Clock rule change data after week zero and week one: games are being significantly shortened

Submitted by 42-27 on September 3rd, 2023 at 9:22 PM

How the new clock rules have impacted the games so far this college football season:

2022:

•plays per game: 131

•drives per game: 24.0

•plays per drive: 5.50

2023

•plays per game: 117 (-10.7% fewer)

•drives per game: 21.7 (-9.6%fewer)

•plays per drive: 5.40

Link to tweet

So about 10% less game time and from what I've seen, no difference in broadcast time.  10% of the game replaced by commercials.  Great for advertisers, fucking terrible for fans.  Schools are wondering why game attendance is dropping.  This right here.  The commercial breaks were already brutal when attending a game, this just makes it worse.

Personally, I am going to the OSU game this year, because...obviously, but I was offered free tickets to 2 of the non-con games and I declined.  Just not worth it to me anymore when I can hang out at home drinking cheap beer, eating cheap food, and go to the bathroom without a 10-minute trek and wait.  I'm in my 30's and writing this makes me feel pretty old.  I just don't have the will to sit in the 85 degree sun for 4 hours to see 30 minutes of football anymore.

Carcajou

September 4th, 2023 at 10:24 AM ^

I know a lot of people here are blaming the NCAA or the conferences, but many of the coaches were persuaded by the argument that (especially with high-tempo no-huddle offenses) the players (especially defensive players) were being exposed to too many snaps. And the NFL encourages college football to adopt more of its rules (I saw Ryan Day saying he wants to bring in the hashes), the better for them to evaluate players (and coaches). I say screw 'em. Most of the college rules are better than the NFL rules, IMO.

It would be helpful if conferences push back on the long commercial breaks: once a upon a time they were one minute long (look at games from the 70s on YT); then (in the 80s?) they extended to 1.5 to 2 minutes; now (especially on Fox) they are 2.5-3 minutes. And honestly advertisers, how effective do you think your spot is going to be sandwiched in between five or six others?

[Besides commercials, the other reason games are much longer these days is because of increased passing, and thereby incomplete passes. If you look at lower division games between running teams and without all the commercial breaks, and they finish in under three hours.If they really have to shorten the game a bit without punishing running teams or teams trying to come back, what they should have done instead of running the clock on first downs, was to instead temporarily stop the clock on incomplete passes, and restart it on the RFP signal (as they do now for runs out of bounds, or the old rules for first downs), until the last three (not two) minutes or so of a half.]

Brimley

September 4th, 2023 at 10:39 AM ^

One NFL-like change I could live with is the 15 second in-game commercial after a possession change or some stoppage where there's a split screen showing live/Geico. If they do that a few times a game AND eliminate a couple longer commercial breaks, it'd be better for fans in the stadium and couch fans alike. I realize the qualifier of "end longer commercial breaks" makes this unlikely because the NCAA needs a foot more hundos in the pile to roll naked in every season...

SD Larry

September 4th, 2023 at 11:34 AM ^

Thanks to the NCAA we have less college football per game, more commercials per game, and more inflated salaries at the NCAA.  What a deal.  Hope they change to clock rules back eventually.

MRunner73

September 4th, 2023 at 11:39 AM ^

The length of the game on Saturday was 3:14. Last year it was averaging closer to 3:40. I don't have the actual stats but checking the box score from game last year should check out.

The TV networks are still getting their commercials in. The teams adapted well because there were few very delay of game penalties. The coaching staff can adapt better as the season goes on with the play calling.

BornInA2

September 4th, 2023 at 11:40 AM ^

When there is a football game happening on the field that embodies continuity and flow there doesn't need to be music blaring out of speakers constantly or scoreboards the size of Rhode Island.

That crap is just to distract fans in the stadium that they are paying more and getting less yet again.

Running the clock when football isn't being played is dumb. 117 plays at what, four seconds per play? So you sit there for four hours and watch *8 minutes* of football actually being played.

