Serious Question - Why Are People Angry With Season Ticket Holders Not Renewing?

Submitted by mGrowOld on

I have noticed something occuring recently on the board that I'm really hoping we can have a civil and respectful discourse on because I don't understand it and would honestly like to understand why it's happening.  Why are people seemingly angry with alumni & others making the decision to not renew their season tickets?

To begin with I think there are a lot of good reasons to not renew your tickets AND I think there'sa lot of good reasons to renew your tickets.  I could easily make an arguement for both and given that I've held mine since 1987 you can see that for 26 years I supported the "renew" side of the debate.  But what I do not understand, and would like some board insight on, is why are people angry at those now deciding to not renew?

Look at every thread where the subject is broached.  You will read comments like "don't let the door hit you on the ass on your way out" or "we don't need you here anyways" and other deragatory posts where it's clear the person writing is upset that another person is not renewing.  I truly don't get it - why are people mad over this?  And take me and my well documented decision out of this please when responding - those negative comments have been directed across the board at virtually everyone who has posted they are not renewing next year.  There was a thread up last night where the question was asked and posters with little or no board history were getting riduculed and slammed as "fair weather fans" for their decision.

If it's true that we have a long waiting list for seasons tickets the departure of some of the current attendees simply means new people will replace them.  And presumably these new fans will be excited and happy to get their seats so the stadium will remain full and with new, perhaps more energized, fans.  Why is this a bad thing?   Why are people upset with those making the decision to stop attending (regardless of their reasons) - it doesnt make sense to me.

The FannMan

November 27th, 2013 at 10:41 AM ^

Because 7 and 4 and OSU will probably give us a curb stomping.  

People are just plain old pissed off.  You could post that you are going to have a ham and cheese for lunch and someone will call you an asshole for saying that.

I couldn't care less whether you renew or not.  

LSAClassOf2000

November 27th, 2013 at 11:07 AM ^

The terrible (and at the same time brilliant) thing about this is that it is one of the more realistic things that has been said in the last few days. I am actually shocked that there hasn't been a fight over sandwich preferences thrown in with everything else. 

As for not renewing tickets, people saying it purely because they are upset with the on-field performance I tend to simply ignore because they may or may not once they calm down and whatever they decide is just that. People who do it for considered economic reasons, that's a choice that nobody could argue. In any case, they aren't my tickets and I don't really care about what other people do with them - the fact of the matter is that Michigan tickets have fairly inelastic demand and the seats will be filled regardless more than likely. 

MikeCohodes

November 27th, 2013 at 12:37 PM ^

however they are grossly overrated and overpriced. Maybe its because I grew up on some great Chicago delis, but I was never seriously impressed with Zingermans when I went there. It's probably considered as good as it is because of the total lack of competition in the area.

bronxblue

November 27th, 2013 at 10:43 AM ^

I don't much care either way, but if you don't want season tickets then feel free to not renew. But then don't bitch in five years when you want back in and you are blocked in a queue. But yeah, if you don't want to spend thousands of dollars more power to you.

ontarioblue

November 27th, 2013 at 10:45 AM ^

We made the decision not to renew for next year.  The biggest reasons were the poor home schedule in 2014 and next year  being my daughters senior year of high school, it is becoming more and more difficult to attend weekly.  Aside from that, the seat license makes selling tickets and recuperating your costs almost impossible.  We decided that we will attend a game or two at the big house and go on the road to Sparty next year for a change.  The impact that this seaons performance on the field in my own decision making process is limited.  Mind you if we were 10-1 or 11-0 going into this weekend the decision would be a lot harder.

MikeCohodes

November 27th, 2013 at 10:57 AM ^

I have twice in the past week told someone to GTFO and to not let the door hit them in the ass on their way out. But both times that was not directed at people not renewing their season tickets, it was directed at people that stated they were giving up on the team altogether until they were good again, stating they were going to sell their UM gear and never watch a game until the team was decent. Those people can GTFO for all I care, and I think that I'm probably in the majority opinion where we don't want fair weather fans of the team.

As to season ticket holders, if you're not going to renew but still go to every game by getting tickets cheaper on the secondary market, and you're just avoiding paying your PSL, then I am okay with that decision. From a budgetary standpoint, that makes a ton of sense. However, If you are giving up your season tickets and stating you're not going to go to the games until the team improves, then you're being fairweather and in that case my GTFO comments stand.

soup-er-UM

November 27th, 2013 at 11:04 AM ^

but no one is actually angry at the people who are dropping their season tickets. 

