The Story 2014: Memories Of Butter Comment Count

Brian

Previously: The Story 2013, 2012, 2011, 2010, 2009, 2008. Preview 2013.

So I'm in Canada and I'm shopping for food and we're in the dairy isle and my friend laughs and says "no way." But yes, yes way. There is a margarine they are selling called Memories Of Butter.

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This is an acceptable name for something only if dairy cows have been obliterated by whichever flavor of apocalypse comes home to roost. In between shifts at the sludge plant you smear Memories of Butter on your protein cube and weep silently when the child who doesn't know any better asks you what it was like during the Before Time.

In a world where there is butter, this is literally the worst possible marketing. The butter is three feet away. Once moved to action by the memory of butter, you can reach out and acquire butter. Our operative theory was that it was badly mistranslated from French, or at least there was something lost in translation. What that could possibly be we do not know.

And so: Michigan football. There is no quote more Memories Of Butter than this Gerry DiNardo exclamation about Michigan finally getting rid of that Denard Robinson guy:

"When I saw them in the spring it was like a war at the line of scrimmage. It was what you imagine it looks like at Alabama and all the downhill teams. It changes your entire program. Just like the spread makes your defense soft, the West Coast offense makes your defense tough."

That comes from a Mark "Stretchgate" Snyder article that is almost as embarrassing as the article that will follow him around until he dies:

Every spring and fall, the network analysts would attend a practice, try to absorb the flavor and make nice about the impact of an offense they knew didn't fit.

Then they strolled into Ann Arbor this spring and had to check their GPS — or their mirror to see if they rolled back a decade.

This was Michigan playing smashmouth football, the game's nastiest, purest form.

Michigan finished 11th in the Big Ten in sack-adjusted rushing, ahead of only Purdue, and was last nationally in TFLs allowed. A tub of margarine may well have made the two-deep on Michigan's "smashmouth" offensive line. It would clearly be the Free Press's best reporter.

Michigan football is a white tub proclaiming to be a memory of a feeling. It is on the shelf next to things that still provide dat mouthfeel tho. For everyone reading this Michigan basketball has provided the craved-for combinations of hope, joy, and even eventual, forgivable disappointment. For myself and a goodly hunk of the people reading this, USA soccer has also filled that void. But when we cleared the NBA draft and the World Cup, the cliff loomed ahead.

The dread was palpable. Dread. Unprecedented, but true.

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How did we get here? Every year the fact that I declared 2005 the "Year Of Infinite Pain" becomes yet more ridiculous as we explore new avenues in not feeling real good about football, but I submit that 2013 was the worst football season I have ever experienced. 2005 just isn't even in the ballpark anymore; 2008 had an obvious explanation and novelty; 2010 was GERGtastic but man I can't get that mad at a season containing the 2010 Notre Dame game.

Why was 2013 the nadir? We've learned that it's worse—so much worse—to know that you have absolutely no chance to score points than to have absolutely no chance to prevent them. Ludicrous pointfests like 2010 Illinois and 2013 Ohio State are full of explosions, at the very least. Farting out a three-point loss with under 200 yards of offense is death on a field. There are tense, well-played defensive battles that are the football equivalent of pitcher's duels, and then there's 2013 Michigan: Don Kelly, the football team. (Except when they weren't.)

I kind of lost it as a result. By the end of the year I was giving up on UFRing anything and proclaiming that I was going to go bowling because the Big Lebowksi taught me how to sportsfan my best

The movie is a series of unfortunate events culminating in the death of Donny thanks to the bullheaded stupidity of Walter, who doesn't want to give up his fifteen dollars to some nihilists. That Donny dies as an indirect effect of that decision is the capper: your desires and actions are futile; you are subject to the random capricious whim of a universe that doesn't care about anything and if it was going to care about something it absolutely wouldn't be you. I don't have to spell the rest out for you. Sports!

…and I remember watching the bowl game in this state of obligation. Worthless, stupid obligation. We had gone from infatuation to a  bad 30-year-old marriage that will never end because no one can think of anything better to do.

In retrospect, all of that seems… on-point, actually. Semi-quitting and having public conniption fits at the folks who defended Borges looks like eminently defensible behavior, and that's coming from a guy who occasionally remembers certain actions in high school and has to quickly think of something else lest the eyerolling self-shame overwhelm.