But I guess it follows the trend: A season of Gunsmoke was 40-some one-hour episodes. Now a "season" of a show is eight episodes. A 30-minute sitcom used to have 26 minutes of actual sitcom. Now it's a bit over 20.

Ugh.

Blue Dispatch

September 4th, 2023 at 11:48 AM ^

Why would the NCAA think fans would be ok shortening the games and increasing commercial time? 

If Michigan fans refused to enter the stadium until after kickoff in protest of this ridiculous rule, I'll bet that would get some attention. 

 

 

 

Blue in St Lou

September 4th, 2023 at 12:20 PM ^

I haven't watched a college football commercial in years. I either switch channels to another game or catch up on the MGo Board thread. It's funny when some people comment on the poor quality of commercials. I wonder, is there no other game you're interested in that you can switch to? 

MHNet

September 4th, 2023 at 12:26 PM ^

As someone who works in TV and has access to game formats for various broadcast networks, I can answer the question of whether or not they are adding more commercials when I have some time to compare 2022 and 2023 formats and even years prior to that.

I will say on an initial review of the first weekend of the 2022 vs. 2023 seasons comparing Colorado State @ Michigan in 2022 (ABC noon game) vs. Virginia @ Tennessee in 2023 (ABC noon game), the format sheets/break durations are nearly identical except for one national break in 2022 being 10 seconds longer than one in 2023.

Same with the Notre Dame @ Ohio State game in 2022 (ABC prime time game) vs. North Carolina vs. South Carolina (2023 ABC prime time game).  They are the same.

There can sometimes be a short floating break, such as if a team calls time out they might go to a quick 30 second break, but nothing major.

Other times, they will float breaks if quarters burn by and they don't have to air them all.  For example, if Michigan goes on a 10 minute first quarter drive and there's no opportunity for TV to air all four national breaks scheduled that quarter (lets say they only air three), they will float that missed break to the next quarter, so now if there are enough stoppages in play they will air five national breaks in the second quarter instead of four.  So to the viewer/fan that will make that second quarter drag with breaks and complain they're airing more commercials, when really it's the same amount of commercial time for the game, it just got spread out unevenly.

As for why broadcasts are varying lengths, you'd have to go back and watch each game to really get an answer.  Could be delays from injuries, teams calling time outs, etc... If games are shorter this year, are they adding more filler, like teams walking out of the tunnel pre-game and warming up and yammering more?  Doesn't necessarily mean they're adding more commercials.

Carcajou

September 4th, 2023 at 12:43 PM ^

Thank you for weighing in. You say the commercial break durations are identical to last year - how long are they?

Since you mentioned ABC, I assume you are working or connected there...any access to those of other networks? The biggest complaints I have seen (and felt) are about Fox, and especially the duration of their breaks which is the biggest problem for folks at home as well as the stadium.

MHNet

September 4th, 2023 at 2:01 PM ^

I work in a broadcast hub for a TV ownership group, so I have access to formats from all the major broadcast networks.  Some affiliates have formats going back several years, so I'll have to see what I can find and compare.  Like I said, when I have more time I can really dig into it and probably make a diary post out of it.

For the Virginia vs. Tennessee game on ABC the durations on the format were as follows (and it will pretty much be the same for every ABC noon game this season):

Pre-game

Break 1 (3:19 duration)
1:00 National Commercial break
0:15 Promo (like a 15 second promo for Jimmy Kimmel)
2:04 Local break (these are the commercials your local affiliate sells)

First Quarter

Break 2 (2:45)
2:30 National
0:15 Promo

Break 3 (2:35)
2:30 National
0:05 Billboard (this is basically a graphic on screen and a quick "Today's game brought to you by Taco Bell")

