I'm in the industry, so here's the deal. Advertisers (Lame Iowa Jersey Store - LIJS) can buy ad space in three ways:
Cost Per Thousand Impressions (CPM)
Cost Per Click (CPC)
Cost Per Action (CPA - someone clicks on the ad and buys some jerseys from LIJS)
The advertiser buys the ads through networks or exchanges like Google, Yahoo, AOL or hundreds of other entities.
They decide "I would like to behaviorally target men who love sports and also contextually target around Iowa Hawkeyes Football content". The technology behind whatever network they're using decides in a millisecond when to serve the ad based on the cookie history of the visitor as well as the content on that page.
"Publishers" like MGoBlog are almost exclusively paid on a CPM basis. MGoBlog uses Google AdSense, which is technically a separate Google business than the one selling the ads to LIJS. Sneakyfuckers collect money on both ends.
Clickthrough rates on a site like this are probably in the 0.02 - 0.1% range. Yes, I got that right. 1 in 1000 people would be a good day.
So if MGoBlog has a good clickthrough rate, these impressions would look more valuable than BobsSportsBlog, even if they had the same impression volume. If advertisers are willing to pay more because MGoBlog drives more trafficto their site than BobsSportsBlog on a dollar-for-dollar basis, bidding and prices go up for MGoBlog. So impressions pay the bills. But clicks indirectly and theoretically increase the value of MGoBlog's space.
Are you talking about a picture in the Sports Illustrated article? Because I see a picture of Russell Shepard on the first page and Manti Te'o on the second. Either you were referring to a picture somewhere else, or Sports Illustrated is serving up geographically-specific pictures. I'm in Minnesota.
I had a professor that went from investment banking to upper management at Pizza Hut. He said what drove him to academia was a long debate about the necessity of the center pepperoni which was bludgeoned during the cutting process, and then further humiliated by the little tabletop that was placed in the middle of the pizza to prevent the boxtop from caving in on it. Removing that pepperoni would save them one million dollars franchise-wide. After lengthy debate, they kept the pepperoni to maintain optimal pepperoni density. All for you, Yinka. All for you.
You put it in quotes, so it looks like you made a serious attempt at proper attribution. But sadly, you have encountered a nasty case of the FAILs.
The quote (as noted by Sir Wikipedia, beholder of all knowledge) is "We have met the enemy and he is us."
http://en.wikipedia.org/wiki/Pogo_(comics)#.22We_have_met_the_enemy…
The shift button capitalizes letters
The, second, sentence, of, the, second, paragraph, is Teh Awesomist
I come for the insults. I stay for the insights.
Your post lacks top-end speed-readability (not SHIFTy enough either-zing!)
The smart-ass remarks help keep the dumbasses in check.
Your diary subject was "humor", but wasn't funny. What gives?
Overall, a fine post. Killed ten minutes. Yay.
kmich was referring to the after-hours sweatshop he runs under Yost for student-athletes. Comrade Novak certainly tackles his strafarbeit with fervor. How could you not pick up on this? Iditos!
** holds hand to ear **
** waits for applause to build **
Would ShockFX like to step out of his chatroom and into the ring!?! (waits for applause) 34 inches of PURE AMERICAN STEEL are waiting for you at the Toledo Civic Center, my brother!
** holds hand to ear **
** scene ends: exit stage left **
SJUblue, FTW.
True Story: I used "Decided Schematic Advantage" in a presentation last week. I chuckled a little to myself when I said it, and I just got blank stares. I need to spend less time no the Internets.
Hulkster here. Just thought I would do my part as a Real American to point out that the premise that this joke was built upon - that the term "gay" is somehow negative or funny when applied to a football player - just can not continue to go unchecked if we wish to become an enlightened, progressive society.
Fight for what's right,
Hulk
...it enhanced my mancrush on Brian.
I've been reading since the summer of '05. I was busted twice that summer, red faced, trying to explain to my boss how a sports blog could find its way onto my screen while researching heating output of blades in a server rack.
Posts like UFR and UV keep have kept me coming back every day, sneaking a guilt-ridden peek. But posts like "The Age of Miracles" have legitimized in my mind why I do it.
I utilized The Google to cobble together a profile. He has enjoyed an accomplished career as a child predator, leaving him uniquely qualified to gain access and build trust with high school students*. He attended Central Michigan University, which leaves him less biased when evaluating Michigan's recruits. And again, his consumption of countless cases of Natty Light makes him uniquely qualified to go toe-to-toe with top HS recruits. He works in Detroit, so he's tough. He's Dutch, so he, umm...likes wooden shoes and flowers? Information gets pretty sparse from here.
*This part is untruthy
Minor makes the read on the DE to handoff to Feagin or to run with it. After the handoff, Feagin then has the option to pitch. Stubs McMinor will not have to pitch. Is my dream sequence not clear enough? I'm sure LSUfreek has already covered a similar play set up w/ Joe Pa, a Koala Bear, and the USC Song Girls.