This is where we are: when I got around to doing the Iowa UFR at the last possible moment, most people just asked "WHY?"

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How do we get away from here?

Many of you aren't going to like my answer to this. It is: hold on to what we have and hope like hell. Transitions are awful. Michigan has suffered through two consecutive botched ones that left the roster in a state of strip-mined mid-majordom for the better part of a decade. The next one will either be run by Dave Brandon or an unknown person who has just arrived. With nothing approximating a terrific idea out there after Texas snapped up Charlie Strong, with zero reasonable, available Michigan Man™ options out there, the move appears to be to sit tight and hope.

And Brady Hoke does provide a good deal of hope. Seriously! His recruiting is bulletproof. He is the real William Carlos Williams. Michigan can suffer through the least tolerable season since the 1960s; he can lose three top-100 commits; Michigan State can win the Rose Bowl. None of this prevents him from locking down a class of consensus four-stars minus a kicker and an OL legacy. Save for the rare Skeeps suckerpunch or microfracture surgery, all of these players will arrive qualified and stick around until they've been definitively passed on the depth chart… and possibly beyond.

If these are the kind of positives that seem beneath This Is Michigan, well, yeah. This Is Michigan is fiction. This Is Michigan has rarely meant anything better than 9-3 since the 80s ended, and the program is now 1-5 against MSU and 2-11 against OSU since [insert year here]. They haven't had anything approximating a complete roster since 2006, and even that team was so desperately short on cornerbacks that Chris Graham spent much of Football Armageddon trying to cover a future first round pick WR.

This is were we're at: trying to figure out exactly which things we took for granted for 40 years are real assets and which are replaceable. For me, keeping guys around until they're good is not replacement-level performance—as much as I wish it was. And even if I think Hoke is set on 1997 Michigan as the endpoint of football as the sport mutates at breakneck speed around him, there are teams that make it work.

I just want something to work now. I just want something to sit on my tongue and dissolve into a salty heaven, like my father told me about in the long long ago. I may be of the mines and forever from the mines as we try to keep the engine that keeps us all alive running, but by God even a man of the mines has heard about grass, and the possibility of moving forward upon it for upwards of three yards at a time.

Let's find a cow. Let's punch it until it excretes butter. We may later find out that punching a cow until it leaks is not the optimal way to do these things, but that's for later. Now is for building a society like idiots who have only read about it in books.

Comments

MadMatt

August 25th, 2014 at 1:28 PM ^

Brian,

I like you and your writing generally, but this column sucks on so many levels, I hardly know where to begin!

First, stop acting like a 13 year old Michigan State fan who can't remember past the mid-point of last season!  What makes Michigan Michigan is an alumni and fan community who remembers that we are a world class University, and a world class athletics program (not just a football team) with a decades long legacy of consistent distinction.  Yes, the last decade has been epically bad for football, by our standards, and there were cracks in the foundation even before then.  We've weathered periods just as bad and returned to succeed the way we expect.  We are MICHIGAN G-D it!  We have a football All-American who went on to be President of the United States.  Present and former Michigan students comprised 2 out of the 6 pairs who skated in the finals of the 2014 Olympic Ice Dancing competition.  When I was a student, a visiting international law professor told me that the international law section of the Michigan law school library was third in the world (behing Heidleburg and Harvard) in his opinion.  While other schools are dropping wrestling and men's gymnastics as varsity sports, Michigan is winning national championships in them.  A Michigan student who was a volunteer, assistant coach for the swim team just became the most decorated athlete and most prolific Olympic champion in history during the 2012 Games.  Current Spartans and Buckeyes, you want to know who your boss is going to be in 10 years?  You might want to get familiar with the current student body in the Michigan Law, Business, Engineering, or Medical Schools.  That may be arrogance, but it is also THE TRUTH!

Second, you write an article LIKE THIS less than a week before the season opener?  We know precisely jack-____ about how the football team will play during the season, and we're about to get some actual information within days if not hours, but you're already making the "Wait til Next Year!" signs?  Let me remind you, college football is one of the least predictable sports.  The sample size, 11-14 games, is tiny.  Kids whose average age is under 20, and many are away from home for the first time, are major contributors.  You want to know a reason why our team's performance has been so lack-luster?  Here's a big one that no one wants to acknowledge; we've been extraordinarily unlucky (except for 2011, which explains why it stands apart from the seasons before or after).  There are a million reasons why our O-line was a dumpster fire last year, while still having two seniors who got drafted at the tackle positions.  He's a big one; we were extraordinarily unlucky that the 4 and 5 star athletes recruited to play the interior line positions all failed so spectacularly.  This year we've lost our two senior tackles, true, but all the other guys are a year older, and each season is a new roll of the dice.  Which leads me to my next point, Michigan men and women DON'T PANIC, especially in the absence of relevant information.