No one really cares that you are taking your ball and going home. Not us, not the athletic department, no one. 

 

Mr. Carson

November 27th, 2013 at 11:08 AM ^

I agree. I really don't see a whole lot of people here up in arms over a few posters dropping their tickets.  What people get annoyed about is the ego of those who constantly post about how long they have gone, how much money they've spent, and how they are finally DONE, which MGro has now done for the 617th time.

soup-er-UM

November 27th, 2013 at 11:51 AM ^

Serious question though - what do you you personally get out of telling everyone you're dropping your season tickets so much?  Why do you want to keep talking about it?

Everyone has their own methods for dealing with disappointment, and this season has certainly been disappointing, but there just doesn't seem to be a lot in it for you.

 

mGrowOld

November 27th, 2013 at 12:10 PM ^

Actually the catalyst for this post was not to have the pro/con season ticket renewal one more time.  Last night a thread was created that asked that question I simply answered no and everybody went nuts like I had created the thread.  And then I watched other people get slammed that simply said no and responses were really angry.  And I wondered why the anger was directed at not just me but seemingly everybody not renewing and I wondered why.

Dawggoblue

November 27th, 2013 at 11:04 AM ^

I feel like many above. I don't care that you aren't renewing, or anyone else for that matter. It's just annoying hearing you almost brag about that fact. If you aren't happy with the product your non renewal will send that message to the AD. Posting it here 100 times makes it sound like you just want attention.

bigfan2959

November 27th, 2013 at 11:05 AM ^

I've for quite awhile personally preferred watching the games on TV to attending.  I can sit on my couch instead of a hard cramped bench.  The bathroom is very close and there is no wait, and I have the fridge close by and do not pay high prices for average to bad food.  Plus I can do other things up to and immediately after the game, and sometimes during in the age of DVR.  Plus there are more replays on TV. 

I like maybe one game live every three years or so, and only on good weather days. 

stephenrjking

November 27th, 2013 at 11:06 AM ^

When I get irritated at angry fans, it is usually because they express an unhealthy sense of entitlement regarding the PERFORMANCE of the team. That somehow they have been personally insulted by what has happened on the field/court/ice.
Perhaps my least pleasant sports experience ever was at the 2004 CCHA championship at the Joe, which Michigan lost to a valiant underdog OSU club. Some guy sat behind us who was not a serious hockey fan and probably couldn't name more than two players on the team (meanwhile I had not only the lines but stats and matchup rotations memorized). He spent the entire game swearing, whining, and insulting the players, spilled beer down my wife's shirt, and generally made the game miserable. OSU fans at the game in Columbus are more civilized.
It was the "entitlement" that was the worst. Like somehow the players owed him something in return for his going to the trouble of watching them. That's bothersome.
I also dislike heated, vacuous generalizations. Some posters I otherwise respect on here have peculiar blind spots when it comes to, say, DB or Borges. Not that they are merely unhappy with them, but that they speak in demonizing absolutes about them. DB is a good-for-nothing soulless money-grubber with no redeeming value whose actively hates Joe average ticket buyer and wants Michigan to perform badly because he's making money; or I'm quitting because Hoke has not publicly thrown Al Borges under the bus, fired him, locked him in stocks on South U yet.
The fact is that tickets are very expensive and that it is entirely rational to question whether or not it is worthwhile to invest the money required to buy them. The team is struggling and it is entirely rational to doubt whether or not it will be an enjoyable product to watch next year. People who do not buy season tix are not lesser fans for considering this.
But demonizing Brandon (not to be confused with disagreeing with him, which I healthily indulge in myself) or demanding that Hoke actively seek unprofessional ways to attack Borges publicly in ways that would harm his ability to hire other quality coordinators is excessive and wrong.
Now, if prices continue to be exorbitant next season, and if Al is retained, people are going to vote with their wallets, and I won't blame them a bit. But in that case their actions will do the talking, and it works a lot better than just griping about individuals.

And FWIW I think Borges gets fired no later than the week after the bowl game. And I think people are crazy for thinking that any AD of a modern athletic department would behave significantly better than Brandon with regards to fund-raising and ticket prices. That doesn't mean he shouldn't freeze or even lower prices this year, though--but more to the point, knowing the market and the landscape, his drive to keep the money moving will have a direct effect on the former point of this paragraph.

