Need A Whiskey To Boycott?

Check out the shit underneath the banner. Doesn't that look like text to you?

Sure looks photoshopped to me.

Not to mention: I've never, not even in Kentucky, seen a Maker's banner that big.

Also, in the NTM department:

Even if it IS a real banner, they promote both Louisville and Kentucky simultaneously. You know, kind of how like lobbyists donate to both parties? Fans of both schools don't seem to mind. Hell, I don't even mind they are HQ'ed in Louisville, and I would order airstrikes on that town in a heartbeat.

And for the love of christ, leave poor "emily" out of it. Filling up the inboxes with diatribes spewing rage about an ad is something I would associate with the animals of ohio.

P.S. -- Bulleit isn't "small batch" any more or less than Maker's is. I don't know what your definition of "mass production" is, but Maker's isn't it.

I think this means I will have to drink a bottle every time we lose a game? Or win a game? Why not both? That stuff is way to pricey for me anyways, I will stick to the drink of Rita's choice, Black Velvet. Oww!

Sorry but MM is the best readily-available bourbon for a Manhattan. Still gonna drink it. The ad is funny, anyway... I know for a fact my rate of imbibing increased this fall.

no surprise columbus dudes are talking up their town as bigger than it really is. that's routine for them, their girlfriends hear it all the time.

.... did Maker's Mark obtain permission from the University of Michigan to use its name in that fashion? Just curious.

Can anyone confirm if this is real, and not Photoshopped?

Being that Iam an employee of Key Bank and UM fan, someone is going to hear about this.... and not in a good way.

Can anyone confirm that this is a REAL and CURRENT photo??

Thanks

do i have to make another stupid joke to get y'all off the stupid topic? are tort reform conversations next?

ah hell, here we go...

is that columbus? i doubt it. if it was we'd see a trashcan in the photo and a bunch of 'students' would be eating out of it.

is that columbus? the only thing that long in columbus is line outside a cheerleaders dorm room.

is that columbus? oh yeah, thanks for those awesome years of 2004-2008.

is that columubus? must be, I think I see sweatervest tongue kissing his kitten in one of those windows.

The ad is a joke. I get it, we had a bad season. I can take a joke. Also, in good fun, I like to joke back. So.....How can I goof on Makers Mark? I don't have the money to put up funny ads about Makers Mark. I could never find the people responsible for the ads to personally joke on them. Insulting a billboard to its face seems rather stupid. Buying twelve cases of Makers Mark wouldn't be an effective burn. It seems I have no way to trade friendly insults with Makers Mark. I guess I will simply ignore them. But I am only ignoring them "in good fun." It's only a joke when I don't buy their whiskey. Because you know, fuck'em if they can't take a joke.

i'm a michigan grad and my office is in the building across the street. the makers mark banner has been hanging on the side of the keybank building since the weekend.

columbus has a number of "exposed" building sides- tall buildings w/ an empty lot next door- leaving a windowless brick wall open to view. this banner is the latest in a series of "big" building covering billboards put up in the last year. there is a local ad group that specializes in it.

and while this is the first of the "big" ads to take a shot at michigan, this is hardly the first billboard in columbus to make some sort of crack. if i boycotted every business in cowtown that marketed by negative inferences towards michigan, i'd have to move (which i have considered over the last 5 years).

I always thought Columbus residents leaned toward Evan Williams when considering whiskey purchases.

Not to mention that there is no point in getting all worked up since Michigan very clearly blows. If you don't want these kind of ads, quit blowing so hard.

They care about us so much, they define themselves by us. They are obsessed with us, no matter what.

When I was in 9th grade, I used to make fun of the girl that sat next to me for every little thing I could. Because I was in awe of her.

Same thing.

My uncle works in Columbus (right across the street from "the sign") and told me that it's actually causing quite a bit of confusion.

People aren't sure if this is a dig at Michigan, or if Michigan is actually behind it.

I'm dead serious.

I'm not sure if you guys are quite understanding this. See the point of marketing is to make a product more appealing to potential consumers. The people at Maker's Mark realized that perhaps they could gain some positive feelings in Columbus by placing this ad on the Key Bank building there. This isn't Ohio State fans making fun of you, but instead a business that is based in a different state buying advertising space somewhere were it would garner the most buzz/goodwill. Just thought you guys might need a little brush up on the basics of marketing. You're welcome.
Also, I find it hard to fathom you making fun of Columbus as much as you are considering that Detroit is located in your state. Douches.

"I'm honestly interested in hearing your suggestions...."
"What would the anti-Ohio version say?"

Well just so long as you understand were only joking...maybe some taglines like...

"Buy nothing but the best, Tressel did."
"Goes down easy, like buckeye cheerleaders"
"Don't choke on it, drink it slow ohio"
"Heres to recruiting, especially ohio"
"It tastes even BETTER with copenhagen"
.........sorry, that last one doesn't count. That would actually sell more whiskey in ohio. (is that even possible?)

This thread is nothing but a bunch of cry babies lathering denial over each other.
"They aren't making fun of us, they're obsessed with us!"
"That's a stupid ad that we would never do, because we're smart!"
"Columbus is trashy, where as Detroit is a hidden gem!"

Quit crying and accept The Truth of what this ad is:
Michigan's football team is now a joke, and people laugh at jokes.

Telling jokes about Ohio is base behaviour. The jokes themselves are demeaning, ignorant, rude, crude, and generally not funny. Its the same ol' schtick over and over again. I have heard them so many times that they resemble "Yo Momma" jokes. "Yo Momma" jokes are contemptible as well. I have never once laughed at a "Yo Momma" joke. Anyone who would tell such a joke is uncultured and lacks refinement. And please don't get me started on "Fat jokes." There is nothing funny about Mr. Charles Weis' condition. What we should all do is show a little more respect to our rivals. Instead of making fun of them we should be talking about how wonderful they are. Let us agree from this point forward, to abstain from making derogatory remarks about our rivals and to only speak of them in the hushed tones of quiet reverence that they deserve.

"A moron, A douche, and Shock G walk into a bar......."

You wanna talk about jokes? Who's the laughing stock of the country when it comes to bowl season???

please boycott them if you are upset. leaves more for me to drink!

lions suck!

at: emily@makersmark.com