Finally, to the extent I can make heads or tails out of your "memory of butter" meme, I profoundly disagree.  No, one does not have to recently taste butter to believe your organization can produce some dang fine butter, even though its recent efforts have been lackluster.  Michigan women and men are courageous and confident.  We are courageous enough to look at the past, both recent and distant, and own up to how it really was, warts and all, and not some sentimentalized, factually false horse crap.  At the same time, we are confident enough to know we can, and will, be really good; we just need to keep doing the right things the right way, and we will overcome the obstacles in our path, using Edison's formula of 5% inspiration and 95% perspiration.

So, buck up!  Get your...self back on the firing line, and stop worrying the other troopers!

charblue.

August 25th, 2014 at 1:35 PM ^

You can spread whatever you want or punch whomever, if it makes you feel good. All things being equal, I'm feeling pretty good about this team, and I knew after last year that I would. I just don't know how well they will perform on the road, and unless that happens, this year is just like last year and the year before that, marginally successful, an ode to margerine and a reminder of butter in the before time or from 1969 to whatever year you think the downfall occurred. 

 

 

flashOverride

August 25th, 2014 at 1:45 PM ^

I feel more optimistic than I ever felt with RR. I know the schedule isn't easy, but this automatic writing off of tough road games just because they're tough road games has to end. And I think it does, with a win in either Columbus or EL. I also think this team has better leadership than 2013's and won't beat themselves and lose games they shouldn't. Let's get to it. 

MGlobules

August 25th, 2014 at 1:54 PM ^

is that over the entirety of his tenure he was the second-winningest coach in college ball. When he left and people complained about 9-3 seasons I said that people would end up wishing for 9-3 seasons once more.* It may or may not be possible to do too much better than that over the course of a career that also carries the kind of stability that Michigan the institution wants and probably needs. If it goes with good academics I am totally for it. 

Nine and three seasons mean ten and two seasons and eight and four seasons as well. In the new playoff configuration. . . well, you probably have to add a game, anyway. But losing a game or two during the season and one or two in a playoff is going to come with the territory. Not only can't sane people not let the perfect be the enemy of the good, they can't get perfect, anyway, and likely not--over the life of a coach who is a real human being (C ya Nick, C ya Les, C ya Urban, C ya plenty of people), willing to punish criminal behavior or not recruit it/perform it in the first place, get closer than a few steps from it averaged on an annual basis.

We know that Brady Hoke is a good guy. We know he can recruit. The lurking fear--and I can't be the only one feeling it--is that a mediocre year gets him another year and that year gets us to decent and then we have a long, very long stretch of uninspired ahead of us.

The people who wasted so much oxygen complaining about 9 and 3. . .

Many of us looked at this year's schedule and said that this team might be better but still not improve much winwise. Things are setting up to make Hoke and the team's road a little easier. Get to 9 and 3 and I, for one, will be very happy.  

*Yes, the thing had grown stale. Yes, Lloyd could drive you crazy going to the run after gaining a lead. Yes, he did turn out to have something of a petulant carrot up it. I was a strong RR backer, btw, so it had nothing to do with antagonism toward him. 

saveferris

August 25th, 2014 at 3:26 PM ^

Look, just because Michigan has slid from being a program that can expect to be 9-3 year-to-year to being a program that aspires to being 9-3 doesn't mean that Lloyd Carr was a great head coach.  Lloyd was a good coach and he can be credited to helping keep Michigan competitive, but does anyone believe that he squeezed the maximum potential out of every one of his teams?  Lloyd won a National Championship and he deserves praise for that, but the fact that 1997 stands aa a glorious surprise as opposed to an expected culmination is something of an indictment against him.

Going into most seasons, you would look at Michigan's schedule and believe things were favorable, but you always wondered which game or two we would stub our toe on.  That was the experience under Lloyd, and while he was good, he had the talent playing for him to be great and his limitations as a coach held Michigan back most seasons.  Just because the program has slipped below this level of competency doesn't mean we should look to set the bar at Lloyd.