Finance-PhD

November 27th, 2013 at 11:08 AM ^

There is a game that I run with my students called "The Ultimatum Game". Basically you give a person a choice of how to split money and the other person can reject meaning they both get nothing. So you have to offer the least amount that you think the other person will take. In business classes my students will often offer a 90-10 split and they would also accept such a split. In econ which has a lot of non-business majors the split is normally 50-50 and they reject offers that are more unfair. There is no right or wrong split it is just important that both know what the other want because if not the offers will be seen as too high or two low and see the other as a sucker or just reject it.

I think we see the same thing on these boards. People are assume that everyone has the same "fanhood" as them. I am an alum so others with a degree (or same type of degree - undergrad vs grad) can be "real" fans and everyone else is just a poser that got a jersey from WalMart even if they have attended more games per year. I have season tickets to 5 sports so if you just support football then you are just riding on the good times and don't really support the university. I have season tickets so everyone else is not a real fan because they don't buy them.

So what happens when you are a person that I would consider a real fan? I have season tickets to football and so everyone else with season tickets is what I consider a real fan. When you drop your tickets, and I can't rationalize that because of financial hardship, then I have to reject that you ever were really a fan. It is basically the No True Scotsman fallacy. I guess we could call it the No True Fan in this case.

Attacking someone's core beliefs will always lead to an emotional response. That is all you are seeing.

steve sharik

November 27th, 2013 at 11:40 AM ^

"everyone else with season tickets is what I consider a real fan."

To me, a fan is someone who enthusiastically follows a team in good times and bad, not whether they go to the games or not.  

What is home field advantage in football?  The dimensions of the playing field are always the same, and almost everyone has Field Turf now, which plays almost exactly like grass.  Moreover, teams that have turf also have grass practice fields in case they have to play on a natural surface.  So, the only home field advantage is gained by the loudness of the stadium.  As anyone from Michigan knows, there are plenty of people who go to the games, and who have held season tickets for a long time, who hardly utter a peep nor stand up except to enter and exit the stadium.

I am a MBA candidate at the university, and I purchased student season tickets this year with the intention of selling them on the open market (to only Michigan fans) and making a profit.  Unfortunately, I didn't read the policies associated with these transactions until after purchasing (not very MBA of me, oh well).  I decided to just go to the games b/c, before the season, it was a good slate--UTL II ND, Nebraska, Ohio, plus a couple more B1G games.  (I am actually fond of the Minnesota game b/c of the historical aspect of the Brown Jug.)

I think the decision to go to the games is a value proposition: you add value as a fan by being a boisterous supporter, and you receive value by taking in the sights and sounds you couldn't if you were at home.  

I'm older now and don't have the energy or see the importance to yell loudly for four quarters anymore, and so that's why in the past I've chosen not to buy season tickets every year as an alum (LSA '94).  That doesn't decrease my love for Michigan and Michigan Football, it just means I don't find the value in it like I did when I was 18-22, and I don't feel like yelling and standing for that long.  Let someone with more energy do that.  Me?  I'll be on my comfy couch, protected from the elements, with a better view, a clean bathroom, no crowding, no traffic, the ability to see highlights of other games, watch other games during commercials, be on multimedia, and pay reasonable prices for sustenance filled with nitrates, alcohol, and high-fructose corn syrup.

Finance-PhD

November 27th, 2013 at 11:58 AM ^

It is based on what I have heard people say. Basically you define fans as "someone who enthusiastically follows a team in good times and bad, not whether they go to the games or not" which is a great definition for you. i was saying everyone has their own definition and then people will fall short for one reason or another.

Rocking Chair

November 27th, 2013 at 11:10 AM ^

As a season ticket holder since my freshman year in 1964 it seems to me that too many people are taking the whole sports culture far too seriously. 

As we go around the table on Thanksgiving has anyone ever heard another say "I'm thankful that Michigan won __  games this year and is probably going to the ____ Bowl?"  I didn't think so.

In 1969 after that huge win over Ohio Bo suffered a heart attack on the eve of the Rose Bowl.  No true Michigan fan really cared whether we won or lost that game against USC--our thoughts and prayers were with Coach and his family.

