

I've written about it in another thread, and I couldn't echo these points more -- the crowding was concerning in a very real way, not simply in a this-is-a-pain-in-the-neck-and-I-am-annoyed kind of way. Where I was before the game, outside Section 15 in the southwest corner (trying to get in a full fifty minutes before kick-off, mind you), it was actually dangerous. People would have been crushed and badly hurt (maybe killed) if for any reason somebody had panicked.

Seems like it was a perfect storm that led to the situation. The steps in the aisles are too steep, so people move slowly in the bowl, the tunnels are too narrow, the concourse isn't deep enough, especially behind the press box, and there was not quite enough staff on hand. When people got into the bowl, they would stop to take photos or look around for seats, so progress was super slow. Outside, there was no way for a line in front of the Section 15 tunnel to stretch out without becoming completely clogged with significant cross traffic through the concourse. The ushers outside the tunnel prevented people from entering for minutes at a time so that the tunnel would not be dangerously clogged, but this seemed asinine. With more staff on hand, they could have allowed a steady drip of people through the tunnel to relieve the pressure outside. Instead, people waited outside and the crush of people built. It took a half hour just to get out of the crush and into the tunnel. My friend was on the verge of a panic attack, but admirably she kept her nerve (not unlike Roman Wilson and many others in maize and blue).

The whole thing made me appreciative of Michigan Stadium. Crowds obviously build outside tunnels too, but there's enough space on the concourse for lines to stretch out. The ushers at the entrance to the tunnels do a great job of keeping people moving up and down the aisles. There's a ton of people on hand, but things flow and the scene has never been outright claustrophobic, in my experience. 

For what it's worth, I was also a guy who took a look at the lines for the shuttle before the game and decided to hoof it. This was all good though... a long walk to and from the train on such a beautiful afternoon and evening, I did not mind. There's also a historic Craftsman style home to check out on the route to the Rose Bowl, so I guess that's cool too. 

Squad16

January 6th, 2024 at 1:21 PM ^

You're 100% right. They need to expand the concourse width (especially behind the press box side) and expedite people into the tunnels. There is so much land around the concourse, they have to have enough room for that/there's no excuse. They also should open 2.5-3 hours early; let people not tailgating get to their seats early to reduce the issues.  

I almost had a panic attack as well at one point (I lost my friends for about 5 minutes and was being pushed from multiple sides despite not moving), and I wouldn't say I'm the type who is prone to them.

It was scary for the kids too, at short height there is literally less oxygen in a mass of humanity like that. 

colonel

January 6th, 2024 at 5:37 PM ^

Sorry to hear that you had a similar experience... good on you for hanging tough! You make a great point about the experience for kids. If I had been a person there with say a 10-year-old, I would have been royally pissed and might have even left. So weirdly enough, the experience made me less anxious about the game itself. When I got to my seat, instead of being super nervous about facing a team as strong as 'Bama, I was just mad about the concourse crowding. When Michigan got into a rhythm late in the first quarter, it felt like vindication... I resolved that I wouldn't leave my seat for anything less than a desperate bathroom break, and sure enough, I did not leave the bowl until after the trophy ceremony.

Looking back, I am amazed at the disparity in emotions present on the day. The crowding was the worst I have ever experienced at any kind of live event, by a long shot. The in-stadium experience, given the scenery and the nature of the match-up and the flow and the ultimate outcome of the game, was pure poetry. Immense aggravation and utter elation all wrapped up in one football viewing adventure. 

BlueDad2022

January 5th, 2024 at 7:14 PM ^

We stayed in Old Pasadena so we could  get up early, walk and catch the Parade, go back to our rooms, and then walk the 1.5 miles to the stadium.   We arrived very early so mostly missed the crowd issues.   Tickets were 20 ish yard line.  Our only shock was climbing to Row 77 and initially thinking the last Row was 76.   Turned out the very top row (ours) was a row of bench seats hidden behind 76 rows with seat backs and a tad cramped under the luxury box.   My younger son even managed to hit his head jumping when Roman scored to tie the game.