Cynics might say that to achieve anything better than 9-3 on a year-to-year basis is the best a program can expect that isn't prepared to play fast and loose with the rules in today's college football world.  Maybe it's true.  Still, those programs that are elite are the ones that expect to be 11-1 or 12-0 year-to-year and when they aren't, it's a surprise.

Lloyd Carr deserves a lot credit for what he did here as head coach.  A Cincinnatus-like figure that reluctantly assumed the mantle of leadership at a time when the program was most vulnerable and held things together for almost a decade and a half.  But that doesn't excuse him from any criticism in hindsight.

jmblue

August 25th, 2014 at 3:45 PM ^

At the end of the day, Lloyd Carr is the only Michigan football coach in the last 65 years to win a national championship.  Only two Big Ten teams have won it all in the last 45 years.  This should not be forgotten.

Yeah, Carr didn't have us in national contention that often (basically just 1997 and 2006) but heck, how often were we in the mix under Bo or Moeller?  The only post-1980 case I can think of is 1986, when our 9-0 start was spoiled by a crappy Minnesota team.  If you want to demand 12-0/11-1 every year, well, I don't know how that's going to happen consistently.  It hasn't here in a long time - and we're the winningest program.

 

funkywolve

August 25th, 2014 at 3:53 PM ^

Most of the schools that go on these decade long runs of greatness (OSU and USC in 2000's, Alabama recently) are dirty as can be.  I'm fine with the Carr years cause Carr seemed like a Coach who tried to keep the program clean and do it the right way.  If that is what Hoke is trying emulate, I'm good with it. 

MGlobules

August 25th, 2014 at 9:04 PM ^

"But that doesn't excuse him from any criticism in hindsight." Please freaking read it, at least. 

And do you really think that the fans of ANY good program don't go into the season wondering which games they'll come up short in? Dose of reality, puh-leaze. 

EDIT: meant to post this as reply to Ferris Buehler

jmblue

August 25th, 2014 at 3:32 PM ^

I forget which game it was (PSU 2005?), but I remember Brian once writing a column after a last-second victory where he acknowledged being pretty negative throughout the game and then realizing at the end, after we won, that it's not worth being like that - that it's better to suspend the pessimism and let yourself believe in the program again, so you can really appreciate the high moments when they occur. I think he needs to re-read that column every year.

BlueMan80

August 25th, 2014 at 1:55 PM ^

We have been "starting over" for years now.  The foundation of Michigan football is gone.  It was blown up when Lloyd left and we've had two different guys trying to build a new one as they envision it should be.  Hoke has rebuilt the talent base that was sorely depleted.  The next building block is "a tradition of winning".  Hoke has to make that happen.  If he does, we will have completed a new beginning and will experience new memories from a new tradition  Otherwise, we kick the foundation blocks down again and start all over.

ClearEyesFullHart

August 25th, 2014 at 3:46 PM ^

It feels like the worst is behind us, and the guys in those uniforms have the talent to compete for championships. Calling last year the low point seriously casts Brian's credibility into doubt. Must have had some really great drugs during the Rodriguez years.

UMinSF

August 25th, 2014 at 4:46 PM ^

I’ve always enjoyed a well-written piece that elicits strong opinions.  Brian, you are an excellent writer, and this is a beautiful piece – and I could not disagree more strongly with most of it.

First, the present: Maybe living in California leads to wearing rose-colored sunglasses, but I feel cautiously optimistic about this season, and almost giddily enthusiastic about the future.  The OL problems are baffling, but that roster is loaded with quality depth everywhere. I don’t recall the last Michigan team featuring fully 10 guys who seem poised for break-out seasons. Sure, it won’t happen for all, but there are a bunch of budding stars on this team.

Now let’s look back:

"2008 had an obvious explanation and novelty; 2010 was GERGtastic but man I can't get that mad at a season containing the 2010 Notre Dame game."

That’s your opinion, and you’re entitled to it, but wha? I’ve been addicted to Michigan football since the magical ’69 game; that means I’ve been around long enough to experience life’s ups and downs – relationships, jobs, you name it. About the only things I could absolutely count on were family, friends - and Michigan football.  2008 shattered that, and it hasn’t been the same since. 