Break 4 (3:05)
3:00 National
0:05 Promo

Break 5 (3:34 - End of the 1st Quarter)
2:30 National
0:30 Promo
0:34 Local

Second Quarter

Break 6 (2:45)
2:30 National
0:15 Promo

Break 7 (2:30
2:30 National

Break 8 (2:35)
2:30 National
0:05 Promo

Break 9 (3:00)
3:00 National

Break 10 (2:34 - End of the 2nd Quarter)
1:00 National
0:30 Institutional (this is a commercial for one of the teams or conferences involved)
0:30 Promo
0:34 Local

Halftime

Break 11 (2:05)
1:00 National
0:30 Institutional
0:30 Promo
0:05 Billboard

Break 12 (2:05)
1:00 National
0:30 Institutional
0:30 Promo
0:05 Billboard

Break 13 (3:04 - End of Halftime)
0:30 National
0:30 Institutional
0:30 Promo
1:34 Local

Third Quarter

Break 14 (2:45)
2:30 National
0:15 Promo

Break 15 (2:35)
2:30 National
0:05 Billboard

Break 16 (3:05)
3:00 National
0:05 Promo

Break 17 (3:34 - End of the 3rd Quarter)
2:30 National
0:30 Promo
0:34 Local

Fourth Quarter

Break 18 (2:45)
2:30 National
0:15 Promo

Break 19 (2:35)
2:30 National
0:05 Billboard

Break 20 (2:35)
2:30 National
0:05 Promo

Break 21 (3:00)
3:00 National

Break 22 (0:15 - End of broadcast)
0:15 Promo
x:xx Local (they format :34 seconds for the local end break but affiliates can make this whatever duration they want)

Overtime/Post-game Show

If a game goes to overtime, they will air a 1:49 break prior to the coin toss, then 1:00 national breaks as time permits.

If there's time for a post-game show, they will air two 1:30 promo breaks, then a :15 end break.

And again, if there's a time out or injury or something they could throw in a quick 30 second floater break.

BornInA2

September 4th, 2023 at 3:29 PM ^

That looks reasonable on paper...but doesn't explain 11% fewer plays per game while kickoff to final play takes the same amount of time. Unless the entirety of week 1 was an anomaly and/or teams have collective conspired to run plays that cause the game clock to run more...which is pretty much down to incomplete passes now, I think?

Jaxpo

September 4th, 2023 at 12:34 PM ^

I went to my first NFL game last season. The commercial breaks made it so that I will never go to another NFL game. It was horrible. Now college wants to emulate that and then try to spin it as if it is better for fans. 

No one I know has ever said "Hey give me less product for more money!" 

the_dude

September 4th, 2023 at 12:48 PM ^

It's kind of amazing they took a commercial break with 19 seconds left in a quarter. But hey, look at those piles of money the athletic department absolutely cannot under any circumstances share with the players because of amateurism. 

huntmich

September 4th, 2023 at 1:20 PM ^

I've stopped watching a lot of Michigan football even on TV. I gotta sign up for Paramount and Peacock and put up with a sea of commercials to see Michigan beat up on an overmatched ECU team on Labor Day weekend? Fuck that.

 

It's sad. Saturdays used to BE college football. I'd watch the Michigan game then every other game until PAC-12 after dark. There is a zero percent chance I'm watching any other game than Michigan if I'm not tuning into every Michigan game anymore.

umich1

September 4th, 2023 at 4:34 PM ^

If you carry back that analysis another 10+ years you’ll see the reason why they made the change.  The number of plays per game is up significantly from the 3 yards and a cloud of dust era.  Meanwhile; the number of games per season for a typical team has grown as well - from the 11 game seasons of the past to 12 today and up to 16 games for a national champion or runner up.

Also; if you compare the number of plays per game to the pro game, you’ll see the rule change will draw us closer to the pro game as well.

The goal is to right size the number of player exposures to potential injury (especially CTE/Concussions.

MGlobules

September 4th, 2023 at 7:20 PM ^

So. . . to put this another way: ten percent less of the actual product. I am not watching in such a distracted way that to even say that I'm watching the games starts to be a stretch. Obviously, it's going to impact outcomes; just how remains TBD.