Let's focus on those things that are truly important this week.  You'd be surprised how much that lowers your stress level. 

CompleteLunacy

November 27th, 2013 at 11:17 AM ^

I don't think we have any right to judge another person's decision to renew or not renew season tickets. That's a big committment to make. By all means, don't buy the tickets if you're not satisfied with where the program is and cannot justify the expense. You don't owe Michigan football anything at that point. It's a big expense, and if you'd rather take your money elsewhere, then fine. It doesn't necessarily mean you have given up on Michigan at all...you may still watch the games on TV, anyway. There is a bit of fairweather mindedness to it, but I'm not going to heavily chastise you for doing it, because it's not my money. College football is becoming exceedingly expensive to attend. Brian has a point here (though how it relates to Hoke's super bad f-word the other day is suspect at best)

Where my bigger issue comes is with those who have bought the tickets but then sell the ones for the most important game of the year to fans of your archrival. That makes you very VERY fairweather. If you don't want to go, then fine, don't go (you're still fairweather, but whatever) But I'd rather it be an empty seat than a tool in red. If you really must sell your ticket, then at least go through the effort to sell it to a fellow Michigan fan. If you really care about Michigan enough, you'll go through that effort. 

rbgoblue

November 27th, 2013 at 11:19 AM ^

The biggest lie from the athletic department is the notion that if you don't donate to the Athletic department, you are less of a fan. Why do we, as fans, continue to perpetuate that notion? I would argue that there are a ton of charitable causes that are severely underfunded and defendant on donations to survive. Our athletic department is financially solvent and will still exist whether you donate or not. Season tickets can be purchased on the secondary market for less than the cost of face value tickets + PSD, so who could criticize someone if they decided to donate the cost difference to a greater good?

Spunky

November 27th, 2013 at 11:24 AM ^

I'm not angry, but it's a bit sad to read that long-time season ticket holders no longer feel it is worth it. No one should be giving fans who decide not to renew a hard time, though.  

Bodogblog

November 27th, 2013 at 11:33 AM ^

I posted this in other threads that have since been deleted.  But if people have life changes or the costs are getting too high or whatever other reasonable reason, few begrudge them that.

It's the way you're doing it, and the reason - you are walking away because the team is losing more than you think they should.  And frankly you're grandstanding and nearly congratulating yourself for doing so.  You're feeding into the ridiculous drama that's played out on these boards over the last week, and ingratiating yourself to others who are feeling one way: the team is losing, and that hurts me, and I'm lashing out. 

Rather than recognize this, you and others (including Brian) have created a meme: "Thangs are going in the wrong direction, and they won't change in like, ever.  I'm checking out.  Pile on the lamentations."  That's quite a change from "Rows of Teeth".  And that's the fairweather aspect - you were giddy after ND, so none of this AD complaining or pricing or muzac really meant anything.  Now with the losses (and the abonimable offense, I agree Borges must be fired), you're in pyro mode.  If you walk away when things get difficult, the others standing with you in that diffculty are going to have a problem. 

Bodogblog

November 27th, 2013 at 12:09 PM ^

I think you begin most of your posting from a basic sense of honesty.  Didn't think you were doing that here, and I wanted to hold up a mirror to that.  Not that you should be judged harshly.  But if you're walking away because of the losing, you need to recognize that.

Hate to see you leave your seats, hate to see you say goodbye on Saturday.  But I'll still be a fan of yours, even if someday you go 7-4.

Ty Butterfield

November 27th, 2013 at 11:34 AM ^

Hey I get it. I have two season tickets since 1995. I am in the endzone so the PSD is not too crazy. I am going to renew and give it one more year. Even though I am not confident in the direction of the program there is still a sliver of hope left that things will turn around. I know that if Michigan someone how wins a Big Ten title in 2015 I will regret giving up my seats. That being said I think it is not cool for people to pass judgement on season ticket holders who do not renew. There is a huge investment of time and money involved. The product on the field has been bad and the hope for improvement is slim. If Brandon is going to nickel and dime season ticket holders this is what will happen.

Don

November 27th, 2013 at 11:36 AM ^

but from what I've read in the seemingly hundreds of comments by people who aren't renewing, the decision is most often not solely because of the team's recent struggles—it's the struggles on top of the huge increases in ticket prices since 2000, especially the PSLs.

