OT: Missouri Football abandon's the block "M". Replaced with Tiger Logo.

Submitted by markusr2007 on

Missouri's earlier announced new college football team uniforms and new sports brand identity for other sports.

For football, they've decided to abandon the block "M" designation and embrace the tiger logo.  Kind of like the new black helmet with large gold tiger design. Also the all black home uniforms with gold numerals look pretty damn cool.

Check out the changes here: http://www.mutigers.com/sports/m-footbl/spec-rel/041412aaa.html

triangle_M

April 26th, 2012 at 3:13 PM ^

You would think that for all the theatrical hullabaloo there they would have chosen a better receptacle for the helmet reveal than a beat up cardboard box.  Oh well.

Brodie

April 26th, 2012 at 3:13 PM ^

good... one thing Mizzou people always complain about on their blogs is running into Michigan fans and one side assuming the other is one of their own. It was a problem for them as a brand 

Though really they should rename themselves after their most famous alum... the Mizzou Fighting Jon Hamms 

UofM-StL

April 26th, 2012 at 3:22 PM ^

I went to Mizzou. My freshman year there, I wore a Mizzou hat pretty much all the time. It was a gold hat with a black block-M on the front. I would wear this hat, on campus at the University of Missouri, and other Mizzou students would stop and ask me if I was from Michigan. Which then neccesitated a long answer about how I was, but the hat they were pointing to was in fact a Mizzou hat.

This happened all the time. It happened at Mizzou football games. I really liked the hat too, but I just had to get rid of it.

UofM-StL

April 26th, 2012 at 6:18 PM ^

He's in one of the commercials. Various famous Mizzou alum take turns saying "M-I-Z" and "Z-O-U" back and forth. Jon Hamm goes last, and in the most dramatic voice he can muster says "Z-O-U... Forever." It's terrible. It's probably on the internet somewhere if you want to look it up. I'd recommend it.

Mizzou also lays claim to Sheryl Crow and Brad Pitt (though he never graduated).

ThadMattasagoblin

April 26th, 2012 at 3:14 PM ^

I'm glad that we stick with the iconic winged helmet and don't do all of this Oregon/ Maryland/MSU helmet switches.  It cheapens your brand and makes you look like a minor league baseball team that has no identity.

TrppWlbrnID

April 26th, 2012 at 3:18 PM ^

"let's start with the women's soccer team!" *fireworks* *smoke* *"y'allreadyforthis?* three girls come out to mild polite applause.

also this, regarding the custom typeface: "These unique characteristics of the typeface are infused with speed and the serifs are sleek and powerful drawing inspiration from the ear of the tiger."

THE EAR OF THE TIGER!

Erik_in_Dayton

April 26th, 2012 at 3:21 PM ^

A refined color palette allows for instant team identification and heightens emotional ties to the Mizzou name. The official colors for Mizzou are black and gold, in keeping with the colors of the Bengal Tiger. Gold, Black, Anthracite and White are used for the foundation of the Mizzou Athletics color palette. 

There's so much bullsh*t there that I don't know where to start.  I will say that Bengal tigers are not gold, black, anthracite, and white.  I've been to the Cincinnati Zoo a few too many times for you to pull that one on me, thank you very much. 

MaizeAndBlueWahoo

April 26th, 2012 at 3:19 PM ^

I don't hate the way that looks, but I don't like it either.  TBH all-black rarely looks good.  All-any one color rarely looks good, actually.  When the Saints do it, for example, they look like gymnasts wearing Spandex.

LB

April 26th, 2012 at 3:21 PM ^

There is no way they can combat the similarities to Michigan, they lose every time. Don't fight the battle, find something and make it yours. Anthracite?

ChiBlueBoy

April 26th, 2012 at 3:22 PM ^

...I like the change. This isn't to say that we should change our uniforms significantly, but Missouri doesn't have the history or the immediate brand recognition with their old block M that Michigan does. I think the decal looks kinda cool. My only concern is I wonder how they'll look once they get a bit banged up. Offensive line players' helmets might end up looking like they have tigers wearing "Corky" helmets or headgear braces.

HopeInHoke

April 26th, 2012 at 3:45 PM ^

I really like those...

It's annoying seeing block M's on hats and apparel and thinking Michgan only to see its Mizzou- glad their football switch may make that less common!

2 Walter Smith

April 26th, 2012 at 6:18 PM ^

the Michigan Athletic Director that hired Bo, was one of the great pioneers of sports marketing.  Sports marketing has helped pay for the scholarships of thousands of student-athletes.  You surely can think of something worse that has happened in sports in your lifetime than the legitimizing of sports marketing as a career.