More 'Under The Lights' Gear

Submitted by ryanfourmayor on

What is with all this ugly adidas gear? I havent really cared about the switch from Nike to Adidas because its just a small logo on the t-shirt/jersey etc. But these shirts and that ugly hat are the last straw. I like the under the lights logo but would never purchase a shirt like that.  

when will it end?

JeepinBen

June 15th, 2011 at 9:40 AM ^

When people don't buy the ugly stuff. Dollars drive merchandise sales. If things don't sell, they'll stop making them. If they sell (like how the jerseys are selling like crazy) they'll make more things like it (like the hat)

los

June 15th, 2011 at 10:24 AM ^

What is this the mgofashionpolice? If you don't like it, don't buy it. It's not like it's the only Michigan merchandise available... not by a long shot.

On another note... I like the new Adidas techfit jerseys we'll be wearing this year. They look nicer than the ones we've been wearing the last couple of years and supposedly provide some performance-related advantages as well (says adidas, take it for what its worth).

JeepinBen

June 15th, 2011 at 10:50 AM ^

When the "legacy" jerseys sell really well, Adidas will market more "legacy" merchandise like the shirts and hats.

I personally like other M Gear better, so I wont buy this stuff. To each their own though.

jg2112

June 15th, 2011 at 9:42 AM ^

Don't buy the stuff, don't whine about it.

I like it, so do my children. We're going to buy some.

You don't get economics, do you?

Steve Lorenz

June 15th, 2011 at 9:59 AM ^

Who said he didn't? When there's no alternative choice for memorabilia representing the event, it's bound to sell well becuase people are liable to purchase goods in order to have a piece of history. Doesn't mean the stuff doesn't look like shit. 

 

EDIT: I personally like the shirt....not the hat so much, I am just coming from what I believe his POV is. 

Tater

June 15th, 2011 at 10:35 AM ^

People who don't like the shirts have just as much right to express their opinion as those who like them.  Put me in the catagory that thinks they suck.  

When Don Canham took over the Athletic Department, he made a lot of money for Michigan.  Most of the time, he did it with class.  David Brandon is just sucking every bit of money out of the fanbase and the program that he possibly can with no respect for the "tradition" that he touts at every opportunity.  

You can choose to participate in the peripheral income grab if you want.  Others may choose not to participate.  But all have their right to their opinion.  

jg2112

June 15th, 2011 at 10:49 AM ^

"Don Canham made lots of money for Michigan with class."

What the heck does this even mean......this is throwaway rhetoric.

David Brandon is not forcing the fanbase to purchase this stuff - in contrast, the fanbase by incredible numbers seems to love this stuff and is purchasing it through their own free will. Also, your assertion that the fact he is offering products for sale means he has no respect for Michigan's "tradition" is, again, empty rhetoric.

Michigan merchandise for years has been intensely popular, and lots of people have bought it throughout this country. Nothing David Brandon does is going to change that fact. Wait - he might. Michigan might become MORE popular as a national force if it continues to impose itself with innovative marketing and scheduling ideas (The Big Chill, the Alabama game, the night game, etc.) I fail to see how this is anything other than a good thing for a Michigan fan.

OMG Shirtless

June 15th, 2011 at 12:01 PM ^

It honestly is not worth debating with Tater.  He has stated multiple times that he does not respond.  The only time I've ever seen him respond to a comment I made on one of his posts, he called me gay, then changed it before I could even get my response locked in.

M-Wolverine

June 17th, 2011 at 2:09 PM ^

I keep sending the most amusing pics and videos and stuff about Hoke/Tressel to people I know around the team. Figured they'd get a kick out of this one.

mgoviking5

June 15th, 2011 at 9:47 AM ^

The shirt on the left is pretty solid and the other is your standard "big game" T-shirt. The hat, however, appears to be of the snapback variety that the kids like nowadays.

EZ Bud

June 15th, 2011 at 9:56 AM ^

I may be wrong, but I think there is only one shirt being shown here. I think the shirt on the left is the front, and the shirt on the right is displaying the rear graphic. Personally, I don't mind it. It has a nice clean look... especially the front. I'm digging the old school Adidas logo. 

2Blue4You

June 15th, 2011 at 10:04 AM ^

You are right.  One shirt.  I would buy the one on the left if it didn't have the logo on the right on the back.  

