Defending Dave Brandon
Downvotes be damned, here it comes anyway. Knowing full well what the opinion of this board is, and also being aware of how most fall at the feet of Brian Cook, I understand my position will likely be unpopular. Having said that, I feel very fortunate to have one of the best AD's in college sports at Michigan.
Dave Brandon is an AD who understands that his role is to make the university money, and he is one of the few who is honest enough to admit this. The results are in, and he is good at his job. Michigan is more profitable than ever, and I believe we can all see that the major revenue sports are in good hands, moving in a positive direction.
Speical jerseys..do I love them? No. However, I also understand that society is evolving, and kids today DO like special jerseys. What we may see as an insult to tradition, a younger generation (and especially the players) see it as something new and exciting. The point is, I will live with these type of things if it makes the university stronger as a whole, and Michigan continues to be one of the best and most profitable sports programs in the country. Brandon may not care what all the fans think, but he cares about Michigan, and I think Michigan is getting to the point where it will be stronger than ever before, due in part to his efforts.
I see all the Brandon snark on here and I realize it's trendy on this board to toe the line of grumbling and angst towards him, but I fall in the other category of being thankful we have an athletic director who is committed to making us stronger. Am I alone?
December 20th, 2012 at 2:51 PM ^
You almost had me fooled by this user name Dave.
December 21st, 2012 at 12:51 AM ^
December 20th, 2012 at 2:51 PM ^
No, you are not alone.
December 20th, 2012 at 5:56 PM ^
Toonces
December 20th, 2012 at 6:32 PM ^
I wish I had 100 upvotes for this.
December 20th, 2012 at 2:53 PM ^
One incorrect assumption:
"Kids love special jersies" -- I'm in my early 20s and this has been "common knowledge" for 10 years. I hated them then (in my tweens), everybody I knew hated them then, and i hate them now, as does everybody i know who is my same age.
Why do we just accept that "kids love them"? Where's the data? Do people buy them? Probably -- but people in any fan base would buy a pile of shit with a logo on it (Buckeyes would buy the cooler it's inside of as well). Just because it makes money doesn't mean its always a good idea. Oregon pulls it off but thats only because they have no tradition that it flies in the face of -- and even so I think if they stuck with their All Whites they wore against USC instead of changing uniforms all the damn time they would look better.
December 20th, 2012 at 3:07 PM ^
Well...sounds like the players like them! http://www.mlive.com/wolverines/index.ssf/2012/12/michigan_players_say_…
December 20th, 2012 at 3:27 PM ^
Players not trying to rock the boat per WTKA this morning.
December 20th, 2012 at 3:29 PM ^
You think the players are actually going to be giving their real opinions on Dave Brandon's horrific uniform choices? No. They're going to give non-answers just like Coach Hoke. They aren't going to fly in the fact of an athletic department which essentially owns their lives and gives them tens of thousands of dollars of benefits a year. Of course they are going to say "Yes, I do enjoy the jerseys, very much so sir!" I just want to know who the fans are who buy this crap and how they escaped from the short bus.
~Herm
December 20th, 2012 at 3:35 PM ^
that the players love them. I'd love to hear how it is that Brandon controls someone a year after he graduated.
By the way, the people who said they love them are two outgoing seniors (Robinson and Kovacs) who don't really have to worry about pleasing Brandon any more.
December 20th, 2012 at 3:46 PM ^
You are a dumbass if you think a player leaving has nothing to lose by burning the Brandon bridge. Brandon is wealthy, powerful and has contacts throught the business and sports world. Your best interest would be to make no waves.
Maybe the players do like them but there is nothing to be gained and something to lose by saying they are crap.
December 20th, 2012 at 5:44 PM ^
Do you like Oregon's uniforms? All of them? What have they lost? We are not at risk of losing traditions by rolling out 1-2 alternates each year. To think we are is ridiculous. Deal with the fact that not every fan gets exactly everything they want. In fact, fans don't really matter in relatively minor decisions like this.
December 20th, 2012 at 7:05 PM ^
What have "they" lost? They being Oregon? Excuse me, but what the goddamn hell did Oregon HAVE to lose? The teams who should be "rolling out" these uniforms are exactly the teams like Oregon. Teams without tradition or history. Teams without a solid, stoic fanbase. Teams without a soul. Those are the teams that should be playing dress up like a bunch of six year old girls at a damn tea party. I don't know about the rest of you ninnys, but this jersey crap is the first and last straw for me!
We absolutely are at risk of losing our tradition... look at the helmets, look at the night games, look at the neutral site games, look at disrespect shown towards the band, look at the "marquee", look at the rising prices, look at the utter contempt Dave Brandon and his athletic department has shown towards the alumni and the tradition of the University of Michigan. I don't think the fans are asking for everything "they" want. All we want is for Dave Brandon to stop playing grab-ass with his money grubbing schemes and just focus on the tradition and honor of Michigan. I'll tell you what, fans will matter when we stop donating. That appears to be the only thing Dave Brandon gives a care in the world for, the almighty dollar. He'd let the banner burn in exchange for a sweet marketing deal.
