I agree. It is a smart choice from an athletics perspective. And, for the basketball-oriented programs in the conference, I'm sure they were less reluctant about this. When we talked Big Ten expansion, I'd always thought that while Louisville wouldn't be a target for us, it would be a good get for another BCS conference, whether it's the Big 12, SEC, or ACC, which I thought was the least likely, although that was before Pitt and 'Cuse joined.
it's a major award