META: MGoBlog Traffic Story
Hi all,
I was curious to see what kind of traffic our MGoBlog received on a monthly basis so I went to similarweb.com (full URL included below) and saw some interesting observations.
1. Average 1.7M views per month, that seems like a lot. There was a big dip in February, probably signalling a decline in the basketball program.
2. About 94% of traffic comes from the U.S. (no surprise) but the other top getters are Japan, Germany, Canada, and Costa Rica. Building a global audience!
3. The average duration of a visit was about 3 mins with about 2 pages being viewed in that time.
4. It is just outside the top 40,000 for U.S. websites. I say we try to break that threshold!
5. 78% of the visits were direct (typing MGoBlog.com into your browser) and 12 % were referrals.
Here is where it gets interesting
6. The top referral website, with 19% of all referrals is...RCMB! The second is corvetteforum.com followed by the Michigan 247 site, ESPN, and motown sports.
7. The top destination sites from MGoBlog are Youtube (mostly highlights I'm sure), twitter, ESPN, vegasinsider, and mlive.
Link for consumption: https://www.similarweb.com/website/mgoblog.com
April 25th, 2017 at 10:24 AM ^
April 25th, 2017 at 11:21 AM ^
Just for comparison state only 0.6% of referrals to RCMB are from Mgoblog.
Probably because unlike there, every 3rd thread is not about the rival school....
April 25th, 2017 at 10:25 AM ^
3. The average duration of a visit was about 3 mins with about 2 pages being viewed in that time.
So basically, MGoBlog has almost exactly the same user behavior as every porn site on the planet? It would be really weird if you had added, "...about 3 mins with about 2 pages being viewed in that time, followed immediately by the user reaching for a few sheets of paper towel..."
April 25th, 2017 at 11:18 AM ^
Having seen the metrics on some few sites, you'd be surprised how little time the average person spends on a site. This is not facebook for most people. 2 minutes is very common. Also keep in mind when people come to the site by mistake they bring down any sites average so you have the 2 and 4 seconds etc out there. Not that that is a massive mover for this size of site but it affects smaller sites.
But just in general people don't stay in 1 place long.
April 25th, 2017 at 10:27 AM ^
April 25th, 2017 at 10:29 AM ^
The dip in February may have been related to national signing day.
April 25th, 2017 at 10:34 AM ^
in January was 1.4M. The trough of February was 1.2M. The peak was December at 1.8M. My initial though was signing day as well but then you'd think January would be the highest month of the last 6, but it was actually the second lowest.
April 25th, 2017 at 12:49 PM ^
You can't look at raw numbers for a month. February is 3 days shorter than January.
April 25th, 2017 at 11:03 AM ^
I think the site also went down several times during February, which doesn't help. I also had that issue at TTB.
April 25th, 2017 at 11:24 AM ^
I actually don't think February was a dip. I think it will turn out that the story is that March was a spike, due to the basketball team's success. Other thing to note is that this is "total visits" and February has 3 less days than either January or March.
I would imagine that April/May/June will be similar or below February levels.
Most shocking thing to me is that November had less site visits than either October or December.
April 25th, 2017 at 11:50 AM ^
jan or march. add back 10% of the days and get roughly 1.32 MM visits.
April 25th, 2017 at 10:31 AM ^
I think my visits alone equal .7M per month. WD had to be good for 1M visits. What about the rest of you?
April 25th, 2017 at 10:34 AM ^
April 25th, 2017 at 10:36 AM ^
You log off? Shame...
April 25th, 2017 at 11:08 AM ^
April 25th, 2017 at 11:22 AM ^
What defines a "visit"?
I just log on in the morning and leave it on in the background until the evening, checking in on it every now and then.
Is that just one "visit"? If so, it's a pretty damn long one.
None of this 2 minute stuff for me.
April 25th, 2017 at 10:30 AM ^
I haven't looked at the dates, but my guess is that correlation is directly related to NSD and recruiting as opposed to Basketball.
April 25th, 2017 at 10:33 AM ^
April 25th, 2017 at 10:39 AM ^
only covers the desktop and mobile web traffic, not the apps. That's an interesting point though if the HD app counted as web traffic based on it not being the official app but that is far beyond my knowledge.
April 25th, 2017 at 10:32 AM ^
wonder what the distribution is around the visit duration. I feel like there is a core group of "power users," but I know there are a big number of casual, but regular, viewers. My 78-year old Mom, for one.
April 25th, 2017 at 10:50 AM ^
April 25th, 2017 at 10:40 AM ^
3. The average duration of a visit was about 3 mins with about 2 pages being viewed in that time.
April 25th, 2017 at 10:46 AM ^
+1 to you.
April 25th, 2017 at 10:55 AM ^
I read through the report to see if there was any interesting info. My favorite part:
Related Mobile App
NO APPS FOUND
April 25th, 2017 at 11:03 AM ^
So who are the Costa Rican posters?
April 25th, 2017 at 11:11 AM ^
Refugees from Bolivia
Alumni who are snowbirds.
April 25th, 2017 at 11:05 AM ^
Well, MSU fans do love MGoBlog, so that is no surprise. Plus, visiting this site gives them a chance to get away from that wasteland called RCMB for a while. I'd want to visit other sites, too, if that were my best source for MSU content.
April 25th, 2017 at 11:09 AM ^
Corvetteforum.com gives MGoBlog the 2nd highest number of referrals? How many of you out there are in that long thread about the compression ratio on the LS6 in your 1971 Vette? It has to be a shit ton of MGoBloggers in that thread then.
April 25th, 2017 at 11:14 AM ^
There was a user there named LSAClassOf2000_C5_Covette_Hardtop_in_Platinum_Purple_Metallic. Was that you?
April 25th, 2017 at 11:29 AM ^
Some of you LOSERS spend way, way too much time here. It's pretty apparent to me that you guys either have no life or no sense of balance in your life. Either way - those posters who are seemingly always here and in every thread really need to re-evaluate their life priorities. No telling what somebody who's obbessed with this place might do in real life.
Good thing for them I'm here to keep an eye on things.
April 25th, 2017 at 11:41 AM ^
I know you're not talking about me, because I'm not in every thread. For example, I never read the "Talking Cars Tuesday" threads.
April 25th, 2017 at 12:28 PM ^
I'm on this site at least 10 times a day and usually look around for 10-15 minutes each time. Now that I type that out, it seems like a lot. Nah I'm ok with it.