Would ANYONE here be willing to be AGAINST Dave Brandon sticking ads in the stadium within the next five years? I wouldn't, because IT WILL HAPPEN. The Michigan traditions you know can disappear as soon as we as fans become complacent and allow Dave Brandon to take control.
~Herm
December 20th, 2012 at 9:12 PM ^
"Would ANYONE here be willing to be AGAINST Dave Brandon sticking ads in the stadium within the next five years?"
Yes, Herm. I'm willing. I'm already against DB and his "money grubbing schemes". I hate them.
December 20th, 2012 at 9:31 PM ^
I'm not with all the way down your post, but anyone that compares us to Oregon literally knows nothing about the word tradition or, importanty in Brandon's world, the word brand. Brqndon knows nothing about branding, nothing. Because branding is about making your own brand unique--not doing what everyone else is doing because they times they are a changin and the "kids love it." Becoming more like everyone else is the precise opposite of building a strong brand.
December 21st, 2012 at 12:41 AM ^
December 20th, 2012 at 10:55 PM ^
Have you ever held a job? You don't burn bridges because someday you might want to be a coach and need an endorsement, or need a letter of recommendation. You might need a job and a well connected Dave Brandon might be able to help. If the players are smart they want to leave on good standing with a powerful man who can help in the future.
December 21st, 2012 at 12:01 AM ^
the Big Lots version of Oregon. Yay.
December 20th, 2012 at 6:40 PM ^
I just want to know who the fans are who buy this crap and how they escaped from the short bus.
Herm, please never stop posting. This is absolute gold.
December 20th, 2012 at 7:23 PM ^
I bought a big chill jersey (my favorite alternate jersey). Thanks for telling me what I should or should not wear.
December 20th, 2012 at 3:25 PM ^
Kids...As in the kids who are on scholarship and wear them on the actual field and stuff. DB has repeatedly said that the jerseys are popular with the current players on the team, that they want to wear them. He's also said that the jersey line item on the athletic department income statement is actually very small after the retailer and addidas get their cut, so contrary to popular belief, it ain't about selling more jerseys.
As an alum, I feel I have a stake in how the team represents my alma mater, but that takes a backseat to the players on the team right now. The alternative jerseys haven't been my cup of tea, but it's a stretch to say they refelect poorly on the university as a whole, so I have to respect their choices.
December 20th, 2012 at 3:52 PM ^
So you're just going to take that trickster Dave Brandon's word at face value and not read into his statements at all? And just because the players like it, it's enough for you? Well apparently a few players also like the marijuana, so maybe we should follow their lead. I don't think anyone cares about making money or the players fashion sense, it is about the slow degregation of tradition in favor of change under Dave Brandon's watch.
~Herm
December 20th, 2012 at 4:17 PM ^
... status quo faction ever, right?
"slow degregation of tradition in favor of change under Dave Brandon's watch."
Season to taste by substituting any name you like.
December 20th, 2012 at 5:31 PM ^
So the kids who are performing for your entertainment shouldn't have a say? So you want a large, complex organization to run itself and field respectable teams, all so you can watch and be entertained, and you don't want to pay for it? Give me a break.
The marijuana statement is a canard. Comparing mild modifications to uniforms to illegal activity is dishonest. By your logic, no parent should allow their kid to pick out their own clothes because giving in to their fashion demands is equivalent to giving in to their drug use demands. Just dumb.
I didn't realize Dave Brandon was a trickster. I thought he was an athletic director whose knowledge of income statements has never really been in doubt until you brought it up.
December 20th, 2012 at 9:54 PM ^
It already fucking paid for itself. Long before Wow Factor, Michigan was one of the top 2-3 athletic programs in the country in terms of merchandising revenue. We've been quite comfortably in the black ever since Cap'n Bill showed up.
Brandon whining about how fucking everything has to be monetized if there's no advertising in the stadium is just a way for him to get leverage for all the self-aggrandizing bullshit he wants to do to the football program.
Wanna save some money? Let's start small with Special fucking K and the marketing fuckheads who now earn what I'm sure are very comfortable incomes to continue to augment the Wow Factor.
December 21st, 2012 at 11:12 AM ^
So you want to go back to a time when the input from the players didn't matter, and they had to entertain you on your terms, not theirs? Got it.
December 21st, 2012 at 12:31 PM ^
First of all, as has been pointed out ad nauseum on the boards, we don't really have a very clear idea whether the current players actually like the jerseys or not. They are very unlikely to say otherwise.
Secondly, the current players on the team are not the sum total of Michigan football. Hence Team 133, etc. If you polled all current and past players and asked them what to do with the jerseys, fine - I'd support whatever they came up with. But I highly doubt that even the current players were allowed to give much input.
Spare me the Empowering Our Nation's Youth argument.
December 20th, 2012 at 7:25 PM ^
oh Herm.
December 20th, 2012 at 9:16 PM ^
The current players also said they were in favor of no more drug testing as well as practice being optional. We should respect the wishes of young kids since they are current players.