No Michigan team should go 3-9.  I was chasing the sun in Europe in the fall of ’84, blissfully unaware of the 6-6 disaster (ah, those simple, pre-internet days).  It was impossible for me to imagine a Michigan team that couldn’t muster a winning season.

Transitions, “bare cupboards”, blah, blah - 2008 was an unmitigated disaster.

Yeah, last year kinda sucked, but while many here have apparently erased them from their memory, I recall some real highlights.  Despite the worst play ever, Devin’s game against ND rivaled Vince Young against USC (and us) as the greatest QB performance I’ve ever seen. I get to attend only one game per year, and saw a pretty convincing rout of an ok Minnesota team. We fought OSU to a dead heat, and damn near pulled it out. 

That leads me to two of your thoughts about perspective:

"We've learned that it's worse—so much worse—to know that you have absolutely no chance to score points than to have absolutely no chance to prevent them"

'We' haven’t learned that.  This 'we' never felt more hollow after a win than 67-65.

"This Is Michigan is fiction. This Is Michigan has rarely meant anything better than 9-3 since the 80s ended"

Again, your opinion is valid; I completely disagree.  To me, This is Michigan means a team that wins most of the time, but just as importantly, it’s a team that doesn’t cheat, whose players attend and pass classes, that plays hard every down, and that never quits.  9-3 is a .750 winning percentage – is that good enough for me?  Hell yes it is.  Sure, the occasional amazing season is a treat, and it’s nice when those wins include our rivals, but how spoiled is a fan base that expects to win more than ¾ of its games, especially while trying to play by the rules in a cesspool of corruption?

In 2009, Michigan beat exactly one BIG team. In 2010 Michigan won 7, but got clobbered by every decent BIG team, and for the first time in all the years I’ve been watching, they quit – both against OSU and in the din of cowbells. C’mon, you knew it, I knew it, even he knew it – RR had to go. He lost his team. Michigan flat gave up against our biggest rival.  It doesn’t get worse than that.

This year is gonna be fun. I'm as excited as a kid on Christmas Eve - visions of touchdowns dancing in my head!

jsquigg

August 25th, 2014 at 5:37 PM ^

Great piece as usual.  I think I'm in Brian's camp when I say that I think last year was worse than 2008.  In 2008, even though it should never have been that bad, I had a feeling that it would be a rough year and things would get better.  Offensively UM steadily became a machine while every shred of defensive competency fled.  The frustration (for me) with 2011-13 was that while Mattison and Hoke revitalized the defense, the coaching staff scoffed at the very offensive formula that would have brought them more success.

There are different degrees of pain, and I will never insult another fan who hated the Rod years more than the more recent past, but for me it is torture to see a team that had the talent to do more and were so close only to see (in my opinion) the coaches fail them.  Michigan isn't alone in this.  Coaches on one side of the ball or the other are often guilty of putting square pegs in round holes.  It just has seemed more extreme in our case as Michigan fans since 08.  Anyone with eyes can recognize that playing Craig Roh at LB is literally one of the dumbest things ever.  The same can be said for seeing Denard Robinson try to impersonate a pro style QB.

Personally I think whatever happens these next 2-3 years is all on Hoke.  Borges was fired.  Nuss appears competent.  If the offense doesn't get better everyday from last spring practice on we just may have to face the fact that this might be the new normal.  I don't think Michigan can handle another transition unless an obvious elite coach becomes available and the administration is willing to accept that coach if he isn't a "Michigan Man."  I lean towards liking Hoke but he completely dropped the ball on the Gibbons fiasco.  No more excuses.  Put up or shut up.

alum96

August 25th, 2014 at 6:19 PM ^

The comments in this thread are very depressing --> Hey let's debate which season was even more horrific than the other.

As for the "9 wins is cool" remember there is 1 more game nowadays than in the old days.  I go by losses not wins.  2 losses or less is an elite season.  UM has only had 2 such seasons in some 20 years.  OSU has had a number of them.  And now MSU has had three 11 win seasons out of 4.  If 2 of your top rivals are doing 10-11 wins regularly and you are content with 9-4 (incl bowl) which many seem to be, that is not good.

We are improving our non conf schedule but I will repeat what I say a lot.  Generally you have 2 baby seals in non conf.  Then you play 2 cellar dwellars in the conference.  That is 4 wins a season ( of your 12 games).  You have 1 other non conf versus a "quality" opponent like a BYU who a program like UM should beat 9 out of 10 times.  Not the current UM but a nationally relevant UM.