Hey, it's my dream. Also: Jake Long at LT, Chewbacca at TE, and Gigantor, the fire-breathing car-eating robot is motoring a slant from the slot, unnecessary roughness penalties be damned.
I like the setup we're providing by getting Feagin in the game. Direct snap to Minor with Feagin and McGuffieshaw in the backfield. It's a running play, right? Minor does a read option to Feagin. If Feagin takes it, Minor is either a lead blocker for the run or is in pass support as Feagin rolls...while he has McGuffie waiting for the pitch on his shoulder while he's looking downfield for a wide open streaker. A kid can dream, right? Now imagine it next year with a real running quarterback.
Not only should you put your name on it to get credit, but there's a disconnect when I read something that refers to "yours truly" that doesn't have an author. Hal? Is that you?
Oh, and there's also no ballot results to lead it off. So saying "you can see" when referring to the ballot results is misleading. Because I can't see. And my eyes work. Maybe I need to see into the future when the ballot will be eventually posted at the top of the page. Maybe I just am not trying hard enough? I'll go back and read it again and try harder to visualize a ballot at the top of the page.
***
***
I'm back. It didn't work this time either.
But great job getting this up there and getting some distribution for your hard work!
I don't know about you condescending assholes, but I'm voting for 'friend' in the upcoming Space Emperor election. We need action-oriented decision making like his 4 point manifesto in these trying times.
Friend: looking forward to your contributions on this blog as well as your potential role as Space Emperor. I believe the Space Palace is somewhere south of Vega, so you may want to start lining up transportation in the next few days.
ZOLTAN HAS ZERO TOUCHDOWNS IN 2009. DO WE NEED ANY MORE EVIDENCE OF HIS LACK OF LEADERSHIP?!? VOTE 'FRIEND' FOR SPACE EMPEROR.
I'm going to give the students the benefit of the doubt, and assume they were taking a swipe at Ohio University, THE University of Ohio State, and Miami (NTM) in one brilliant all-encompassing "Ohio Sucks" cheer.
Recent Comments
I know Brent Washington was his roommate his freshman year in West Quad.
I'm in the industry, so here's the deal. Advertisers (Lame Iowa Jersey Store - LIJS) can buy ad space in three ways:
Cost Per Thousand Impressions (CPM)
Cost Per Click (CPC)
Cost Per Action (CPA - someone clicks on the ad and buys some jerseys from LIJS)
The advertiser buys the ads through networks or exchanges like Google, Yahoo, AOL or hundreds of other entities.
They decide "I would like to behaviorally target men who love sports and also contextually target around Iowa Hawkeyes Football content". The technology behind whatever network they're using decides in a millisecond when to serve the ad based on the cookie history of the visitor as well as the content on that page.
"Publishers" like MGoBlog are almost exclusively paid on a CPM basis. MGoBlog uses Google AdSense, which is technically a separate Google business than the one selling the ads to LIJS. Sneakyfuckers collect money on both ends.
Clickthrough rates on a site like this are probably in the 0.02 - 0.1% range. Yes, I got that right. 1 in 1000 people would be a good day.
So if MGoBlog has a good clickthrough rate, these impressions would look more valuable than BobsSportsBlog, even if they had the same impression volume. If advertisers are willing to pay more because MGoBlog drives more traffic to their site than BobsSportsBlog on a dollar-for-dollar basis, bidding and prices go up for MGoBlog. So impressions pay the bills. But clicks indirectly and theoretically increase the value of MGoBlog's space.
True Story: I
I call BS on this story. Condoms in West Virginia? NO WAY.
Sorry, Magnus...it happens. 2006 - Colt McCoy against Kansas State
http://sports.espn.go.com/ncf/news/story?id=2658325
"McCoy, who went up the middle from a yard out on fourth-and-goal to put Texas up 7-0, was buried under a pile of defenders on the play.
He was holding his right shoulder after the play and he later left the sideline."
Not only should you put your name on it to get credit, but there's a disconnect when I read something that refers to "yours truly" that doesn't have an author. Hal? Is that you?
Oh, and there's also no ballot results to lead it off. So saying "you can see" when referring to the ballot results is misleading. Because I can't see. And my eyes work. Maybe I need to see into the future when the ballot will be eventually posted at the top of the page. Maybe I just am not trying hard enough? I'll go back and read it again and try harder to visualize a ballot at the top of the page.
***
***
I'm back. It didn't work this time either.
But great job getting this up there and getting some distribution for your hard work!
I don't know about you condescending assholes, but I'm voting for 'friend' in the upcoming Space Emperor election. We need action-oriented decision making like his 4 point manifesto in these trying times.
Friend: looking forward to your contributions on this blog as well as your potential role as Space Emperor. I believe the Space Palace is somewhere south of Vega, so you may want to start lining up transportation in the next few days.
ZOLTAN HAS ZERO TOUCHDOWNS IN 2009. DO WE NEED ANY MORE EVIDENCE OF HIS LACK OF LEADERSHIP?!? VOTE 'FRIEND' FOR SPACE EMPEROR.
Larry Harrison's sack, gently tap-tap-tapping at your window.