it is a treasure forever
now i will purchase noodles
it is a treasure forever
now i will purchase noodles
Nothing says the tradition and pageantry of Michigan Football like Kraft Macaroni and Cheese. You Know You Love It. (tm)
Make. It. STOP.
I guarantee you that there will be Michigan Kraft Mac & Cheese very soon if this is indeed a partnership.
The noodles will be the shape of block Ms. They may even sell them at Big House Grill in the concourse for $8.
Pretty sure you can already get Block M noodles at M-Den.
I have some.
I would rather see that rather than a bunch of advertising on the field and surrounding area. Plus, it's not the worst novelty.
This is just the first step to bringing back the right shade of maize. RIGHT?!?!!
Best making lemonade out of lemons comment ever
Obvious opportunity for new branding image here, guys.
Michigan is now Macaroni and blue!
/sees self out
U know I say that today didn't pay much attention though
Can we use that yellow on the uniforms?
Illinois already has that market cornered.
KILL IT WITH FIRE.
100% worst thing ever.
I've never been one to rabble.... but that sucks
Dear Kraft -
Neither I, nor my extended family, will buy ANY Kraft products (or Kraft family brand products) until this noodle is gone. I'm not even kidding.
You know you love it.
That's photoshopped, right?
Because that's certainly not something you'd expect to see just outside the entrance of college football's holy cathedral.
That's gone by Saturday, right?
This is the naive in me, but could it be that they are going to fork lift it out of the stadium on Saturday, and keep it in the stadium the rest of the week so it doesn't get vandalized?
I really hope they leave it out in the open so a valiant graffiti artist can have at it.
Pour it on
right in front of Wrigley field. Gross.
I was trying to place where I'd seen one of these before, and there it is. These things are freaking massive.
And my first instinct was to say it looks cheesey, but... FML.
Yup. And it emits a Mac and cheese smell on game days and the one drink jackass crawled inside and got stuck and they had to use the jaws of life to cut him out. Very classy DB.
I say nay nay. It's OK to say no, Dave.
Apparently everyone but you.
I really don't care.
Seeing some people on here acting like this is the end of the world is hilarious though.
Dave Brandon, once again building the brand of Dave Brandon.
To be fair I still rank those things above a noodle outside the stadium.
That is what I was just going to post.
Or about 75 years of paint:
And we were worried about curly fries!
So many drunken photos get taken of people climbing on top of that monstrosity.
re the sign: TWSS!
It does sound kinda rape-y.
I'm going to go there and spray paint
"Not Really, Ohio Stadium Might"
We cant even climb on it? Well fuck that shit
Just wait until you can't get into the stadium because of the line of dudes wanting to get their picture with the noodle against their dicks.
So DB's got "You know you love it" tattooed on it? Not quite "Welcome to Jamaica, Have a Nice Day!", but close.
when news like this doesn't even make the front page anymore. Because Y U NO LIKE DAVE BRANDON HE HIR'D HOKE 'N HE WINZ FOOTBAWL GAMEZ!!!
Edit: Can we get our picture taken with Marlin Jackson in front of the Kraft noodle? On top would work too.
Is this for real?
"Relatively small sculptural advertising"?
You do realize this thing is about the size of a small U-Haul truck, right?
Seriously? I have photo with my family from the early 2000s in front of the M. If you want to argue at least do it well. You're better than this, Butter.
Maybe he's a Yankee Doodle Dandy.
Seriously. WHO CARES. It's a noodle. And it's pretty little compared to the stadium. You may not even see it when you go to games. Get over yourself.
That's what she said.
Swazi here makes a very insightful observation here - must be a marketing major. Studies have shown that it is strictly the surface area of the advertisement relative to that of adjacent structures that measures the visual and symbolic impact of said advertisement.
And guys, the Big House is pretty big! So until the Fenway Citgo sign is installed WHO CARES! I mean, it's a noodle. It not a swastika, or a big veiny penis (no veins on a Kraft noodle, folks - you know you love it smooth!)
What if they're creating an army of them? Holy shit. It must be a conspiracy like in the X-Files... *Roswell* style! This giant noodle could be the fuckin' damn thing responsible for the fall of the human race. In this world gone mad, we won't spank the noodle- the noodle will spank us. And after the fall of man, these noodle fucks'll start wearing our clothes and rebuilding the world in their image. Oh and only those as super smart as me will be left alive to bitterly cry - *you maniacs*! Damn yous! Goddamn yous all to hell!
Well, at least they made it fast... and sexy
Today is the day Skynet became self aware. Dollars to doughnuts, this thing was built by Cyberdyne Systems.
From the page of the the "producer"....(LINK)
"As part of the “You Know You Love It” campaign, Kraft Macaroni & Cheese realized that icons should mingle with other icons. We decided the Kraft Noodle was a big enough icon to mingle with the likes of iconic locations such as; Wrigley Field, Pier 39, Faneuil Hall, LOVE Park, Navy Pier and a few more. "
Pardon me while I plot the demise of the Big Noodle...
