Protein Bar Co., Built Bar, Paying Tuition for All BYU Walk-Ons

That would be hilarious, seeing a family that made its fortune selling beer sponsoring BYU athletes...

Yep, Craig mentioned this early on, on the first Roundtable podcast after the NIL change. There are effectively no scholarship limits anymore, assuming a school can find someone to sponsor a top-up for the walk-ons and partial scholarships given in sports other than football and basketball. 

This should help Michigan a lot in getting and keeping talent in hockey, baseball, and most other sports, relative to the rest of the country and maybe even the Big Ten.

That was my question too.  College football generates a lot of direct and indirect money, and I have no issue with dollars going to players.  That said, I think that there's a business case to be made for maintaing some semblance of balance.  Given that high school recruits aren't drafted but pick their destination schools with some combination of brand name, recuirint advantages, wealthy/motivated alumni will always have an edge.  That said, we've seen in the last decade various schools that aren't historic bluebloods like Boise State, Utah, Wisconsin, Kansas State etc have success.  

I wonder if scholarship limits are essentially gone, and NILs are the wild west, will the spread between the haves and have nots expand to the point where more and more schools can't compete, and if so will interest gradually decline meaning that athletes 5 or 10 years from now will be looking at a smaller pie. 

I think its mostly good since the players are getting the money/scholarship. It isn't like Saban is going to be able to stash a bunch of 5* as walk ons. Those kids want to play it it may happen every once in a while, but once the walk on passes the starter, the starter will probably hit the portal. I think it will work itself out more often than not. I do see your point though. 

I agree there is some danger of "stockpiling" to a degree, but being a non-scholarship athlete does come with some limitations.  They may be fewer now than before, but I the athletic departments do treat levels of walk-ons differently.  

But I think one benefit is that this that the forced transfer of players a staff thinks is taking up a scholarship spot may disappear as well.  Guys won't feel pressured to leave or medically retire as much if there's a means of still getting their education paid for and have a chance at competing.

Michigan money cannon, like the Michigan Football program is living on past glory.

He'd probably respond the same way he did when he got 60+ athletes to license their names on the back of official jerseys or Jace Howard signed a deal with Lulemon.  

I mean, we can't all have MMA gyms in Miami or a protein bar company being sued for not providing proper safety measures during the initial COVID outbreak and then firing an employee who pointed out these failings after 23 people got sick.

Anyway, I swear this place complains constantly about UMs inability to make money off their sports while simultaneously complaining every part of the sports experience is overly monetized.

All protein bars taste shitty. The ones that don't are called Snickers. 

I tried one. Shi**y is about right. Maybe a little worse.

Quest protein bars are truly high protein/low carb (e.g., keto friendly) and are OK. 

Okay.  They do that already.  Been doing it for years...

The gap between Alabama and our program is massive and genuinely insurmountable. Don’t see a point in making that comparison. In modern era, our peers are PSU, wisco, MSU as far as big ten goes. Indiana may join that group with their current coach and trajectory but we will see how they do post penix too.

Outside of that one player selling apparel, and the team getting their names on jerseys selling in the campus stores, I haven’t heard anything NIL from Michigan football either.

All things considered, I wouldn’t even be remotely surprised if literally nothing was being done officially by the university. Somehow, that would just seem like par for the course at this point.

Here’s hoping though…