Don't they get that Michigan likes the clean, simple look.  The block M is bold, clean and simple and what most fans want.  Although I like the old school Adidas logo, I don't like all the modern stripes and swirls most of their gear has.  

James Burrill Angell

June 15th, 2011 at 10:02 AM ^

I like the white t-shirt on the left as well. Think thats the one they were giving away to media who were present at the jersey unveiling on Friday.

Has anyone seen it for sale anywhere?? Moe's or M-Den? Would appreciate the link if anyone has seen it

icefins26

June 15th, 2011 at 9:48 AM ^

I'm an Adidas supporter for the most part but this is getting bad.  Not just the "Under the Lights Collection", but most all of their merchandise looks cheap and slapped together as of late.  I do like the new jerseys and the Techfit concept, along with their improved equipment lines but they need some help on the merchandising/design front.

ryanfourmayor

June 15th, 2011 at 9:58 AM ^

i like some stuff they do. Im a big fan of the simplistic 'HAIL' shirt or michigan football but its like they dont have graphic designers that appeal to all types of consumers. The lastest stuff is crappy t-shirts you catch at a ball game from a t-shirt cannon, you'd be happy to get it but realize its not that great of a design.

maizenbluenc

June 15th, 2011 at 10:16 AM ^

I used to be in the consumer PC division. Back then IBM PCs cost $150 more than an Acer. IBM had way better customer service, warranty, and used gold versus tin in the parts construction.

Guess what? Most people went with the cheaper option.

We had a GM tell us "our new value proposition is best performance for lowest cost" and kicked of a project to reduce cost. Therein lies the end of the the IBM PC.

The bottom line is, until the people in this country shift their shopping habits from "as much cheap stuff as I can get" to "less, but higher quality stuff that will last me longer" we'll continue to get more and more walmart / dollar general quality stuff on the shelves. The funny thing is, it seems the branded companies even push the cheap stuff at a price premium.

I've got Champion reverse weave sweatshirts and t shirts from the 80's and 90's. The Nike and Adidas t shirts and ball caps I have all seem to last about 2 or 3 years before they make the yard work attire shelf.

As for hat designs: it amazes me what my 14 year old son thinks is a cool hat (flat brim, busy edgy urban design, etc.). My 12 year old likes a different look than his older brother (curved brim, simpler but still edgy design). So I guess everybody has their opinion. (Neither of them like the Adidas NASCAR like designs we've been seeing however.)

Adidas are not stupid. A large number of people must be buying this stuff.

jmblue

June 15th, 2011 at 11:30 AM ^

While I agree with your general point, this UTL stuff isn't cheap, at least in terms of price.  What's driving sales is the perceived sense of scarcity - these might not be available again (though if they're a big hit, they probably will be).

MGoShoe

June 15th, 2011 at 10:13 AM ^

...you're saying, but that doesn't really bother me. I guess I'm much more open to Adidas than most, probably because I've played soccer since I was a little kid in the early '70s (including when I lived in Germany), and Adidas/Puma were what we exclusively wore.

When I buy athletic gear, I tend to go with Adidas then Nike. I don't even consider UA, Reebok, etc.

name redacted

June 15th, 2011 at 10:01 AM ^

My 2 cents, not that it matters, is that they are all pretty weak.  I'd wear the shirt on the left, if someone bought it for me.  The rest, just bad.

And if your really going to put out a hat so bland and old school, why not just take it one more step and replicate the infamous Schembechler lid.  All blue, maize block M.  Clean and perfect.  I'd buy that, full price even.

 

VeryBlue

June 15th, 2011 at 10:02 AM ^

It is long past time to replace my old and worn Steve and Barry's Michigan gear.  However, 28 bucks for a t-shirt?  Yikes.

profitgoblue

June 15th, 2011 at 10:10 AM ^

I don't pay $28 for button-down dress shirts - I sure as f-ck am not going to pay it for a stupid t-shirt.  Not to mention the fact that the logo is stupid.  I am always amazed at the amount of money entities pay marketing firms to produce stupid designs like these.  My 3-year-old son draws more interesting things (just the other day he drew a street light that looks like a huge p-nis).

 

Marvin

June 15th, 2011 at 10:54 AM ^

At first glance I was thinking the "penis light" was a light you clamp onto your penis, much like a "book light." The penis light would be for when you need to take a whiz in the middle of the night and don't want to turn on the actual bathroom light.