I've been in favor of most or if not all the decisions that Brandon and the AD have made in his term. But this is a little too much for me. I won't place all the blame on one man, but I hope it's short lived and doesn't metastasize throughout the stadium
Was Dave Brandon smoking weed with those 6 kids who got busted in the big house this morning?
If he thought trying to take the seat cushions away pissed people off, wait until the backlash of....whatever the hell this is.
There was a Coca Cola ad on the marquee this afternoon.
You forgot the giant rotating KFC bucket on the top of the scoreboard.
and terrifying. But let's be honest, the advertising will just slowly seep into Michigan Stadium like the change of maize to neon yellow. We won't even notice. Case in point, Absopure. It's all over the stadium. We don't even notice it anymore. Granted, he should have started with a smaller noodle and worked up to this monstrosity.
I am all for this!
He could be our new mascot! Don't mess with the Michigan Marshmallow man. He could dress in maize and blue. And we could bring back marshmallow throwing. (freezing of the marshmallows strictly verboten)
WSJ: When did the idea to construct a 100 foot walking advertisement for junk food enter your fevered mind and take us through the "thought process" that precipitated this abomination the students are now calling "the Horror, revisited"
Dave: I was only trying to generate a little cash flow. I knew advertising in the stadium was frowned upon so I tried to think of the most harmless thing. Something I loved from my childhood. Something that could never ever possibly destroy us. Mr. Stay Puft!
WSJ: Good think'in Dave.
I would posbang you so hard if I could.
Flood his inbox. Let him hear the rage.
and by someone, I mean 110,000 people on Saturday should vandalize it
That's Big Ten chic. I like it.
Close down the stadium. It's over. People will go on a strike against noodles.
I think it is something they could have outside the stadium. But this is kind of random.....a noodle in the middle of the concourse? The fuck?
Perhaps this is the mascot?
Bo Schembechler is thinking that the Rose Bowl snub doesn't seem so bad in hindsight. Stuff Dave Brandon in the noodle and don't let him out till The Game.
Ok, now Brandon has crossed the line.
Unless all 114,000 get a free bowl of Mac n cheese at half time for free.
for the sake of 30 cents of highly processed food product.
Brian's first non-Meta board post?
Thet better move that monstrosity out of harms way after the game. I could envision someone crafting a head onto the end of it and making the thing into a huge dildo... Just as long as the Ohio logo is on it, I'm OK with it....
Maybe we can get the Weinermobile for UTL II
Cool bro, take your tier 3 degree and go get season tickets for your own alma mater.
If you truly have a Michigan degree and are threatening to not renew your season tickets over a noodle...god help you, man.
You've had season tickets since you were born?
They can be passed on through family and not everyone that attends college is in their early 20's.
This is even more hilarious. Our AD has spearheaded the construction of basketball facilities that allowed us to recruit the players that carried us to a national championship game. He instituted a hundred million dollar campaign for the rest of the athletics department that will no doubt give the University of Michigan the best non-revenue sports facilities in the entire country - do you have any idea how much work goes into hiring the right people to pull that off, alone? Oh yeah, he also hired Brady Hoke, a man who you know doubt worship.
And you are ready to hang the man because of things like a noodle. Get over yourself.
And honestly, I think it'd be pretty dumb to accept reading/grammar advice from a dude who just called our AD "Brand-On."
For the record, I think the noodle is pretty ridiculous. But to insinuate that you care more about the (potential?) slow integration of advertising inside the confines of Michigan Stadium rather than the gameday experience, the product on the field, and everything that goes along with it is absolutely asinine.
It is inevitable that advertising will be a part of Michigan Stadium. Or would we like to continue paying for rising costs with rising ticket prices? I know ticket prices will keep rising, but advertising pays for many things. And the noodle will move on to it's next destination on Sunday.
Little hint: Noodle or no noodle, ticket prices will continue to rise. It's not an either/or when Dave Brandon is trying to maximize revenue.
Michigan doesn't need the money from this. But Dave Brandon wants it anyway. That wll never change.
Bando stop frontin'.
You know you love it
So instead of acknowledging a perfectly valid argument, you counter by pointing out a typo.
You sir are the Joe Tacopina of MGoBlog. "I would love to respond to your argument in an insightful and thought provoking way. Truly would love to. But unfortunately there is a typo and I can't do it. And even if I wanted to respond, the Posters Union would have to sign off on it. So I surely can't do it."
The bottom line is Dave Brandon has done more for the University of Michigan Athletic Department than your minute annual donation and attendance at games ever could.
For the love of all that is holy, please do give up your season tickets.
"The bottom line is Dave Brandon has done more for the University of Michigan Athletic Department than your minute annual donation and attendance at games ever could."
So that means that he is above reproach? No, it doesn't. Yes, I'll concede that he's done a lot of good. That doesn't mean that the man is perfect and that we have to agree with everything that he says and does. We can respectfully let him know our opinion. I know that I did. Taking into account the wishes of fans and alumni is also part of his calculus.
Give me your tickets. I will gladly use them and not whine over a noodle.
Cool story, bro.
I'll gladly buy those tickets. Then tell you how stupid you sound after taking them.
