U-M Spokesperson: Coke promotion was a "miscommunication" (update)

Submitted by Wolverine Devotee on

They just didn't execute. 

 

Michigan spokesperson tells @McMurphyESPN that Coke promo tweeted by @ByAZuniga was a miscommunication pic.twitter.com/SOUJdUXvCW

— darren rovell (@darrenrovell) September 23, 2014

 

UPDATES

All purchases made so far through this promotion, though, will be honored -- per Michigan RE: Coca Cola-gate.

— Nick Baumgardner (@nickbaumgardner) September 23, 2014

 

In other news, my followers on Twitter (several post here) have held me to this: if he's hired, I will buy the same cheap ass pleated khakis that Harbaugh buys from Walmart (yeah, yeah) and wear them for every single game he coaches at Michigan, if he is hired. Even if it's 80-plus degrees.

LSAClassOf2000

September 22nd, 2014 at 9:45 PM ^

To provide a little insight into where the marketing / branding thing comes in, he did help build Valassis when he was CEO there in the 1990s, so when Michigan tickets start appearing in your weekly circular like RedPlum or some of the affiliate brands in the Valassis umbrella, there may not be much shock at this point, it seems. 

ESNY

September 22nd, 2014 at 9:13 PM ^

Not sure I believe this... I just checked the Oxford-English dictionary.  Apparently the definition of "miscommunication" is not "Fuck, people found out about this.  ABORT, ABORT, ABORT!!"  

Unicycle Firefly

September 22nd, 2014 at 9:15 PM ^

Does this school think we're all fucking stupid? First the whole "No, Mary Sue was sober, the..uh...mic was being weird." after all of us there watched her stumble on and off the field. Now, their stupid, desperate ticket giveaway backfires and they blame a vague "miscommunication.' Even if that were true, I'm not believing anything they say at this point.

Huma

September 22nd, 2014 at 9:19 PM ^

This is really bad. I have given DB the benefit of the doubt, but this is just awful for the "brand" of M football. The athletic dept has completely turned what used to be a premium brand into mass market bullshit.


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KBLOW

September 22nd, 2014 at 9:20 PM ^

What the hell. It doesn't take a genius to make/raise money off of Michigan football, yet Brandon keeps doing stupid crap that he doesn't need to do.  Just lower the freaking student ticket prices if you really want them at the games.  Why make them (or anyone) buy some bullshit product first?   

mGrowOld

September 22nd, 2014 at 9:25 PM ^

i think i know what happened.  The "promotion" was suppose to quietly move the unsold tickets to the students (actually not a bad thing) hence it's giveaway location in the student union.  However when they got outed by 814E U they had to quickly come up with a lame cover story to explain what was going on before the current season ticket holders completely lost their collective minds.

Everytime I think we cant go any lower - we do.

TooFratToFail

September 22nd, 2014 at 9:27 PM ^

My father said a guy from his firm is going to the ticket office tomorrow to return his tickets.  I'll let you know how it goes.  Might be something for everyone to consider.

$1.50 for a $75 ticket is 2% of face value.  If you are a season ticket holder, you should be beyond pissed off.  They should be lowering the prices or rebating season ticket holders, not tossing tickets out for corporate promotions.  I guess Brandin' loves his corporate friends more than loyal season ticket holders.