December 20th, 2012 at 3:50 PM ^
what;s your 40 time? might you be 6'2 225 and a 4* recruit? i think that would make your opinion matter more
December 20th, 2012 at 4:02 PM ^
There are numerous reaction videas from teams around the country when they find out they will be doing something different. I am in the "If you have tradtion sell it, if you don't, sell change" boat. I don't like a lot of the different uniforms because I think they are poorly designed. It would be ridiculous, though to claim Oregons flashiness does not attract young fans and sell apparrel. It's not just about getting recruits ( I don't think uniforms impact that). It's more about attracting attention. All you have to do is look at twitter on a fall Saturday and you can see that Oregon, among others, attract attention. I actually like the helmet. I like matte finish on about every helmet I have seen. I don't like the jerseys. I think they look cartoonish. Nike does a much better job with these things than Adidas has.
December 20th, 2012 at 6:55 PM ^
You sound like someone who still wears carpenter jeans because, you know, change sucks.
December 21st, 2012 at 12:07 AM ^
Then why is it that if I see someone wearing a jersey on campus it's one from UTL?? Your friend group is probably a group of a similar people = misrepresentation of all young people
December 21st, 2012 at 9:14 AM ^
Just a guess.
December 23rd, 2012 at 6:37 PM ^
I am not saying you're wrong, but my assumption is that there is some process to anticipate public reaction to these uniforms. Brandon is a corporate guy who has been making money for the department, so I have to assume that these decisions are taken based on some data. At the least I'd think they do focus groups or something.
Even if the uniforms are not broadly appealing, the classic unis are always available for purchase. If someone decides they don't want to shell out for the special bowl design, they can still get a classic jersey--Michigan makes money. Long-term, I think it is a bad strategy, but Brandon is doing what he is trained to.
December 20th, 2012 at 2:57 PM ^
December 20th, 2012 at 3:12 PM ^
December 20th, 2012 at 6:28 PM ^
He's working his way up to it.
December 20th, 2012 at 3:13 PM ^
I generally think Brandon's done a good job, but it's a myth that he has not tampered with advertising in the Big House.
Inside the stadium bowl, there's no *third party* advertising, but the constant ads for weddings in the Big House, etc. are advertising, plain and simple. Just because there isn't a fixed billboard doesn't mean showing ad content on the jumbotrons doesn't run afoul of the no advertising principle.
Outside of the bowl, we've seen more and more stuff, like the various static third party ads on pillars, etc.
December 20th, 2012 at 3:37 PM ^
Well, if you consider UM promoting its wedding facilities as advertising then advertising has been in the Big House for as long as I can remember. Still remember the pre-Grapentine PA guy rattling off "Do you dream in maize and blue? Well if you do, the Michigan Victors Club will make your dreams come true."....or something to that effect.
December 20th, 2012 at 3:31 PM ^
"Get married in the Big House" bullshit then? It is an ad plain and simple. Just because it isn't an outside company it is an ad trying to sell something other then Michigan sports. There are plenty of ads in Crisler and under Brandon I guarantee you that they are headed to the Big House. They were in the Big House for the Big Chill.
December 20th, 2012 at 4:27 PM ^
it's just a bit harder to enjoy the game with seven nation army playing every damn minute. Play something else you A-holes!
December 20th, 2012 at 5:33 PM ^
the stadium face to face at a local meeting several months back, and he told me and everyone there in no uncertain terms he won't do it knowing the huge amount of resistance there is in the U-M community. He didn't say he doesn't want to do it - just that he won't because of the shitstorm (not his words) that it would create.
December 20th, 2012 at 7:15 PM ^
Also, I would like to see how much revenue new uniforms and other streams Dave Brandon has implemented have generated. The argument is made that the AD is sitting on a pile of cash, but it clearly wasn't enough to pay for the band to go to Dallas.
Few people would complain about the jerseys if they weren't so damn hideous. Seriously, the design is something high school wouldn't wear.
Lastly, I'll be happy when the Dave 'The Wow Factor' Brandon leaves UM
/get of my lawn and I'm only 27
December 20th, 2012 at 9:21 PM ^
Does anyone have a picture of the ads on the "Marquee" which was supposedly only erected to show support for non-revenue sports. If this proves to be true, it warrants a coup to oust Brandon from any position he can further tear down Michigan tradition. This has absolutely gone too far. I am disgusted.
~Herm
December 20th, 2012 at 11:03 PM ^
Rehire Tom Goss.
Because nothing screams tradition like a halo around the stadium.
/s
December 20th, 2012 at 2:57 PM ^
if you like him.
December 20th, 2012 at 9:19 PM ^
to profit from it.
December 20th, 2012 at 2:58 PM ^
He's definitely done a good job overall. I understand (and agree with) the annoyance at the jersey changes, but the fact that this is the primary knock on the guy sums it up. We're leading the Sears Cup, our facilities are top-notch across the board (or soon will be) and the athletic department is highly profitable. We do, however, need to pick a road football jersey and stick with it.