That being said, we had already had an incredible time at kickoff and the entire weekend definitely exceeded my expectations.   Went to the 2018 Peach Bowl and much prefer an old, slightly uncomfortable stadium like Pasadena vs the sterile indoor environment of Mercedes Benz everyday.  The big bonus I didn’t anticipate was the party along the Parade Route all day Sunday with hundreds of vintage cars and motorcycles and street vendors and folks getting ready to camp out for the Parade.   

 

YoOoBoMoLloRoHo

January 5th, 2024 at 7:52 PM ^

Agree on your points and note a few others.

The proximity and timing of the Rose Parade was a huge extra benefit even without grandstand tickets.  Easy walk from the stadium and UM band was the highlight. Alumni tailgate was just OK but a great way to prep for the game (and a Seth sighting). I would add a negative for the logistics to leave the parking lot post game - as bad or worse than advertised. 

All things aside, it is definitely a bucket list experience for any CFB fan - and it exceeded expectations.

Flexie94

January 5th, 2024 at 8:21 PM ^

Agree that it was a magical experience. However, driving in and out was a pain. It took an hour to drive from the parade to parking (10:30-11:30) and over an hour to get out of the grounds, overall taking around 2 hours to get back to Santa Monica. This is basically what I expected from what I had read online. The next time I go, I will do what all the experienced hands had been suggesting: park in Pasadena, take shuttle to the game, and walk back to Pasadena after the game.

yakmidi

January 5th, 2024 at 10:10 PM ^

We stayed in Long Beach, took a Lyft in to the Southwest Museum Metro station, grabbed a train to Memorial Park, and got to the parade route in time to see the MMB. Easy, no parking. We then took the shuttle in to the stadium (that was a long line but it moved quickly) and walked back into town to make our dinner reservation after the game. Lyft back to the apartment after that.
We ended up paying a fair bit in Lyft rides but it was so nice to not worry about parking at all.

J_Dub

January 6th, 2024 at 2:05 AM ^

A UCLA season ticket holder told me to take the shuttle both ways.  The way back was maybe a mistake.  I tried not to notice how long it was in line but must have been an hour+ just in line.

 

Did anyone park on the golf course.  5 deep sounded bad to me, but in hindsight was probably faster than the shuttle and you just chill in your car instead of feeling like a steer in a corral.

RLARCADIACA

January 5th, 2024 at 10:23 PM ^

From 2004 thru around 2018 my son and I had season tickets to UCLA football at the Rosebowl mostly just for a Saturday FB experience in SoCAL.  We live in Arcadia which is 8 miles from the Rosebowl and 3 train stops (yes a Subway the Gold Line) from Old Town Pasadena.  We would always either take the shuttle down or walk from Old Town to the Rosebowl.  Shuttles back up even with a crowd of say 30k would always take at least 30 minutes in line usually more. It’s just a matter of how many buses and how fast they can get in and out of the Rosebowl parking area.  Sometimes if not too tired we’d walk back up into Old Town,  The way of tickets in and out seems to change with the Rosebowl staff every year and for some reason they just can’t ever cover it well.  And WiFi or even just cell service is sketchy down in the bowl and within the stadium.   But then again the views are good and I’d say worth it.  We did attend the two previous Rosebowl games with big Blue in the early 2000s but this time was too expensive and for us better screaming at home and following.  Michigan vs Everybody, BET,Win Out

Harbaugh soldier

January 6th, 2024 at 11:33 AM ^

We will never forget this experience and those who paid the big money to be here - you have an experience of a lifetime.

- weather felt like summer - could have worn shorts to game so hot

- the excitement the air was present all day long

- the b2 stealth bomber flyover was shocking and awesome 

- everyone was friendly and there was no rude people in stands

- there are bleacher seats in the end zones but most stood during play

- can’t really hear the bands as they are not micd up

- not enough replays of the action on big screens

- not enough bathrooms as the lines are enormous 

-the T-shirts and souvenirs are robbery prices $50 for tshirt?? Cmon

-the background view of the san Gabriel mountains while game is being played is football heaven!

 

it was a bucket list moment and congrats to all who were witness to this life defining moment. It was bliss!