So that gets a program who has its shit together 5 wins every year - 2 baby seals, 2 crap conf teams, and 1 mid major type team in non conf who you play at home.  That leaves 7 games a year.  For those advocating 9 wins as pretty cool, all it means is you went 4-3 against teams who have a heartbeat.  A very good football program would go 6-1, or 5-2 with some years (young QB, key injuries) going 4-3.  That would lead to 11-1, 10-2, 9-3 outcomes.  If you do anything less than 9 wins it means you went 3-4 or worse against teams with a heartbeat.  It also assumes you then go on to fart away your bowl game.

So I don't find 9 wins acceptable most years if UM is a top 15 program in the nation.  It currently is not.  But when we do return there double digit wins should be the floor every year, while realizing every 4th or 5th year there will be an outlier year.  When your 11 win year is your outlier rather than a goal you have become Notre Dame over the past 15 years.  Which we have.

Sopwith

August 25th, 2014 at 8:36 PM ^

on the dystopian/apocalyptic side of the bed this morning.  Dark, man.  Dark.

But loved reading it.  This is the writing you can't get anywhere else in the Michigan universe.  To borrow one of my favorite lines from the George C. Scott portrayal of General Patton, gazing out at the carnage of battle.... "God, how it love it so."

Blarvey

August 26th, 2014 at 8:43 AM ^

 

This Is Michigan has rarely meant anything better than 9-3 since the 80s ended, and the program is now 1-5 against MSU and 2-11 against OSU since [insert year here].

There is a point where prolonged mediocrity or underachievement becomes dangerous. It happened to Colorado after McCartney left, Washington and Syracuse in the 2000s, and it has been happening to Miami for about a decade. What are the biggest differences between their struggles and those of what would be considered a "blue blood" program? When Oklahoma, OSU, USC or Alabama were down, they weren't down for long and at least every few years they would have a relatively good season.

Michigan isn't teetering on irrelevance in college football because it has a large enough fanbase (like ND, OSU, Alabama) to generate its own hype. Louisville, Oregon, Colorado - they don't have this. Within the UM fan bubble it can become easy to point at 7-6 and say "THIS ISN'T GOOD ENOUGH FOR MICHIGAN" and call for Hoke's job but sadly seven wins is about average for the last 10 years and those occasional good years have been followed by a thump the next.

The only thing that can smooth that out and sustain success is stability.

nappa18

August 29th, 2014 at 6:13 PM ^

Not going to weigh in too much on 2008 vs 2013 except to say 2013 was better simply because of less humiliating losses. Some here find the games entertaining, while I sometimes feel that way (mich 58, minn 0 or mich 59, CMU 9), most games are much more competitive and my "emotional investment" in Michigan precludes me from feeling entertained. A crushing loss, to me, like last year s Ohio game, no matter how exciting, was not entertainment. For me, it was over 3 hours of tension followed by extreme disappointment. Great wins. Case in point UTL I was also hours of anxiety and tension followed by a couple of hours of....a great adrenalin high. Just the way I roll for all teams I root ( strongly ) for Including M Basketball. KU win was an unexpectedly ecstatic feeling, last years loss to Louisville was a 2013 Ohio experience. Wish I could just find each game entertaining, win or lose. Those that do are fortunate indeed. And maybe better adjusted. And I should be old enough to know better. Put it this way, I remember M football before Bo.

FrankMurphy

August 30th, 2014 at 8:42 AM ^

Let's be honest: we should have known something was off when Hoke said that a Big Ten championship, and not a national championship, should be the program's ultimate goal (Drew Sharp's douchebaggery notwithstanding). Can you imagine Urban Meyer talking like that?

JoeNotCharles

September 2nd, 2014 at 11:08 AM ^

In case you're wondering why it's really called that, Memories of Butter is a deliberate joke by the makers of President's Choice. They have a line of higher-end products called Memories of (Exotic Place) which was marketed as being made from authentic recipes brought back by the President (of the supermarket chain) from his travels to (Exotic Place). So they have a teriyaki sauce called Memories of Kobe, a jerk sauce called Memories of Montego Bay, and a barbecue sauce called Memories of Alabama.

...and a margarine called Memories of Butter.