David Brandon has seemingly approached ticket pricing with the belief that the desire for Michigan tickets is so inexhaustible that people will pay literally any price for them, regardless of the circumstances. That he can ratchet up the prices without regard to the quality of the schedule or the quality of our play and still fill the stadium to capacity for each game.

He's going to find out very soon that's not the case here, and that many loyal fans in fact do have a price point beyond which they won't go. When they read about the operational surplus in the athletic dept that's in the millions, it makes them particularly angry when Brandon wants to charge them extra for ass cushions, and signs contracts for prime games in off-campus venues yet arranges for horrible home schedules.

I suspect to many such fans our athletic department's constant mantra of "The Team, the Team, the Team" has been replaced by "The Money, the Money, the Money."

 

Bando Calrissian

November 27th, 2013 at 11:52 AM ^

Not so much The Money, but "The Brand, The Brand, The Brand." That's what irks me the most. I didn't have the heart to jump in that thread about commodified game experiences the other day, but I'm sick and tired of the way this Athletic Department has transformed Michigan from an ingrained identity to an attitude that we're an inexhaustible ATM that constantly wants to be marketed to. I'm tired of everything having a price tag attached to it, to the extent that the level of access and experiences I had as a kid raised on Michigan twenty-five years ago would be unaffordable if I were to have kids and wanted to do the same today. 

The funny thing is Dave Brandon seems intent on doing everything he can to make everyone a Michigan fan, and it seems he's doing everything he can to make people who actually are Michigan fans question their loyalty to his Athletic Department. When you don't show loyalty to the people already in the door, how do you expect them to do the same to you? 

Long story short, stop nickel-and-diming us. We're Michigan, not coupon mailers and cardboard pizza. When you try to sell something that has pretty much sold itself for a century, you're rightfully going to come off as disingenuous and transparent. 

Don

November 27th, 2013 at 12:58 PM ^

You need "Wow!" to sell cheap pizza and junk mail, and since Brandon made his fortune marketing those two, it's not surprising to me in the least that we get Beyoncé videos at halftime, since that justifies $5 water and $25 ass cushions.

And there's no functional difference between "The Money, the Money, the Money" and "The Brand, the Brand, the Brand"— the latter is just a euphemistic marketing buzzword for justifying the former.

steve sharik

November 27th, 2013 at 11:55 AM ^

He's just doing simple supply and demand calculations to find the price at which the quantity demanded meets the quantity supplied (110K).  In order for prices to stabilize or decrease, people have to stop agreeing to pay at that price.  Free market--the price is simply what people are willing to pay.

Is that taking advantage of people?  No, because people are willing to pay.  But it is viewing your fans as consumers from which you're trying to extract all the value.  Capturing the consumer surplus of your fans may not be the best way to build brand loyalty, some would argue.

Are tickets too expensive?  Not in general, because the stadium is sold out every time they play a game.  Are they too expensive for me?  Yes, because I don't find I get as much value as others do.  Would that change depending on my level of income?  Maybe, but probably not.

Most importantly, Brandon is gouging no one.  No one is being forced to pay.  Don't think tickets are worth their price? Don't buy.

strick23

November 27th, 2013 at 11:51 AM ^

4 Season tickets to Michigan football ~$2,000

4 Seat licenses to Michigan football ~$300

Season parking at pioneer ~$300

Quality time spent with my Father and my Son at one of the greatest sports venues in the country supporting the winningest program in college football history: 

-Priceless...  Call me crazy

lexus larry

November 27th, 2013 at 12:01 PM ^

NP.  Pricey stuff, and you hit the nail on the head originally.  Been doing this with the family (son, his friends, my friends, my brother, my wife)...son is a Jr in HS, so unless he's in AA, we can slide by on StubHub for 2014.

ontarioblue

November 27th, 2013 at 12:42 PM ^

Seat licenses in my section.

Add that to the cost of travel, from Toronto $200 for gas.  Hotels at $295 per night in Ann Arbor, plus food, drink, shopping etc. an averge weekend can run easily up to $1500 -$2000 times 8 home games and it becomes a serious investment as a season ticket holder living out of state.

mGrowOld

November 27th, 2013 at 11:51 AM ^

By the way - thank you to everyone for keeping this discussion civil. I really wanted to discuss it without it devolving into a shitstorm and so far it has.  Even the people who dont like me have been civil in their responses and Shoe even taught me a new word!