a-ph4nkz

September 19th, 2014 at 12:01 PM ^

an ending im would usually be plural.

If it were Latin it would be Chobanum, Chobana. For the plural to be Chobani, it would have to be second declension, so Chobanus.
 

But anyway, Chobani's actual language of origin is Turkish. The founder is a Kurdish Turk, Or would be be a Turkish Kurd...  Funny that a Kurd works in dairy.

 

Joined: 11/21/2008

MGoPoints: 10010

Raoul

September 18th, 2014 at 8:54 PM ^

That's not all he did. How about bringing the San Diego Chicken and the Clydesdale horses into Michigan Stadium? It wasn't Michigan football alone that filled the stadium.

In the Flyover thread, you specifically railed on Brandon for turning Michigan football into a carnival. Here's Canham in his own words (from a Daily article):

We changed what a football game meant to people. We made it a spectacle, a carnival, a ball. Now they come at seven in the morning, go to the game, then go back to their tailgates. We realized early that you can’t always be No. 1, and can’t advertise that — so we made Saturday an event.

My point is that if Canham were in charge of the AD today, he'd be doing many of the same things that Brandon and his staff are doing. This is a different era. And there are dozens more things people can chose to do rather than go to a football game. Plus, all the games are now on TV, whereas in Canham's days few were, so if you wanted to actually see the games, you had to go to them.

The bottom line is that Canham did all kinds of things to fill the stadium, yet any little or not-so-little change that Brandon makes or any new event he tries is instantly attacked by people on this site.

Joined: 09/29/2009

MGoPoints: 13957

Commie_High96

September 18th, 2014 at 10:05 PM ^

No, not boom. Canham was a classy individual who managed to balance tradition and promotion and not have a tin ear toward the students and fan base. Brandon is a phony accounting egomaniac who hires coaches and ad staff less for their skill at their job and more for their fealty to him. In short, Canham put UM first, Brandpn ALWAYS puts Brandon first.

Joined: 02/10/2012

MGoPoints: 19680

pearlw

September 18th, 2014 at 10:17 PM ^

I have to agree with Raoul on this one. Canham's tactics take Brandon's to another level. Canham flew a helicopter over Tiger Stadium in the 1968 world series to advertise Michigan Football...sounds alot like the skywriting to me. Here's another good Canham direct quote from an article in the Daily: DC: "Oh, no. The only thing I did know was that were going to draw a hell of a lot more people than we ever did. Up until then, schools did not advertise. I almost got fired when I flew a helicopter advertising Michigan football over the World Series (in Detroit) in 1968. That was considered undignified. We ran ads in magazines and all the Detroit suburban newspapers. Our big gimmick was that we mailed ticket applications — that first year we mailed 400,000 ticket applications and sold coffee cups and things like that. We paid for the ads with the coffee cups. The premiums we came up with paid for it all."

Joined: 01/09/2011

MGoPoints: 4657

robpollard

September 18th, 2014 at 10:22 PM ^

I mean, from that same artice: "We hadn't sold out the Ohio State game in 14 years." Let me repeat that -- the biggest game in UM's schedule had NOT sold out in over a decade! For other games, UM had tens of thousands of empty seats. UM in 2014 has challenges, but nothing like what Canham faced.

Canham was (perhaps to a fault) willing to do almost anything to get anyone to a UM game. I'm sure he would have done some of the things Brandon has done (e.g., Beyonce; James Bond/jet packs; UTL; uniformz) as those -- in theory -- get people to the stadium and/or to watch the game.

But how does "Chobani + M" get more people to the game or more interested in football? It's simply Chobani giving UM money to promote Chobani.

I mean, go look at the Chobani press release. See anything about getting more people to appreciate/like UM football, like all the crazy stuff Canham did? UM (and OSU and Oregon, etc) are just target markets, selling out their "nonprofit" brand for more money ---money that does us no good, except so that administrators can dive, Scrooge McDuck like, into huge piles of cash.

As has been said, it makes people less "fans" than "customers" -- and that's not good, long-term, for UM.

http://www.9and10news.com/story/26190418/chobani-partners-with-img-to-r…

Joined: 06/03/2009

MGoPoints: 13966

trueblueintexas

September 19th, 2014 at 1:51 PM ^

Big time college sports is in an arms race to build up cash reserves.

All of it is to used to get better coaches, more money for recruiting, better facilities, and better all around programs. When was the last time Michigan had coaches with the pedigree of Mattison, Nussmeier, Beilein (Alexander, Jordan, Meyer), Hutchinson, Berenson, Bakich, Golder, Barnes Arico, Rosen, and more all at the same time?

That is how the game is played now. I don't like it. But it would really piss me off if Brandon decided he didn't want to compete at an elite level and let other schools pass Michigan by. 

Joined: 11/10/2008

MGoPoints: 36643

Tater

September 18th, 2014 at 9:14 PM ^

Are you really comparing David Brandon to Don Canham?  Don Canham was a pioneer and a leader who created revenue while protecting and preserving MIchigan's tradition.  David Brandon is just a greedy businessman squeezes every penny he can out of the fanbase while demeaning and deteriorating the product on a regular basis.

Other than that, though, they're EXACTLY alike....

Joined: 08/13/2008

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