Glimpse behind the NIL curtain: Columbus reporter states Ohio priced out of unnamed 5-star to Georgia

Submitted by BlowGoo on December 14th, 2022 at 3:59 PM

https://www.si.com/fannation/college/cfb-hq/.amp/ncaa-football/college-football-nil-ohio-state-georgia-5-star-recruit-report

 

Ohio reporter Biddle on Columbus radio reports Ohio could "only" offer $500k. Georgia offered $800k per season plus $1.8m signing bonus.

 

Though this story doesn't directly impact UM, I found it interesting. As the program increasingly seeks to make the jump to the next level in the NIL age, it illustrates what kind of numbers are going around, how our chief conference rival is feeling some constraint, and the resources at the disposal of the SEC elite.

Robbie Moore

December 14th, 2022 at 5:45 PM ^

Fuck this. Fuck all of this. College football now become money, money, money. I respect that players deserve their fair share of the gazillions flowing into college football, lord knows the coaches and administrators aren't shy about cashing in. But now its a free for all, the system encourages (hell, demands) mercenary behavior. There are no rules and so everyone is asking "where's mine?" The sports gotta get a grip.

I'mTheStig

December 14th, 2022 at 5:46 PM ^

I think the difference with M's NIL is Michigan pays once they're on the team.  Michigan has controls in place to prevent players from ripping the school off. 

Other money cannons are apparently firing blindly.

^ Of course, this is getting interpreted as Michigan's behind the game in NIL.  Not the case.  Just running it different.

You're not going to see bonuses, at least right now, from Michigan a la what UGA is purportedly doing.

coldnjl

December 14th, 2022 at 5:04 PM ^

Texas A&M bought there team and it clearly didn't work out... What is the point of an elite recruiting class if they move on at a higher clip and negatively impact your teams chemistry? Not saying 'buying players' is bad, but I don't think we fully know the impact on a college program as that class continues to age. Miami still hasn't done anything. Right now, USC used NIL successfully for transfers and an argument could be made about Alabama and Georgia, but they had success before NIL hit the main stream.

BleedThatBlue

December 14th, 2022 at 7:29 PM ^

Is someone going to call Gene and the fans at osu how they have 4 and 5*’s littered everywhere on their team, and they got steam rolled by less star quality players comparatively? Maybe they can stop bitching for a couple days since the UM game now that they got the #2 WR. I hate them 

4th phase

December 14th, 2022 at 4:27 PM ^

Yeah in 2020 economists put out a paper trying to estimate what college football players could be paid, using pro-sports collective bargaining deals as a framework. They found the average P5 starting QB is worth about $2.7M based on 2018 revenues.

I imagine using 2022 revenues those numbers would be higher. It's a 60 page paper, and I'm sure we can nit-pick assumptions all day long, but the point is that there is an incredible amount of money flowing through this sport, and paying a few million or a top tier QB is probably somewhat reasonable. Given that being an elite football program brings in so much more money than being an average P5 team.

ERdocLSA2004

December 14th, 2022 at 4:36 PM ^

but plenty of people are paid way for doing less
 

Not sure what to make of this comment.  This kid should go get paid as much as possible, can’t blame him or anyone else for doing this.  And this isn’t “the market”, this is Georgias market.  If OSU can’t keep up, then this will create worse disparity than we had before NIL.  Even NFL teams have salary caps, what does the NCAA have?  Every year this number will go up.  This kid will also make more in his 4 years of college based strictly on potential (assuming he stays that long) than the average American will make in 50 years in the job force.  Pay players, that’s fine.  Regulation of NIL is needed though.  Schools around the country are already cutting non revenue sports and their scholarships just to try and be competitive in the NIL football and bball realm. 

bluebyyou

December 14th, 2022 at 6:18 PM ^

Regulation of NIL is going to be difficult.  Read Kavanaugh's concurring opinion in the SC case.  Anything that suggests antitrust will be the subject of legal challenges.

What I think would work, and talk is cheap, is if the conferences banded together and players formed a union similar to  the NFLPA.  You could then have a more uniform payment schedule for recruits whom, BTW, are going to have to be paying taxes on all that NIL money.

M Ascending

December 14th, 2022 at 5:36 PM ^

What's wrong is that only a fairly small percentage of schools can pay top dollar and they then set the market value for the best players at well beyond the reach of most schools. If even OSU can't keep up with the SEC's inflation of values,  what chance do the rest of the schools have, and how does that promote parity?

NittanyFan

December 14th, 2022 at 4:18 PM ^

It's not just a "somewhat" different world from just 5 years ago --- it's a radically different world.

Coaches not only have to manage the early signing day (which didn't exist 5 years ago), there's also NIL (didn't exist 5 years ago), and all the goings and comings in the transfer portal (didn't exist 5 years ago).

I honestly don't know how some coaches and programs are keeping up with it all.  Not just the amounts of $$$, but the sheer amount of roster management that is now necessary given the transfer portal.

NittanyFan

December 14th, 2022 at 4:40 PM ^

And that will happen (if it isn't already).

To the degree that NIL and the transfer portal "levels" the playing field (and I think those things do do that, slightly) --- the result of the above would be the reverse.  The "elite" programs will easily be able to afford that extra headcount.  The less elite programs, not so much.