Anybody know what we get for this act of aesthetic prostitution ?
Like, exactly. In U.S. dollars. Not that any amount is worth it. But I have the feeling that what we get for this monstrosity is embarassingly puny.
Lifetime supply of Mac n cheese. Should really help with recruiting.
Everyone is missing the point here - Recruits love Mac n Cheese! Michigan has to do this in order to keep recruiting at the current pace!
Are Terrance and Phillip any good at football? They seem a bit under-sized.
I really think it's a legitimate question. There is no way parking a giant noodle in the concourse will bring enough money to make any appreciable addition to the current budget surplus.
And the fact it's there anyway says all you need to know about the philosophies of Dave Brandon, Hunter Lochman, and the rest of the penny-pinchers at 1000SSS.
You guys are hilarious.
Suppose we better boycott those video boards. While we're at it, let's boycott all the seats installed after 1927! YAAARRRGGGGHHHHHH HIVEMIND THINKING!!!!
We get your point, man.
There is a stark contrast between new seats, press boxes, and other modifications made to maximize the fan experience and keep the stadium up to date and blatant commercialism that nothing to so with the fan experience except to tell you buy Kraft Mac N Cheese and makes the stadium and area look tacky and just plain out if place.
If you think that one noodle makes the entire big house look tacky, you need to get over yourself.
If you don't think having a random giant noodle in front of the iconic Block M scoreboard that many take pictures in front of doesn't look tacky I highly suggest prescriptive lenses for what qualifies as tacky and what doesn't.
We can make money selling lots of them.
If you don't think a giant macaroni noodle makes the Big House look tacky, you don't understand Michigan Stadium.
There must be a godwin's law equivalent to use of "hivemind". Catchy buzzword for folks who are too cool to engage the masses, generally non-responsive to the issue.
It's the single word equivalent of "As a matter of fact I won't, because Wood drastically underestimates social distinctions predicated upon wealth...."
"Do you like apples?"
The NCAA sucks and should be destrroyed by fire.
10,000 images of Dominoe's Pizza or Coca-Cola inside the stadium concorse already?
The really funny thing about this photoshop job is that the Domino's logo looks right at home with the obscene collection of patches, logos, etc. adorning the NASCAR suit that Devin Gardner is wearing in that picture. The faked Domino's logo looks right at home. You can hardly find another square inch of Devin Gardner onto which you could slap another logo.
Yep, I picked this photo to poke a little fun at all of this outrage. Plus, the football matched the logo I was working with.
...that the noodle is maize.
I think they are also putting #noodles on the field this year. It's a secret. I have inside info. But some shoot the messenger or my fictional source.
I contacted Kraft to bitch about it. They won't care, but I feel better.
and somebody takes a gigantic dump in it tomorrow night.
I bet Kraft will start some stupid cross-promotion with UM that encourages Wolverine fans to have their photo taken in front of the noodle and then post it on Kraft's FB page, with weekly prizes of Kraft products given out for the best photo. Who doesn't want a case of free Mac 'n' Cheese in their pantry? Especially if it comes with a letter robo-signed by David Brandon thanking us for participating in the Great Kraft-UM Cheese-Off?
I wanna see Brandon commission a giant Goatse statue on top of one of the screens just so I can see the reaction on MgoBoard.
...Dave Brandon turns all Ross graduates off from wanting to work for Kraft.
You serious Clark?
I undertand the angst but I don't think advertising is bad. It makes U-M money and it's outside of the stadium anyhows. But to each their own.
Now, tin foil hat time: Know what Dave Brandon's shift at Domino's & Kraft Mac & Cheese have in common? CP+B (crispin porter + bogusky). Dollars to donuts, that's why it's there.
Questions: Does Michigan need the money the Branoodle provides? Is it a noticeable and necessary addition to this year's Athletics budget surplus?
with Oberon and you can swim / drink from one end of it to the other?
If not, then worst thing ever. What's next?
to make money...that's why we have top-notch facilities, BUT -
the noodle must go. It is beyond all suckery and as someone pointed out already, something you would laugh at an opponent for.
Wow. I can't wait until the entire concourse is covered in advertising sculptures. Nothing says Michigan Football like Kraft Macaroni & Cheese. Next, expect a large box of Kix outside both endzones, and a giant hostess by the east entrance.
Thank you Dave Brandon. Where will you put the Oscar Meyer Wienermobile?
You need to look through the thread again.
And here I thought this was another "Mike Cox to fill Giant's void" post. Imagine my disappointment.
A bit ambivalent to be honest. Advertising is the reality, it could be far worse than this. Let's just hope Brandon can exercise some restraint as far as inside the stadium goes.
That shit's gettin' graffiti'd ASAP.
Spray paint some veins maybe a little paper mache tip with some hairy ballz... and leave the letters.
Or ram it with the "deathmobile".
How long until we add advertising to once a year uniformz?
Here is a sneak peek of the helmets to be worn Under the Lights.
DB must be watching a lot of disney junior
A friend of mine who is a dentist in Ann Arbor told me his patient works for the athletic department and his only job today is to deal with the noodle.