JJ McCarthy getting in on NIL
SIAP but JJ looks to be taking advantage of the NIL, and looks to have himself a DirectTV sponsorship. I've also seen Hunter Dickinson and Eli Brooks with branded clothing. Any other NIL moves by Michigan athletes anyone has seen?
There’s nothing like streaming every live game, every Sunday afternoon with https://t.co/4kVZMdVQlp. I’m teaming up with @DIRECTV to give college students an even crazier deal this season. Use the link above and promo code “YOKE” for an extra 10% off! pic.twitter.com/gNuARuW9G9
— J.J. McCarthy (@jjmccarthy09) September 14, 2021
September 14th, 2021 at 12:42 PM ^
What does SIAP and NIL mean?
September 14th, 2021 at 12:43 PM ^
Sorry if already posted and name image and likeness.
September 14th, 2021 at 12:49 PM ^
I was feeling good about knowing SIAP & NIL, but my middle-aged bubble was burst at "YOKE".
September 14th, 2021 at 12:51 PM ^
Yeah, I'm lost on YOKE too.
September 14th, 2021 at 12:55 PM ^
Something similar to "swole"? Just capitalized for emphasis?
September 14th, 2021 at 12:57 PM ^
Isn't that the yellow thing in the middle of an egg? Oh, wait - no. No it's not. Its the steering wheel (well, half a steering wheel) for an airplane. And for a submarine, if you didn't know...
Aside from that, I got nothing...
September 14th, 2021 at 2:09 PM ^
Maybe it's a preview to how you'll feel by locking yourself into a multi-year contract? Honesty in advertising for a change?
September 14th, 2021 at 2:32 PM ^
Definitely how I pronounce the inner of an egg, at least
September 14th, 2021 at 1:39 PM ^
Well, the top result from my Google search said "Stop Infantilizing Autistic People," but that didn't seem right.
September 14th, 2021 at 3:43 PM ^
what is internet
September 14th, 2021 at 5:21 PM ^
Like interweb, but faster.
September 14th, 2021 at 12:42 PM ^
Exciting
September 14th, 2021 at 12:50 PM ^
Wondering what the landscape of NIL is like in the next few years.
JJ only has 24k followers, but because NIL is new, this is newsworthy. It gets retweeted by beat writers, it gets posted to MGoBlog, etc. DIRECTV is getting a ton more eyes on this advertisement simply because NIL is so new.
It is smart advertising IMO though. While I might not click on the link and subscribe, next time I'm looking at cable providers/streaming services I may think "well DIRECTV sponsors Michigan athletes, maybe I should check them out".
September 14th, 2021 at 12:58 PM ^
Yea this is notable today but it probably won't be in a few years. Additionally, I doubt it will be that lucrative for JJ. It's likely an affiliate deal where he will make a cut of each new subscriber he brings. Given his limited reach and the deal restrictions (college students only, who are notoriously cheap), I can't imagine this being a huge money maker.
September 14th, 2021 at 1:01 PM ^
Exactly, I'm not personally going to get DirectTv, but they do get some positive vibes I'll remember when I am looking for a streaming/cables ervice.
I brung up Players Trunk, because even though I don't particularly like the designs, I might buy a Hunter or Brooks t-shirt just to support the players.
September 14th, 2021 at 12:59 PM ^
Does JJ not know about the monthly cord-cutting threads? Those always get a lot of (ATT induced) DirecTV hate...
September 14th, 2021 at 1:18 PM ^
CYTFSO?
September 14th, 2021 at 1:28 PM ^
Am I the only wet blanket worrying about the backup QB getting in the NIL game while the starting QB is hearing 7 for 15 all week? Or maybe I missed Cade's NIL action.
September 14th, 2021 at 1:34 PM ^
Cade made headlines a couple weeks ago with the first ever crypto-based NIL deal.
September 14th, 2021 at 3:09 PM ^
These kids and their affinity for farming.
September 14th, 2021 at 5:30 PM ^
You won't believe it but Valenti is big mad about this.
September 14th, 2021 at 5:41 PM ^
Does MSU have any NIL deals. Anything??
September 14th, 2021 at 5:50 PM ^
One of their mortgage kings is handing out bags of cash to everyone.
September 15th, 2021 at 1:55 AM ^
What could he possibly be upset about?
September 15th, 2021 at 8:46 AM ^
Nobody knows who he is so he shouldn't get their endorsement. He's becoming so Michigan obsessed that he can't put together a coherent thought on them. He's like a crazy ex girlfriend. He was also saying how all media has a secret pro Michigan agenda.
September 14th, 2021 at 8:21 PM ^
Who cares? I have like 24,000 MGoPoints.
September 14th, 2021 at 8:30 PM ^
...and then some.