Should we blame it on Dave Brandon?
I personally love noon games (especially against teams from the central time zone, or west). I do wonder if Dave Brandon had any influence in this (likely if he desired to leverage game start times he could have).
Under Brady Hoke, we are 11-3 in games starting at noon. In 2011 both our losses came during games starting at 3:30 or later, and we tallied 6 wins. In 2012 we did not lose a noon kick-off, going 3-0. In 2013, the lone outlier during the Hoke era, we went 1-2, with one loss @Iowa (ugh, that game) and against OSU the next week. This year we are 1-0 at noon (AppState).
I skipped over the RR years to look back into the later half of the Carr era. In 2007, the Horror, @WIS, and OSU all started at noon. In 2006 we were undefeated in games that started at or before 12:30. In the six years before that, we only lost 4 times in, well, I'm sure I could go on.
I understand the reasons behind late games (the added dollars spent in the community are hard to argue with), but it seems we should be playing earlier more often.