UM #3

Submitted by meeashagin on December 18th, 2021 at 4:20 AM

College Football Most Valued Programs

1. Texas A&M 147mil

2. Texas 147

3. Michigan 139

4. Bama 134

5. Ohio 132

 

And now we actually have something we can spend all that money on.

Exciting times to be a Michigan fan.

 

https://mobile.twitter.com/CFBONFOX/status/1470531089336717317?s=20

mGrowOld

December 18th, 2021 at 11:22 AM ^

"I been coming to this site since 2008 everyday. I'm never coming back after today"

So for the first 10 years you visited every day you didnt join.  Why is that?  And you only started making any comments on anything this week.

I dont know how we'll do it but somehow we'll try and struggle on without your contributions to the community.

Somehow.

JonnyHintz

December 18th, 2021 at 1:00 PM ^

No… please… don’t go… we’re lost without you…

In all seriousness, if your bad post/title not being received well is all that it takes for you to never come back to a site you’ve been allegedly coming to every day for over a decade, you’re going to have a rough go at the real world and you’re probably better off quitting the internet altogether.

Midukman

December 18th, 2021 at 7:52 AM ^

How the hell is atm #1. I travel all over the country, well I did prior to covid and I can’t say I’ve ever had a conversation with an a&m fan. Even in Texas. 

JonnyHintz

December 18th, 2021 at 8:09 AM ^

Maybe get out more? 
 

They’re in a great area (within 100 miles of both Houston and Austin). Currently have the largest student body in the country (72k students). Large alumni base. Huge stadium with a capacity of 102,000. They play in the SEC, currently the only school in Texas that can make that claim. Have one of the largest alumni bases with over 500,000 living alumni. And TONS of money goes through that school. 

JonnyHintz

December 18th, 2021 at 8:56 AM ^

You can travel all over the country and not “get out.” Which would explain why you haven’t met any A&M fans. Socialize a bit more. 
 

Underperforming or not, they bring in a ton of money. Results on the field aren’t what determines their worth. Just like quality of product for a Fortune 200 company doesn’t matter as long as they’re still bringing in the money.

From Forbes: “This year, Texas A&M again leads the way with $147 million in average football revenue. As we detailed last year, much of the Aggies’ recent earning power has come from a wave of alumni contributions tied to athletic construction projects. In 2017-18, contributions earmarked for football were $46 million, up 34% year-over-year. 

It’s not the most sustainable revenue stream, since contributions should eventually fall toward previous levels—the athletic department’s CFO told USA Today that he expects revenues to “normalize” following 2019—but it’s not just generous alumni keeping the Aggies on top. The team also ranks third in revenue from ticket sales ($41 million), and the A&M athletic department is fifth among those on our list in total income from licensing and sponsorship deals ($19 million).”

4roses

December 18th, 2021 at 9:57 AM ^

I think this is one of those situations where both of you are right (Midukman and JonnyHintz). A&M's current spot is due to recent fundraising efforts. A large alumni base is certainly a major factor in this. Over time though, it doesn't seem like this is sustainable and I would expect they will most likely fall.  

bronxblue

December 18th, 2021 at 9:10 AM ^

But this is a weird list because it's based on revenue, which includes things like donations from donors, and ignores operating expenses.  For example, Alabama is ranked #4 based on revenue but coming into last season actually had an operating deficit.  

I think basing the value of a college sports team based on its revenue is a crude way of determining value; the fact that the SEC has 9 teams in the top 25 mostly points to a recently re-negotiated media deal and not the fact that anybody gives a shit about Auburn or Arkansas on the national stage.  A&M is a big school with a large alumni base and strong revenue streams but that doesn't make them the most "valuable" any more than McDonald's is the "most valuable" food because it makes the most money. 

JonnyHintz

December 18th, 2021 at 9:23 AM ^

Theres really no other way. You can’t judge them based on “profits” because technically they’re not supposed to profit. “Operating deficits” are simply ways to fix that and “break even” over a period of time. 
 

Things like scholarships are counted as an expense, even though it doesn’t cost the school any actual money. So they’re making a ton of money but it’s going in the books as breaking even/deficits. 
 

But yes, the value of anything in the business world is determined by its ability to make money and potential for future money to continue flowing. You can’t really do that in a non-profit market like college sports.

bronxblue

December 18th, 2021 at 10:53 AM ^

I guess my point is they shouldn't call this a list of "most valuable" as much as "highest revenue" or "top earners".  It's like how MVP in sports aren't usually based purely on the player who had the most yards, scored the most points, scored the most goals, etc. 

There's no exact science but, for example, the story attached to this graphic points out this valuation is based on a 3-year average revenue leading up to 2021 (they then reference the pandemic and how it would affect 2022 numbers but they then cite 2020 numbers).  Well, the Big 10 didn't have attended home games last year so they lost millions in terms of gate receipts and the like, while the SEC and Big 12 had attended (if sometimes limited) games.  So even there you've got some weird accounting going on with an uneven basis.

I don't particularly care either way beyond the fact I always find these groupings and lists weird because it feels like they take a bag of fruit and then say they rank said fruit by how orange the skin is and then crow about the fact an orange won.

JonnyHintz

December 18th, 2021 at 1:20 PM ^

At that point you’re attempting to compare value in a business sense to value in what a player brings to a team sense. Same word, different application. The value of a business is almost entirely based on the money. And since profit margins are essential unusable in college sports, revenue is the next closest tool. These schools bring in the most cash, so they’re worth the most on a theoretical open market. 

outsidethebox

December 18th, 2021 at 8:12 AM ^

So A&M and Texas decided to literally cash in on this recruiting cycle. This is both good and bad, depending how ones views it, that it will not impact their on-field play.